Details: $50,000 - $100,000 / Yearly Salary
American Farmland Trust (AFT) is the nations leading nonprofit organization dedicated to saving Americas farm and ranchland, promoting sound farming practices, and keeping farmers on the land. Since our founding in 1980, the organization has helped protect more than 5 million acres of our countys working lands.
The Director of Annual Giving acts as a crucial member of the development team, supporting the goals and objectives for American Farmland Trusts robust and ambitious membership/annual giving efforts, including: direct mail, phone, and online fundraising. This position is responsible for the management, execution, and reporting for the membership file, and works with the communications team on production of a quarterly printed newsletter, and development of online membership-related communications. The Director of Annual Giving reports to the Director of Development Operations.
Essential Job Functions:
- Manages membership appeal, renewal and acquisition efforts, in coordination with consultant teams for online, direct mail, and telemarketing, and other AFT staff.
- Works closely with AFTs direct mail firm to execute all direct mail, acting as the principal point person throughout the print production process, including: funneling the internal approval process, building data files, etc.
- Works with the communications team on production of a quarterly printed newsletter, and in development/implementation of all online membership efforts.
- Manages a monthly-updated dashboard and serves as the point person on all membership related reporting.
- Serves as a primary team member in the implementation of the Farmers Market Celebration, including cross-department planning and implementation.
- Helps ensure the highest quality customer service is provided for members of American Farmland Trust. Oversees an intern and works with the Development Coordinator to ensure prompt response to mail and email correspondence from members.
- Works with the Director of Development Operations and the Research Coordinator to identify, cultivate, and upgrade donors from membership to AFTs special giving societies, including identifying mid-level and major donor prospects.
- Works closely with the Director of Development Operations to manage AFTs caging and fulfillment vendor to coordinate donor acknowledgement and premium fulfillment, and ensures that materials are current, and donors are thanked in a timely and appropriate manner.
- Manages the Membership team, including the Membership Coordinator, and at times a Membership Intern.
- Assists with other duties as assigned by the Director of Development Operations.
- Bachelors degree, and at least 3-5 years of experience in membership, annual giving, and/or other fundraising functions required.
- Critical and strategic thinker with a successful history of working with data-driven membership/annual giving programs required.
- Raisers Edge and Convio experience preferred, general familiarity with CMS and mass-email systems required; proficient in Microsoft Office and web content management and analytics.
- Background including strategic and successful implementation of online membership efforts is a plus, including: online campaigns, day of giving, fundraising on social media, fundraising email best practices, etc.
- Strong design and creative abilities preferred, including familiarity with Adobe Design Suite.
- Demonstrated knowledge of the principles and best practices associated with membership and annual giving at non-profits and/or higher-ed, including: direct mail, telephone, online, or relevant transferable skills.
- Demonstrated donor relations or related customer service experience a plus.
- Possessing high standards of integrity, credibility, and reliability to articulate the organizations needs, opportunities, and aspirations with clarity and enthusiasm is required.
- Must have the ability to work on multiple projects simultaneously, set priorities and meet deadlines.
- Be a demonstrated team player with commitment to the mission, philosophy and values of American Farmland Trust.
- Must be organized, creative, pro-active, and detail-oriented with a strong ability to prioritize.
- Have sound judgment in maintaining confidentiality of donor information.
- Excellent oral, written, interpersonal, analytical and organizational skills required.
American Farmland Trust provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, American Farmland Trust complies with applicable state and local laws governing nondiscrimination in employment in every location in which the organization has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Level of Language Proficiency
Minimum Education Required