Director, Strategic Communications

Job Type

Full Time Contract




Details: Commensurate with experience.



Start Date:


Application Deadline:



British Columbia



Southern Mainland/Vancouver Island, or the Great Bear Rainforest.

Position Overview: 

Position: Full time, fixed term 

Term: 6-month initial  

Under the direction of: Executive Director

Job posting date: Feb 20, 2018

Job posting close date: March 12th, 2018

Salary and benefits: Commensurate with experience

Work schedule: 37.5 hours/week, flexible, may include work outside of standard business hours 


Organization overview:

Pacific Wild is a non-profit located on the coast of British Columbia, Canada.   We are committed to defending wildlife and their habitat by developing and implementing conservation solutions in collaboration with First Nations communities, scientists, other organizations and individuals. Pacific Wild supports innovative research, public education, community outreach and awareness to achieve the goal of lasting environmental protection.   Our team pursues projects and activities through three main initiatives in order to achieve our conservation goals: Ocean, Land and Community.

Job Summary

We are seeking an experienced Communications Director who is passionate about the environment to develop and execute communications strategies that maximize Pacific Wild’s visibility and reach for the betterment of our campaign goals. The ideal candidate will have experience carrying out fast paced, public campaigns on a multitude of on-line platforms as well as collaborating with team members at the strategic and tactical levels. In addition to understanding and embracing on-line platforms to achieve communications goals, the candidate excels at writing content for media, marketing and promotions, and publications.

The successful candidate will be an excellent communicator, gifted writer, have a keen eye for detail, be highly organized to meet frequent deadlines and work well under pressure. As PW is a small team, the Communications Director must be collaborative, personable and resourceful.

Anticipated Start Date: 

Apr 2, 2018


Commensurate with Experience

Key Responsibility Areas: 

Principal Responsibilities

  1. Create, implement and measure the success of a comprehensive, multi-platform communication plan that reflects Pacific Wild’s image, message, and position as a leading conservation voice
  2. Oversee Pacific Wild’s messaging calendar and ensure the maintenance of multiple social media platforms, website, print and digital media.
  3. Monitor and analyze policy-related literature to maintain current knowledge, and remain highly responsive to current events to increase impact and respond to media inquiries.
  4. Implement and track analytics across all digital platforms, engaging the appropriate audiences via owned, earned and paid media channels.
  5. Ensure the deployment of all print and online communications that connect supporters and the general public to PW’s campaign initiatives is carried out in a timely and efficient manner. This includes but is not limited to newsletter stories, daily social media posts, website and email copy.
  6. Maintain a primary responsibility for media response and correspondence. Prepare media releases, liaise with the media, prepare staff for interviews and speaking opportunities, and develop print materials to distribute key messaging.
  7. Work closely with the internal team members and external partners to develop current content in support of conservation campaigns, special projects and events throughout the year
  8. Lead an internal organizational communication plan and strategy, working closely with team members to integrate and achieve strategic objectives.
  9. Collaborate with the Director of Development in support of fundraising activities
  10. Work with the Creative Director to ensure content across a multitude of platforms is carried out in a timely and efficient manner.


  • Compelling visual storyteller with the ability to engage and educate a variety of audiences
  • Excellent verbal and written communications skills
  • Strong creative, strategic, analytical, organizational and personal communications skills
  • Experience and proficiency using photo and video editing software
  • Solid proficiency in Facebook, Instagram, Twitter, Hootsuite, Indiegogo, as well as comfort learning new platforms as required
  • Experience overseeing the design and production of print materials and publications
  • Computer literacy in word processing, database management and page layout
  • Commitment to working with shared leadership and in cross-functional teams within Pacific Wild
  • Knowledge of coastal First Nations issues and ability to work under established protocols with First Nations on campaigns and programs
  • Ability to plan, manage and maintain multiple projects at once
  • Understanding of or experience working with federal and provincial levels of government to influence campaign development or policy change
  • Experience in and demonstrated track record in media relations, issues management, and efforts to educate the public and encourage environmental protection and conservation
  • Occasional out-of- town, overnight travel is required to the Great Bear Rainforest and locations on Vancouver Island and in Metro Vancouver


  • Minimum of 3 years of communications experience at a senior level
  • Experience in digital communications or journalism with demonstrated success, preferably for non-profits
  • Degree in the social sciences (communications, political science, etc.), an interdisciplinary program (natural resources management, environmental studies, etc.) or similar discipline with a background in conservation is preferred
  • Experience working in a fast-paced dynamic environment with a small team
  • Demonstration of independence and ability to think critically and creatively
  • A background in public policy communication covering a wide range of crosscutting environmental issues in B.C. is a plus.

Professional Level


Minimum Education Required

4-year degree

How To Apply

Please apply online via this link above as we have specific requirements for resume, cover letter and work examples.