109 East Olive Street
Reports To: Parks, Recreation & Cultural Arts Director
FLSA Status: Exempt
Department: Parks, Recreation & Cultural Arts
Summary: Plans, creates, implements, and monitors all marketing strategies and campaigns for divisions within the Parks, Recreation and Cultural Arts Department. Primary focus will be the venues and activities for the Bloomington Center for the Performing Arts (BCPA). Additional marketing responsibilities include the Zoo, Golf, and Recreation divisions. This position will supervise graphic design projects including the development of Internet sites and a variety of electronic and print publications. Maximizes visibility, attendance, and revenue for all Department programs and events and creates a strong image of all divisions regionally and nationally. Ensures a well-informed and active public to support all department activities. Work is reviewed under broad policy direction of the Director.
Essential Functions include the following. Other duties may be assigned.
Creates and implements both season and individual event marketing plans, budgets and strategies for the BCPA and other department programs and facilities.
Creates and maintains Web page and all other electronic marketing materials including coordinating graphic design projects, including playbills, social media, advertisements, mailings, and flyers.
Creates and places all paid advertising, both print and broadcast, for BCPA and other divisions, staying within respective budgets for these items.
Composes, edits and issues press releases and public service announcements for the department.
Researches, analyzes and monitors community demographics in order to capitalize on marketing opportunities.
Assists in fundraising activities, including identifying potential event sponsors and staffing development activities.
Serves as staff liaison to media and civic organizations representing and promoting the department events and programs.
Assists with implementing the department vision through division activities and leads the division for maximum employee productivity and morale through strategic plans, work activities and implementing and evaluating department policies, projects and programs.
Assigns and supervises work of a marketing associate and interns and controls work through inspections of jobs underway and completed.
Sets performance goals for assigned staff and reviews them twice per year, evaluating employee performance against clearly defined standards and functions.
Exercises the authority to make recommendations concerning employment, dismissal, reprimands and related actions in consultation with the Director.
Assures adherence to standards and work orders, and trains employees in the proper work procedures, including all standards and procedures relating to safety.
To perform this job successfully, an individual must be able to perform all essential functions satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
1) Education/Experience: Bachelors degree in marketing, communications, public relations, advertising, arts management or related field plus four (4) years of progressively responsible experience in marketing and communication in a non-profit arts organization or Master’s degree in related field plus two (2) years of like experience, or any equivalent combination of training and experience. Graphic design training or experience is highly desired.
2) General Skill Levels:
· Marketing and communications mechanisms used by non-profit arts operations.
· Word processing, spreadsheets, internet, e-mail software and other applications as needed by the department.
· Principles of supervision, training, coaching and mentoring.
· Communicating clearly and effectively, both orally and in writing.
· Creative design and use of a variety of media for publicity and promotion.
· Organizing work, setting priorities, meeting critical deadlines, and following up on assignments with minimum direction.
· Using tact, discretion, initiative and independent judgment within established guidelines.
· Preparing clear and concise reports, correspondence and other written materials.
· Using arithmetic and basic descriptive statistics as applicable to this position.
· Apply marketing and communication knowledge in integrated, multi-channel promotional efforts.
· Analyze, organize and plan the needs of the season an individual event marketing campaigns.
· Train and supervise subordinate personnel
· Establish and maintain effective working relationships with external agencies and patrons, subordinates, peers and supervisors
· Exercise sound judgment in evaluating situations and in making decisions
· Give verbal and written instructions.
· Direct, appraise and discipline staff in a respectful and constructive manner.
3) Certificates and Licenses: None
Physical Requirements/Working Conditions: Work is performed in office environment, performing arts facility, or at other departmental division sites including outdoor events. Work may require travel between work sites in town and frequently to other locations for meetings. Work will require occasional availability for performances in the ev
Medical, Dental & Vision Insurance
ICMA 457 Plan
Flex Medical & Dependent Care
Vacation, Sick and Personal Convenience Leave
Minimum Education Required