Director of Communications
- Job posted by The Brookings Institution
The Brookings Institution
Equal-Opportunity Employer: It is Brookings policy to provide equal employment opportunity for all of its employees and applicants without regard to their actual or perceived race, color, religion, sex, age, disability, national origin, ancestry, sexual orientation, marital status, personal appearance, citizenship status, family responsibilities, gender identity or expression, genetic information, matriculation, political affiliation, veteran status, or any other prohibited basis of discrimination as required by law.
Program Economic Studies
Job Funtion Communications
Posted Date 2018-10-25
Job ID 2018-1896
The Director of Communications for the Economic Studies (ES) program manages the strategic communications, media relations, and digital strategy efforts of the largest research program at Brookings. In addition to playing a leadership role in the program, the Director supports the development and promotion of new research by more than 30 PhD economists across several areas of economics, including tax policy, fiscal and monetary policy, health policy, issues of social mobility and the middle class, regulatory policy, and more.
The Director is responsible for developing and implementing a comprehensive communications strategy for ES, its researchers and its research centers. This includes digital marketing and outreach activities, media/press and stakeholder outreach, branding/positioning strategy, website presence and content development, and planning public and private forums to promote the program's researchers and work.
The Director manages a team of communications professionals and coordinates communications efforts with other ES staff and contractors involved in communications activities. The position also works closely with Brookings's Central Office of Communications. The Director is an integral part of the ES Management Team, assisting and advising the program Vice President & Director (VP) on management issues and strategic planning for the program.
Communications Strategy Management (20%)
- Plan and implement overall strategic communications plan for Economic Studies (ES), coordinating with the Brookings's Central Office of Communications (COMM) as needed. Supervise ES staff involved in communications activities.
- Assist VP with long-term strategic communications efforts to ensure that the program is having high impact. Oversee efforts to achieve recognition of the program's impact throughout the policy community (including the community of Brookings staff and supporters).
- Interact with COMM to establish and refine institution-wide policies and processes and manage workflow between COMM and ES staff.
- Identify target audiences—including key stakeholders in the media, government, academia, and the private sector—for ES projects, events, and publications.
- Focus on Economic Studies brand positioning; contribute to Brookings overall brand positioning.
- Work with staff throughout the Institution to develop and approve partnerships with external organizations.
- Work with senior staff to promote consistent messaging of Institutional priorities.
Program Management (20%)
- Advise the VP on communications-related issues, including crisis communications and positioning of the program's work externally.
- Work with ES Managing Director to ensure ES support staff effectively perform communications duties; establish procedures to streamline workflows and continually improve communications deliverables developed by support staff.
- Work with the ES program management team—the Managing Director, Senior Director of Development, and the Director of Finance to ensure that all operations are coordinated and running smoothly.
- Interact with the Brookings General Counsel on institution-wide policy setting; enforce conflict of interest policies and conduct ongoing reviews of legal policies to uphold Brookings' standards of independence.
- Oversee the production and distribution of internal communications related to the work of the communications team, including updates on external activities, media mentions, etc.
Content Production (20%)
- Oversee the department's editorial calendar and manage production of all web and print content, including, on average, more than a hundred new research papers every year and dozens of accompanying online data interactives.
- Work with research staff to create blog posts and other commentary to maximize the impact and reach of their research with multiple audiences.
- Manage the production of digital marketing assets for email, social media, and the website.
Media Relations (20%)
- Identify opportunities to keep policy agenda priorities in the news and to establish ES scholars as key media resources.
- Oversee Media Relations Manager in management of the program's media relations strategies, promoting ES research and events and elevating the media presence of ES experts
- Work with COMM and Media Relation Manager to develop and evaluate outreach strategy.
- Conduct regular assessments of ongoing work in ES centers and projects to identify media oppor Monitor breaking news and position scholars to comment.
- Work one-on-one with ES researchers to develop, reach, and monitor their media goals.
- Advise ES researchers and staff on media relations interviews, including interview prep and helping to grow relationships between reporters and researchers.
- Develop and implement robust media strategies for high profile events and research publications.
- Identify, draft, edit and place op-eds.
- Oversee the tracking and analysis of media mentions and monitor growth over time.
Digital Communications Strategy (20%)
- Develop digital outreach strategies to maximize impact of ES research, events, and projects.
- Direct ES social media strategy and grow engagement on digital outreach channels; work with COMM to continually evaluate and improve digital marketing strategies and identify opportunities to leverage Brookings' Institution-wide outreach channels.
- Manage development of ES digital content, including text and creative for web, email, and social media. Continually update production procedures to meet evolving best practices and ensure materials are of the highest quality.
- Oversee Web Content and Digital Media Specialist to ensure website is updated accurately and includes upcoming events, testimony, op-eds, and other materials.
- Work with COMM and Web Content and Digital Media Specialist to evaluate how external audiences interact with the Brookings website and adjust web pages and content to improve user experience.
- Oversee strategic development of digital enhancements for Brookings research; work with COMM to ensure timely production of high-quality video, audio, interactive, and multimedia content.
Bachelor's degree required; coursework in the field of communications or public relations preferred but not required. At least eight years of experience in communications field; knowledge of the media community and outreach required. Experience creating overall communications strategies, working with top tier media in a fast-paced, policy-oriented environment, knowledge of and experience in using electronic/direct communications and publication/production preferred. Experience managing teams to achieve complex objectives. Prior supervisory experience managing a communications team preferred.
Superior organizational skills, entrepreneurial attitude, and excellent written and oral communications skills required. Strong interest in economic policy preferred. Knowledge of and experience in digital strategy is needed. Self-starter who takes initiative requiring minimal supervision. Strong interpersonal skills, discretion, poise, mature judgment. Ability to conduct strategic analysis and planning required. Ability to work effectively and collegially with staff with diverse levels and backgrounds, from interns to senior leadership. Excellent news judgment and experience proactively pitching timely stories and op-eds. Must have strong familiarity with media outlets and strategies. Must be able to simplify and synthesize complex issues and text, both in written and oral forms. Hands-on manager committed to professional development and coaching staff. Must be flexible, diplomatic, and good team-player, able to work in a fast-paced environment.
Brookings requires that all applicants submit a cover letter and resume. Please attach your cover letter and resume as one document when you apply.
Successful completion of a background investigation is required for employment at Brookings.
Minimum Education Required
How To Apply