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Marketing Manager

Posted by
Idealist Consulting
|
Portland, OR
New
|
Published 14 days ago

Idealist Consulting is looking for a marketing generalist to do a little of everything from promoting and developing our inspiring brand and content to sales campaign collaboration and collateral production. 

At Idealist Consulting, we help progressive organizations grow through Salesforce, marketing automation, and application development. We are innovators and problem-solvers partnering with clients on complex projects so they spend less time in the tech trenches and more time making an impact. 

As a Marketing Manager you’ll contribute to company objectives by producing compelling content to lead targeted personas through the full customer lifecycle. 

Key Contributions

  • Manage content creation and promotion in line with company goals and values
  • Produce and publish weekly blogs
  • Produce and publish quarterly white papers 
  • Produce and promote events
  • Produce case studies
  • Produce additional assets as needed to ensure brand cohesion across internal, sales cycle, and service delivery communications
  • Collaborate with the business development team to envision and execute on lead generation as well as client and prospect nurturing campaigns
  • Manage and develop all marketing channels
  • Envision and execute strategic engagement campaigns to inspire partner referrals
  • Envision, produce, and promote virtual and in-person events
  • Monitor industry events, and make sponsorship and attendance recommendations in alignment with annual objectives 
  • Own internal Pardot instance; manage and monitor digital marketing and promotional efforts 
  • Oversee social media content and engagement across platforms
  • Build and monitor email campaigns
  • Monitor and create automation features within Pardot such as completion actions, automation rules, syncing with Salesforce.com, scoring and grading
  • Coordinate with business development to establish and adjust lead vetting and sales qualification standards
  • Report on annual performance targets, MQLs, SQLs, and other KPIs as established
  • Collaborate with Director of Strategy and CEO on additional promotional and communications efforts as needed

Desired Knowledge and Experience 

  • Previous experience generating leads through content marketing
  • Experience translating technical information to non-technical audiences
  • Experience with marketing automation (Salesforce, Pardot experience preferred)
  • BA in Marketing or equivalent experience
  • Experience with Nonprofit business practice and fundraising a plus


Idealist Consulting is looking for a marketing generalist to do a little of everything from promoting and developing our inspiring brand and content to sales campaign collaboration and collateral production. 

At Idealist Consulting, we…

Details at a Glance

  • Time Commitment
    Full Time Schedule
  • Start Date
    March 29, 2021

Location

On-site
Portland, OR

How to Apply

To apply, please go to : https://www.fitzii.com/apply/55430?s=id

To apply, please go to : https://www.fitzii.com/apply/55430?s=id

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