Digital Marketing Manager (Nonprofit, Social Media Marketing and Paid Search)

The Choice, Inc. is managing a search for a Digital Marketing Manager for our nonprofit client- a national public health organization. This nonprofit provides financial assistance programs as well as community education and screenings. It is regularly recognized as one of the best nonprofits to work for in the United States.

The Digital Marketing Manager will report to the Senior Director of Digital Marketing, and will support the digital marketing program by managing simultaneous multichannel campaigns that will speak to communities and constituents regarding nutritional awareness, health equity programming, and general organizational information and resources.

Qualifications:

• Google Ads experience; required
• Experience building and launching Google or Microsoft search and display campaigns; required
• Knowledge of Google Analytics and UTMS; preferred
• Bachelor's degree in communications, marketing, or related field
• Nonprofit experience highly preferred (healthcare or public health space a big plus)

Job Duties:

• Create and manage Google and Microsoft search campaigns, as well as programmatic and paid social campaigns, to support digital strategy goals for brand and awareness and program engagement.
• Collaborate with internal teams and agency partners to develop project strategies, campaign requirements, timelines, content, and creativity.
• Support digital project management, including facilitating copy and creative approvals and assisting with audience segmentation and ad placement.
• Participate in internal and sponsor meetings.
• Work with Social Media Managers and the Website team to align campaigns with social messaging and brand guidelines.
• Assist with media buying activities and budget management to ensure efficient digital spending and achieve KPIs.
• Contribute to campaign report development.
• Use SEO and analytics tools.
• Collaborate with cross-functional teams to execute campaigns
• Perform other duties as assigned.

About the office:

The office is easily accessible by Red line Metro and also offers parking on site. The required in office expectation is up to 4 times a month. This is not a fully remote position.

Salary and Benefits:

Hourly: $36-$38 an hour

Salary upon successful temporary to hire conversion: $75,000-$80,000

Benefits: a benefits summary will available upon the first interview