Director of Student Recruitment and Enrollment

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Published 11 days ago

Ascend seeks an experienced director of student recruitment and enrollment who will spearhead the student recruitment strategy in order to fulfill Ascend Public Charter School's student recruitment goals in service of ensuring the full enrollment at all Ascend schools. Reporting to the chief operating officer, the director of student recruitment and enrollment will lead the design and execution of a multi-channel recruitment strategy to attract student applicants to Ascend's network of 15 schools and lead the network in designing and maintaining bulletproof enrollment systems and practices. This position is a year-round schedule.

Why extraordinary professionals choose Ascend

Ascend is a network of K-12 public charter schools serving 5,700 students across 15 schools in Central Brooklyn. Our mission is to lead our students on a great intellectual journey, providing them with an exceptional education and placing them firmly on the path to success in college and beyond.

We guide our students to think critically and independently and to enjoy education as an end in itself. We teach a rich and rigorous liberal arts curriculum that nurtures students' natural curiosity about the world. We foster a positive, non-punitive school culture where students feel connected, empowered, and safe to take academic risks. Even our school buildings are designed to reflect our high aspirations for teaching and learning and the notable accomplishments that occur within our walls.

To create this kind of vibrant learning community, we invest heavily in our team members by providing ongoing, best-of-class professional training and support. We encourage them to collaborate closely and push one another to achieve great outcomes.

You can learn more about the Ascend approach by visiting our website.


The director of student recruitment and enrollment will:
  • design and implement a multi-channel student recruitment and enrollment strategy which leverages historical data and market analysis to drive results;
  • ensure accurate data collection and maintenance of all recruitment and enrollment data including Ascend's student information system (Infinite Campus), application and registration system (SchoolMint), email and CRM systems (MailChimp and HubSpot) as well as NYCDOE's student information system (ATS);
  • build and maintain team dashboards to track KPIs and utilize data to inform data-driven decision making;
  • create reports for network leaders and governing boards which identify current recruitment and enrollment trends and make suggestions to overcome related challenges;
  • hire, onboard, train, and support a team of community outreach associations toward implementing an effective community-based recruitment campaign with feeder programs, cultural organizations, and other relevant local partners;
  • cultivate strong relationships with community leaders and school leadership teams to coach, develop, inspire, and continuously improve recruitment and enrollment initiatives;
  • develop and facilitate an intentional strategy to engage school leaders in the marketing and enrollment of their schools to prospective families;
  • work with the associate creative director to align the marketing and communications strategies throughout the enrollment life cycle;
  • collaborate with external vendors and internal marketing and communications team to strategize and launch digital, traditional media, and mailing campaigns throughout the enrollment life cycle;
  • ensure compliance with admissions, enrollment, and withdrawal policies through close partnership with the network operations teams and school-based operations teams; and
  • develop, maintain, and codify admissions procedures and lead trainings for school-based staff.

Please note: Ascend is taking extreme preparation and care to maintain strict social distancing and follow CDC and NYS guidelines on the reopening of our schools as well as in-person activities including canvassing, tablings, and other externally facing events. We provide personal protective equipment for team members and have policies and practices in place to ensure the safety of our staff while conducting work activities.

Reporting structure

The director of student recruitment and enrollment supervises an operations assistant and a number of community outreach associates; this person reports to the chief operating officer.

  • 5-7 years of experience with emphasis in student recruitment and enrollment, project management, relationship development, pipeline management, and life cycle programs
  • 2+ years leading large teams, managing at least three direct reports
  • Ability to work with multiple stakeholders to create and maintain exceptional enrollment systems
  • Highly developed relational leadership skills, including the ability to develop and manage teams and build relationships across school and network leadership
  • Entrepreneurial mindset with the ability to operate in ambiguity and a passion for building systems and structures from scratch
  • Experience designing, implementing, and leading large-scale and cross-functional projects from inception to completion
  • Experience managing large and complex datasets and synthesizing information to drive strategic decisionmaking
  • Passion and commitment to urban education and our ultimate goal of closing the achievement gap
  • A “can do” attitude and the enthusiasm to be a hard-working, team player who is relentless in the pursuit of Ascend's mission
  • An openness to accept and implement feedback and engage in a process of self-improvement
  • Bachelor's degree required, MBA preferred

Diversity at Ascend

Ascend is committed to building a diverse and inclusive community, both through our hiring practices and our focus on creating a culture and environment where diverse perspectives, ideas, and identities are valued and integrated into our way of working and educating students. Ascend staff represent a wide diversity of racial, socio-economic, gender, religious, and national identities—opening a window to the entire Ascend community on the richness of humanity. We welcome all applicants who share our mission and vision to join us in our deeply consequential work.


Ascend offers a competitive salary and comprehensive benefits package. Please visit to learn more about the benefits of working at Ascend.

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Ascend seeks an experienced director of student recruitment and enrollment who will spearhead the student recruitment strategy in order to fulfill Ascend Public Charter School's student recruitment goals in service of…

Details at a Glance

  • Time Commitment
    Full Time Schedule
  • Education
    4-Year Degree Required
  • Professional Level


Brooklyn, NY, United States

How to Apply

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