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Senior Manager Communications and Marketing

Posted by
Code Nation
|
San Francisco, CA
New
|
Published 19 days ago

Code Nation is a community of high school students, technologists, teachers, business leaders, and other champions. A movement spanning cities, cultures, and industries, our community builds bridges across social and economic divides and unites people with the power to change each others’ lives.

Code Nation equips students with the skills, experiences, and connections that together create access to careers in technology. With a volunteer teaching cohort of over 300 professional web and software developers and a network of school and company partners, we provide coding courses and work-based learning programs to students who attend under-resourced high schools. Our industry-aligned curriculum and vast network of supporters provide students with the tech skills and social capital they need to break into the tech workforce.

During the 2019-2020 school year, Code Nation pivoted to reach 1,630 students in 72 programs across the Bay Area, Chicago, and New York City, 100% virtually. Software developers collectively volunteered more than 45,000 hours to provide in-person and remote learning in support of Code Nation’s mission in the San Francisco Bay Area, Chicago, and New York City.

Code Nation is committed to being an inclusive, pro-Black, and anti-racist organization. Ideal candidates are committed to educational and tech equity and working against institutional inequities. We believe that anyone can learn to code, and everyone should have access to careers in the thriving tech workforce.

The Role

Code Nation is seeking a Senior Manager of Communications and Marketing and is eager to identify a professional who is passionate about the work we are doing to challenge structural inequities in the tech sector, and who has the skills necessary to enhance our capacity to tell our story to key audiences and to develop materials necessary to advance our program objectives. The Senior Manager of Communications and Marketing will be responsible for supporting both our communications and marketing functions. They will report to the Development Director, will partner with relevant staff across our regions and core national teams to support them with their communications and marketing work, and will have access to the resources necessary to hire creative consultants and vendors in support of their work. Code Nation is currently in a long term engagement with a seasoned marketing and communications professional, Celia Alicata, who is charged with setting strategic vision and direction for our work in partnership with the Development Director. The Senior Manager will work alongside Celia and receive coaching and development from her in their first months in the role.

In the first year, the Senior Manager of Communications and Marketing will become familiar with our editorial calendar, structures to collect stories, and existing collateral. The Senior Manager will be charged with developing materials to support our program team in their work (recruiting school partners, company partners, volunteers, and student participants), supporting our development team in their donor facing work, and occasionally supporting the organization in other ways (e.g. internal communications, town halls, etc.). Our goal is to develop a broader vision for our communications and marketing in service of establishing Code Nation as an inclusive, pro-Black and antiracist organization that is part of a rich ecosystem of individuals and organizations that are challenging structural inequities in the tech sector. The Senior Manager of Communications and Marketing will play a significant role in supporting our efforts towards this vision. Ultimately, a candidate who assumes this position will be successful if they are a strong strategist capable of prioritizing and executing their actions thoughtfully, possess a depth of knowledge in some aspects of marketing and communications, and are capable of managing resources to supplement their skills and contribute to their own learning.

The salary range for this position is $70,000 – 85,000.

Responsibilities

The primary responsibilities will include, but are not limited to:

Executing in support of Code Nation’s brand strategy

  • Use Code Nation’s existing audience segmentation, messaging, and branding guidelines to create internal training, provide external support, and ensure brand integrity is maintained
  • Partner with external vendors to refresh or update brand strategy as needed

Communications planning and execution

  • Create a plan for collecting, cataloguing, and broadcasting regional stories of impact:
  • Help staff identify powerful local stories
  • Calendarize and track events that will be interesting to press and external audiences
  • Create a repository for stories to use in social content, campaigns, outreach, etc. 
  • Support and manage a public relations plan that tells these stories to key audiences
  • Create trainings and supports for Code Nation staff to access and leverage stories of impact for their work

Marketing content creation and dissemination:

  • Manage and execute upon an organizational editorial calendar 
  • Manage a distribution calendar of all outreach including planning and mapping distribution actions across the organization and managing staff to execute 
  • Manage the website improvement and maintenance
  • Expand the SEO/keyword search terms
  • Work on expanding website content per stakeholder audience
  • Activate and define social media channels
  • Define which audiences are best reached through various channels
  • Create strong content for social media channels with an eye on distinguishing between communications for brand awareness and marketing for programs
  • Contribute to a long-term social media strategy with clear and measurable goals
  • Partner with staff on email marketing and email automation
  • Identify and manage creative consultants and vendors

In partnership with regional staff, create a vision for how to best support programmatic communications and marketing needs grounded in capacity building (both doing on behalf of and supporting staff to do on their own)

