The Director of Communications leads external communications efforts to strengthen Philanthropy New York’s engagement with its members, crafts messaging that amplifies and aligns with PNY’s vision, mission and values, and builds the organization’s communications capacity. As a member of the Philanthropy New York Management Team, the Director of Communications is responsible for stewarding organizational culture, collaborating on annual planning and organizational learning and evaluation processes, supporting the development and implementation of racial equity commitments into the core work of the organization, and aligning relationships across teams.
- Working with the Senior Vice President, develop and lead implementation of an overarching organizational communications plan that engages members, amplifies learning and catalyzes action.
- Provide guidance to Senior Leadership Team on building a compelling brand identity and voice for Philanthropy New York that is rooted in our organizational values and our vision for a more equitable, sustainable and democratic future. Work across the organization to integrate this voice and messaging into all communications.
- Partner with Senior Leadership Team on PNY’s external messaging and narratives, including messages from the CEO to the membership and editorial oversight of member-produced content.
- Lead the engagement strategy and editorial direction, design, production, and distribution of all PNY electronic and print communications from concept to completion, including program marketing and collateral, social media content, weekly e-newsletter, video content, and membership collateral.
- Develop, implement, and evaluate targeted digital marketing strategies for PNY’s programs, with a focus on email campaigns and LinkedIn engagement.
- Serve as a thought partner to the VP of Learning to envision and articulate key program messages and take-aways.
- Ensure that all aspects of PNY’s communications use an anti-racist lens and are built with an intersectional equity lens.
Oversight of Integrated Digital Communications Platforms
- With support and direction from the Senior Vice President, lead content and user experience strategy for PNY’s website and ensure that the site facilitates member engagement, provides high‐quality and up‐to‐date content, and is intuitively organized; supervise the Communications Manager and other staff in content management.
- Partner closely with colleagues across departments to build the organization’s capacity to use data to inform digital engagement strategies.
- Support Communications Manager and Member Services Coordinator to ensure the organization has a strong data infrastructure in place between Drupal, Salesforce, and MailChimp.
- Serve as an organizational representative to the United Philanthropy Forum’s Knowledge Management Collaborative, managing relationships with philanthropy-serving partners, keeping PNY staff and leadership informed of new website developments, and sharing and implementing best practices for using our integrated technology platform.
Organizational Leadership & Management
- Supervise the Communications Manager, providing direction, supervision, coaching and professional development to ensure retention and growth within the organization.
- Promote organizational values and use PNY’s values as a lens for decision-making and action.
- Create a culture with colleagues to think beyond specific tasks to the overall organizational mission and context.
- Support the development and implementation of racial equity commitments into the core work of the organization.
- Collaboratively create an annual operations plan aligned with the organization’s strategic plan and monitor progress and learnings each year.
- Annually prepare and manage a budget for departmental and organizational work.
- Build strong relationships with the organization’s members and support membership retention and recruitment efforts.
Skills and Knowledge:
- Ability to apply communications tactics to advance an organization’s mission.
- Exceptional written communication skills with adaptable style for different audiences and a keen eye for proofreading and editing.
- Excellent verbal and interpersonal communication skills with the ability to listen, engage, and persuade internal and external stakeholders at all levels from diverse backgrounds.
- Ability to apply critical race equity analysis to written communications and imagery and proven ability to guide consultants to produce materials that reflect a racial equity lens.
- Strong comfort with and fluency in technology platforms including Microsoft Office, CRM database, print/web publishing, and social media; Salesforce database, Drupal and Adobe Creative Suite experience preferred.
- Masterful multi‐tasker with attention to detail and a proven track record of simultaneously organizing, prioritizing, and managing complex projects with distributed ownership on time and on budget.
- Demonstrated skills in building strong supervisory relationships, including setting clear expectations, coaching and training toward performance, and giving and receiving feedback.
- Demonstrated understanding of structural racism and of the ways that white supremacy culture operates in institutions. Knowledge of and commitment to personal growth and development on issues of racial equity and diversity and to supporting others in growth around issues of racial equity.
- Strong analytical skills with ability to interpret information from diverse sources and draw meaningful conclusions that inform the organization’s strategies.
- Strong member service orientation with the ability to maintain diplomacy, and negotiate successfully at all levels of management.
- Experience with or strong interest in organized philanthropy.
Qualifications and Experience:
- A minimum of 7 – 10 years of experience in communications or related work, preferably in the nonprofit field.
- Experience contributing to and executing highly effective strategic communications plans.
- Experience creating marketing campaigns, engaging audiences via email and social media, and catalyzing stakeholder engagement.
- Demonstrated experience in managing relationships with outside vendors to produce high‐ quality projects within time and budget constraints, especially for print and digital production.
- Experience in strategic media relations a plus.
- Experience developing and deploying website and knowledge management or CRM platforms, social media, and e-communications tools.
- Demonstrated understanding of the role of a membership association.
- Demonstrated understanding of structural racism and the role it plays in communications, both external and internal.
- Four-year college degree or demonstrated complex analysis, writing, negotiation and project management skills equivalent to higher education
Please note: Philanthropy New York is currently operating remotely. We anticipate beginning to transition to in-person work in September 2021 and begin in-person programming in early 2022. The candidate must be able and willing to work in our Manhattan office when PNY resumes in-person work.
Philanthropy New York is committed to creating a more equitable workplace. We value diversity and are dedicated to the recruitment, inclusion and retention of people of color, LGBTQ, women, trans and gender non-conforming people, people with disabilities; and/or formerly incarcerated people.