About the Opportunity
The Grand Rapids Symphony seeks a Vice President of Marketing to lead the Marketing and Patron Services divisions in their efforts to build and engage a diverse audience for the Symphony’s broad array of performances and programs. As a central member of the Grand Rapids Symphony’s Executive Team, the VP of Marketing oversees a team of at least six staff members (three or more Marketing and three Patron Services) and is responsible for annual revenue goals of approximately $2.9 million during non-COVID times. The Symphony is in the midst of a successful series of virtual and limited-capacity in-person offerings, and the VP of Marketing will work to support and further innovate these offerings while preparing for the return to full in-person performances. They will do so through integrated marketing campaigns that serve institutional branding objectives as well as performance-level sales targets. Regardless of medium, the Marketing team works to maintain strong relationships with audiences to connect them with exceptional musical experiences.
Reporting to the President & Chief Executive Officer, the Vice President of Marketing leads the team responsible for strengthening and building awareness of the Grand Rapids Symphony brand, maximizing earned revenue, optimizing expenses and providing an exceptional customer experience. The VP of Marketing oversees a team of at least six who are responsible for all aspects of marketing and patron services, including institutional, performance, and subscription campaigns. The ideal candidate will have a strong grasp of all aspects of integrated marketing and communications, with a particular emphasis on digital and relationship marketing. The Grand Rapids Symphony primarily performs at DeVos Performance Hall, and the VP of Marketing ensures an optimal collaboration with venue staff for all audience-related matters to ensure an exceptional concert-going experience.
The Grand Rapids Symphony is an Equal Opportunity Employer, and encourages people of all backgrounds and identities to apply for its open employment opportunities.
About the Opportunity
The Grand Rapids Symphony seeks a Vice President of Marketing to lead the Marketing and Patron Services divisions in their efforts to build and engage a diverse audience for the Symphony’s broad array of…
The search for the Vice President of Marketing is being conducted on behalf of Grand Rapids Symphony by Tom O’Connor Consulting Group, a New York-based search firm and consultancy specializing in marketing, audience development, and adjacent disciplines within the arts and culture industries.
To apply, please upload your cover letter, salary requirements, and resume as a single PDF file. Please name the file using the template of “Last Name, First Name.” Cover letter should include relevant experience, how you became aware of the position, and any direct experience you have had with similar positions and institutions. No phone calls please.