Marketing Specialist

Job Type

Part Time




739 Massachusetts Avenue
United States


The Waldorf School of Lexington, a pre-K–8 independent school with 210 students, is seeking a half-time, non-benefitted Marketing Specialist. Start date is negotiable.

The Marketing Specialist formulates strategies that help the Waldorf School effectively market the school and its programs. The Marketing Specialist researches and analyzes all marketing information and data. She/he identifies where and how best to market WSL’s educational philosophy, methods, programs, and culture to prospective parents in order to increase inquiries of qualified prospective families to the school.

The Marketing Specialist collaborates with the Communications Director to develop effective advertising campaigns using marketing strategies that highlight the WSL brand. She/he is responsible for ensuring that all marketing and advertising is positioned to engage prospective parents most effectively across a range of platforms. The Marketing Specialist also collaborates with the Admissions Director to identify and provide outreach opportunities in Lexington and surrounding towns in the Boston/metro-west area.

The successful applicant will have a minimum of 3–5 years of demonstrated success in marketing and outreach and be able to collaborate effectively with diverse constituents, including staff, faculty, and board members. Video experience is a plus. This position reports to the Communications Director.


  • Collaborate with the Communications Director to create a marketing and advertising plan that maximizes the school’s budget; highlights WSL programs and differentiators to prospective parents; builds brand awareness; and increases inquiries, visits, and applications to the school
  • Evaluate and maximize the effectiveness of the school’s social media advertising via Facebook, Google ads, and retargeting
  • Evaluate effectiveness of the school’s marketing by analyzing CPC, CTRs, and referral sources
  • Maintain a dashboard to track and report results
  • Track school website performance and identify areas for improvement; measure monthly and year-over-year results; and provide regular data and analysis to WSL directors
  • Track and evaluate the school’s social media accounts
  • Manage SEO work and help to optimize the school’s Google ranking
  • Market and support all admissions events, on- and off-site
  • PR
  • Study marketing approaches of other Waldorf and independent schools
  • Member of Enrollment Committee

Technical Skills

Google Analytics

Google AdWords

Facebook Business Manager and Insights

Perfect Audience or other retargeting tools

Buffer or other social media management tools


WSL is beautifully sited 20 minutes west of Boston in historic Lexington, Massachusetts—an area rich with culture, historic significance, and natural beauty. Abutting our campus is a 185-acre nature preserve, and our site features a sports field, several play gardens, a biodynamic vegetable garden, and beehives.

Pedagogy and Program

WSL is a vibrant, faculty-led independent school for children in preschool through grade 8. Our pedagogy and curriculum, based on Rudolf Steiner’s understanding of human development, includes a full complement of offerings, including parent-child classes, a nursery program, two kindergartens, grades 1–8, aftercare and extended day, and summer programs.

The elementary and middle school curriculum has a full academic program including English, math, science, social studies, history, and geography. In addition, all students study German and Spanish starting in grade 1. Subject specialists in reading, English, and math support students in grades 2–8. Our curriculum also includes handwork, woodwork, visual and performing arts, games and physical education, eurythmy, chorus, and string ensembles and orchestra.

WSL enrolls over 200 students, with a faculty and staff of 50. First graders come primarily from within our early childhood program. Our 8th grade graduates may continue Waldorf education at the regional Waldorf High School close by, or attend local public or independent high schools in the area.


We seek to attract a diverse student body and faculty, striving to reflect the socio-economic, cultural, and ethnic diversity of the greater Boston area.


We are accredited by AWSNA and NEASC (the New England Association of Schools and Colleges), and are members of AISNE (Association of Independent Schools of New England), and NAIS (National Association of Independent Schools).


Part-time, non-benefitted position.

Professional Level


Minimum Education Required

4-year degree

How To Apply

Please email a cover letter, resume, and three references (written or provide contact information) in a single pdf addressed to School Director Robert Schiappacasse to