Senior Specialist, Digital Marketing


Job Type

Full Time

Published:

04/04/2018

Application Deadline:

04/12/2018

Address

100 Wall Street
New York
New York
10005
United States

Description

Overview


You are an integral part of the CMMB team and will be responsible for planning, implementing, and measuring CMMB’s digital marketing activities, including email, website, and digital advertising. Key responsibilities in this role includes developing and implementing CMMB’s digital marketing calendar, email management, SEO, and other engagement activities for all online audiences. You’re very innovative, detailed in your approach, with a constant eye on quality, proofreading, analysis and learning. The Digital Marketing (Senior) Specialist reports to the Senior Vice President of Strategy & Innovation.


Responsibilities

  • Develop and implement strategies to grow the email list, and overall performance of email channel.
  • In collaboration with other fundraising units and communication team, develop and implement digital calendar including development of fundraising campaigns, cultivation communication, and other as appropriate
  • Advance email segmentation and implement personalize approach of communicating with email subscribers.
  • Create and publish corporate email newsletters, updates and campaigns, with an eye on formatting, proofreading and brand compliance, and leverage advanced functions of the email system, including automations, segmentations, dynamic content, personalization and A/B testing.
  • Responsible to continue increasing our SEO performance in collaboration with communication department.
  • Develop website content to support digital campaigns and digital communications.
  • Development and implementation of digital advertising strategy to continue expanding our digital revenue, email size and ensure integration/APIs run smoothly across all platforms.
  • Manage vendors to support overarching efforts in the digital space.
  • Analyze results in real-time to produce actionable insights, forecast future results and make budget adjustments.
  • Contribute toward strategy, creative, testing, execution and analysis of all digital marketing activities, considering SEO/SEM trends and integration with other online and offline channels.
  • Contribute toward strategy, creative, testing, execution and analysis of all digital marketing activities, considering SEO/SEM trends and integration with other online and offline channels.
  • Daily, weekly, monthly and annual donor/subscriber maintenance and reporting.
  • Create and run complex queries, reports, imports and exports to support fundraising and outreach efforts on a routine and as-needed basis.
  • Create and implement data oversight functions that ensure a high standard of ‘clean’ data is maintained.
  • Ensure a culture of data quality by following and establishing quality assurance protocols, processes, and documentation for all digital marketing platforms.
  • Define, measure and report on ROI/KPIs and help prepare budget and revenue projections.
  • Collaborate with other members of the CMMB fundraising team to track and report on fundraising progress, donor trends and analytics as well as to ensure quality control.
  • Monitor non-profit and for-profit sectors and provide ideas and methods for differentiation


Qualifications


  • You have a Bachelors’ degree or higher and
  • 5+ years of Senior Specialist of digital marketing experience.
  • You have an advanced understanding of digital data and analytics with strong experience using customer relationship management (CRM) systems.
  • experience with Luminate Online is a big plus.
  • You have worked on advertising with Facebook, Google, Twitter, Bing, etc. - as well as with Google Analytics - and have a good understanding of how they work and how to develop insights from testing and campaign results.
  • Some HTML/CSS knowledge and are an expert in using email marketing platforms like Mailchimp or Constant Contact.
  • You’re comfortable with an “all-hands-on-deck” environment, and you’re able to operate and collaborate across multiple teams and thrive in a fast-paced culture. You have an entrepreneurial spirit, are innovative, enjoys working in a team environment to achieve common goals and you adapt easily to change.
  • Your are organized, manage your time, think critically, detail oriented. You work well under pressure with a wide variety of people, and can exercise judgment and maintain confidentiality. 

Professional Level

Professional

Minimum Education Required

4-year degree

How To Apply


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