The Battle for Hearts and Minds


Starts

06/14/2018 09:00AM

Ends

06/14/2018 12:30PM

Time Zone

America/New_York

Payment

Payment Required

Cost

89$

Address

89 South Street
Boston
MA
02111
United States

Description

Nonprofit professionals often find themselves frustrated by the way the public thinks and talks about the issues they care about. That broad public conversation—also called the public narrative—shapes the way our audiences consider the problems we seek to solve, and the solutions we propose to solve them. Shifting that narrative to one that is more complete, productive, or just plain accurate can be a bewildering prospect for any advocate. This workshop will break through the mystique of the public narrative, present clear strategies to identify the current state of hearts and minds around your cause, and offer specific ways you can begin to shift the way people think and talk about your mission. Along the way, we will examine how our own messaging may actually be making our problems worse, and strategies we can employ to make sure we are attracting more people, resources, and attention to your cause, not driving them away.

Who should attend

Executive Directors, Program Officers, Communications and Development Staff

Event Website

http://www.tsne.org/bnm-battle-hearts-minds?utm_source=idealist&utm_campaign=bnmmarketing

Extras

Wheelchair access

RSVP Details

trainings@tsne.org

http://www.tsne.org/bnm-battle-hearts-minds?utm_source=idealist&utm_campaign=bnmmarketing


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