  • Create marketing campaigns that support recruitment for various programming throughout the year, including for school partners, company partners, program volunteers, alumni, and students 
  • Support regional teams in leveraging impactful stories for use in social campaigns, development, and general awareness building of Code Nation
  • Create collateral and support regions to customize that collateral for their marketing needs 

In partnership with the Development team, create a vision for how to best support donor-facing marketing and communications grounded in:

  • Support the Development team in telling coherent stories across donor audiences
  • Manage the creation of key pieces of donor facing collateral
  • Project manage key development outputs (e.g. Annual Reports)

Identify and manage external strategic and creative vendors to support and supplement Code Nation’s marketing and communications work

Skills and Qualifications

Success in this position will require, but not be limited to, the following proven experiences and competencies:

What you’ve accomplished (required):

  • 4+ year of professional experience, including at least 3 years of marketing and/or communications experience
  • Experience in a role where you’ve been responsible for executing marketing in an aligned context (e.g. education, youth development, workforce development, etc.)
  • Successfully managed or supported at least one of the following communication channels: social media, earned media, owned media, and/or website

What you’ve either done or would be excited to learn here:

  • Successfully built capacity in others (e.g. development staff, program staff, etc.) to implement communications and/or marketing initiatives

Skills you have developed and knowledge you have acquired:

  • Ability to break down vision and direction of work into actionable steps, leverage manager for strategic support rather than execution accountability, and to organize and keep track of many projects, deadlines, and priorities
  • Ability to work collaboratively within and across functions (e.g. support recruitment, work with MDs to leverage local stories) and to manage staff who don’t report into them to outcomes (articulating clear asks and influencing to execute)
  • Deep comfort communicating about issues pertaining to Diversity, Equity, and Inclusion and inequities in education and tech 
  • Ability to create publish-ready work product that is clear, concise, and stylistically and grammatically correct

How you work and what you value:

  • Deep commitment to diversity, equity and inclusion
  • Deep commitment to tech equity
  • Enjoy iterative work
  • Self starter and entrepreneurial 
  • Enjoys working on a team and operates in a way that will build trust with teammates
  • Ability to drive results
  • Possesses a true growth orientation and is keenly aware of their own skills and learning needs
What You Can Expect

Code Nation has a high-performing culture characterized by our desire to provide our staff members with the support, resources, and information they need to be successful in our organization and in the non-profit field in general. If you take on this position, you can expect to be offered a compensation package, including salary and benefits, that will be commensurate with your experience and competitive within the non-profit sector. Some of the benefits we offer to our staff members include, but are not limited to:

  • Medical, Dental and Vision Insurance and a Flex spending account for out of pocket medical costs
  • Generous Time Off policy-15 days of paid time off & 14 paid holidays/office closures
  • 401k Retirement Plan

Code Nation employees must be fully vaccinated for COVID-19, and, if hired, present proof of vaccination by start date.

To Apply

Code Nation is partnering with RCG Talent Solutions to find our Senior Manager, Communications and Marketing. Please follow this link to submit your application and direct all questions to Miranda Cortez (miranda@rcgtalent.com).

Code Nation strives to build a staff and board that reflect the cultural diversity of the communities and neighborhoods we serve. Code Nation is an Equal Opportunity Employer and does not discriminate on the basis of race, color, gender, handicap, age, religion, sexual orientation, or national or ethnic origin. BIPOC individuals are encouraged to apply.

Code Nation is a community of high school students, technologists, teachers, business leaders, and other champions. A movement spanning cities, cultures, and industries, our community builds bridges across social and economic divides and…

Details at a Glance

  • Time Commitment
    Full Time Schedule
Salary
USD $70,000 - USD $85,000
/ year

Benefits

Code Nation has a high-performing culture characterized by our desire to provide our staff members with the support, resources, and information they need to be successful in our organization and in the non-profit field in general. If you take on this position, you can expect to be offered a compensation package, including salary and benefits, that will be commensurate with your experience and competitive within the non-profit sector. Some of the benefits we offer to our staff members include, but are not limited to:

  • Medical, Dental and Vision Insurance and a Flex spending account for out of pocket medical costs
  • Generous Time Off policy-15 days of paid time off & 14 paid holidays/office closures
  • 401k Retirement Plan


Code Nation has a high-performing culture characterized by our desire to provide our staff members with the support, resources, and information they need to be successful in our…

Location

On-site
San Francisco, CA, USA

How to Apply

Code Nation is partnering with RCG Talent Solutions to find our Senior Manager, Communications and Marketing. Please follow this link to submit your application and direct all questions to Miranda Cortez (miranda@rcgtalent.com).

Code Nation is partnering with RCG Talent Solutions to find our Senior Manager, Communications and Marketing. Please follow this link to submit your application and direct all…

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