Deputy Press Secretary
The Deputy Press Secretary is an important role in the New York City Housing Authority’s (NYCHA) Department of Communications (DOC). DOC is responsible for developing and broadcasting information about NYCHA to numerous audiences, including: the 600,000 public housing and Section 8 residents who call NYCHA home; NYCHA’s 11,000 employees; City, State and National partners; as well as the general public. Department staff create strategic campaigns to promote Authority initiatives, reinforce NYCHA’s mission and actively engage both residents and the general public. The Department is deadline driven and deals with highly confidential information.
The Deputy Press Secretary is responsible for media outreach and response on behalf of NYCHA. This includes identifying positive press opportunities and developing strategic communications plans in partnership with other departments and DOC team members. Additionally, the Deputy Press Secretary creates and executes responses to incoming press inquiries. The Deputy Press Secretary must be able to operate in a fast-paced environment, with a high level of professionalism, often under short deadlines and in high-pressure situations.
A strong interest in public housing and government service as well as the ability to both work independently and as part of a fast-moving team is required. The ideal candidate will be a strong writer with an understanding of traditional and social media, have a background in public relations or journalism and possess a high energy, positive, “can do” attitude.
Responsibilities include, but are not limited to, the following:
• Assist with timely and accurate communication of public information about NYCHA programs, projects, events, initiatives and issues to the media and the public.
• Serve as liaison and spokesperson with the news media. Including serving “on-call” regularly, during occasional weekends and NYCHA emergency operations.
• Monitor and track news media daily.
• Write and edit media advisories, press releases, statements, letters to the editor, articles for print and web based publications, speeches, marketing materials, etc. Handle crisis communications.
• Prepare draft correspondence, memos and briefing materials for executive staff.
• Prepare agency officials for interviews and public speaking opportunities.
• Develop and implement strategic messaging and events to ensure placement of positive news stories highlighting agency achievements and initiatives. Research, develop and pitch positive stories about agency initiatives to local, community, ethic and national media outlets.
• Plan and coordinate events, including press conferences, groundbreakings and resident programs.
• Interact on NYCHA’s behalf with other government agencies and elected officials.
• Handle special projects.
Minimum Qualification Requirements
1. A Baccalaureate degree from an accredited college with 24 credits in English, journalism or public relations, plus five (5) years of full-time paid experience in public relations, journalism or advertising, including two (2) years in an administrative, supervisory or consultative capacity; or
2. A combination of education and/or experience which is equivalent to "1" above. Graduate study in English, journalism, or public relations may be substituted for up to one year of required experience. However, all candidates must have at least two (2) years of administrative, supervisory, or consultative experience in public relations, journalism or advertising.
• Strong interest and dedication to protecting public housing.
• Extensive experience in communications, preferably for a government or non-profit organization.
• Background in media relations, pre-existing relationships with NYC media a plus.
• Successful track record of pitching and placing proactive stories.
• Excellent verbal, writing and editing skills; excellent interpersonal skills with demonstrated record as both a self-starter and team-player.
• Ability to establish and maintain cooperative relationships with associates and the public.
• Excellent attention to detail, ability to multitask successfully and meet deadlines under pressure.
• Proficiency with social media and an understanding of the role digital tools play in strategic communications.
Interested candidates may submit cover letter and resume to www.nyc.gov/careers/search. Search for JOB ID# 310022.
We thank all applicants for their interest in the New York City Housing Authority (NYCHA) but only those selected for an interview will be contacted.
The New York City Housing Authority is an equal opportunity employer
Minimum Education Required