Logos and Videos

On this page
The Idealist logo.

Why a logo?

Imagine that freedom and dignity had a logo. Imagine being able to see, in a flash of color, that in every country and every culture there are people who share some of our deepest values. Imagine what we could do with that.

Logo files, Frames, and GIFS

This Idealist logo is YOUR logo. Use it. Share it. And show us what you do with it.

#IdealistDay #IAmAnIdealist

Download the logo in various formats

This links to a Google Drive of various formats of the same logo. Can't find what you need? Email us at

Add this frame to your Facebook profile

Click here to go to Facebook and choose the Idealist Frame for your profile picture.

And GIFs, they are all here!

Love GIFs? For embellishing your photos, sharing on Instagram, Facebook, Snapchat, and all your favorite platforms.

T-shirts, banners, and more

To get an Idealist T-shirt, or use the Idealist logo in any other way, you can do one of two things:

The Idealist logo as a pair of earrings, on a dog sweater, and on a pair of sandals.

Videos and Presentations

We create videos and materials to explain and to inspire. Peruse them here. Share them as you are able. And let us know what else you would like to see. Email

Calling All Dreamers: Idealist Founder, Ami Dar, explains the vision (30 minutes)

Ami and Ida discuss Idealist Days

A group of people with flag posters stand on a bridge with a blue banner in front of them that says, "building bridges not walls."
Our friends in Bandon, Ireland
A tile image of four people smiling with the Idealist logo in front of them.

"One thing I love about our logo is that it seems to lend itself to many meanings and interpretations, but here's how it came about. We started in 1995, and went through several logos in a few years. I kept obsessing about it because I believe that logos matter, and I was sure that sooner or later we'd find a good one.

So one night I was home doodling with crayons, and looking at my bookshelf I noticed the National Geographic logo, which is simply a yellow rectangle. Without really thinking, I picked up a yellow crayon and made a circle, and then I filled it in. And then I just kept going. Sun, sky, water, greenery... And there it was! And so the first layer of meaning was simply that: the colors of nature, the roundness of the world, and the joyful brushstrokes of a child.

Later, when we came up with "Imagine, connect, act," someone pointed out that "imagine" goes well with yellow (light bulb, etc.), that green goes with "act" (a green traffic light...), and that the blue could be seen as water, which connects everything... Since then I've heard many more interpretations, and I love them all.

And behind all this has been a dream—which may have seemed crazy until so many of you started making it a reality—that *idealism* should have a logo. That freedom and dignity and generosity and respect should have a symbol that anyone can use and recognize. That what the recycling logo and the LGBT flag did for their respective causes, our logo can do for ours.

That's the story, and that's the dream."

Ami Dar, Founder, Idealist