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Associate Director, Strategic Communications and Media Relations

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Published 4 days ago

1. Basic Description

Reporting to the Director of Communications, the Associate Director, Communications and Media Relations, is responsible for creating a strategic media and editorial plan that expands the Columbia Climate School brand, builds its identity and promotes its broad-ranging experts, research, and programs. This plan crosses media and editorial platforms including the State of the Planet blog, Pod of the Planet podcast and social media platforms. The Assistant Director is creative, resourceful, proactive, able to work both independently and collaboratively, and passionate about the mission of the School. 

In collaboration with colleagues, the Associate Director deals withColumbia Climate School media relations, providing guidance on best practices to other centers and programs, developing a coordinated media strategy with colleagues within the Columbia Climate School and the Columbia University Office of Public Affairs. In this position, the officer plans and implements appropriate media and editorial strategies, increasing recognition of the Columbia Climate School among key external and internal audiences.

The Associate Director is primarily responsible for the Columbia Climate School social media and digital communications accounts that include, but are not limited to, Mailchimp, Instagram, Twitter, Facebook, and LinkedIn. The Associate Director, familiar with emerging social media trends, provides guidance on best practices and develops a coordinated social media strategy.

In alignment with the Columbia Climate School’s guiding principles and the cross-cutting nature of the climate crisis, priorities for media outreach and communications include not only earth science and sustainability, but the arts, social justice and equity, and public policy, with additional priorities at the discretion of the Deans’ offices.

 The Associate Director supports the Director of Communications in implementing strategy and recommending areas of growth. 

Additional responsibilities as assigned.

2. Characteristic Duties and Responsibilities

50% - Media Relations and Editorial. Oversee the strategic planning and development of a media-based process to achieve overall Climate School goals.  In collaboration with colleagues, serve as a School representative to major news service centers and meetings throughout the US, enhancing widespread media contacts and news release placements.  Manage press requests, contacts and lists. Serves as an advisor to Climate School senior staff assisting with appropriate media appearances and presentations. Pitch press stories, including breaking news, op-eds, and features. Build relationships with key reporters, editors, producers, and bookers. Identify and place news and feature stories with targeted media outlets (local, national and international). 

 Develop and support events to help meet strategic media outreach objectives.

Assist in the design and creation of content comprising multimedia tools including blogs, video and infographics that tell the story of the Columbia Climate School. Writes feature stories, press releases, blogs, and other content promoting and supporting the Columbia Climate School.

 40% Social Media. The Associate Director is primarily responsible for the Columbia Climate School social media and digital communications accounts that include, but are not limited to, Mailchimp, Instagram, Twitter, Facebook, and LinkedIn. The Associate Director, familiar with emerging social media trends, provides guidance on best practices and develops a coordinated social media strategy with colleagues in the Columbia Climate School and the Columbia University Office of Public Affairs. Additional responsibilities as assigned.

10% Outreach and Partnerships. Works directly with Columbia Climate School and its centers, researchers and faculty to further their objectives. Works closely with the development team to ensure overall school initiatives are aligned. Continuously identifies and evaluates new areas of strategic importance to improve Climate School outreach activities. Forms and maintains strategic relationships with partner organizations to further School mission and objectives. Works with colleagues planning, coordinating and implementing communications strategies with external partners, such as other universities, the United Nations and its agencies, corporate partners, NGO partners and others.

The Associate Director manages these overall marketing objectives, increasing the Columbia Climate School’s constituent base and broadening the position of the School as a primary leader in climate research, education and solution-based work.

3. Supervision Received and/or Exercised

The Associate Director for Communications and Media Relations is required to perform the position functions with overall supervision from the Director of Communications but is expected to exercise independent judgment. The Associate Director is responsible for supervising some staff and interns responsible for editorial and social media content.

 4. Responsibilities for Budget/Assets

The Associate Director provides management support relating to project-oriented financial matters. They maintain project budgets, develop reports, economize spending, reconcile budgets, plans and develops project estimates.

5. Minimum Qualifications for Grade

Bachelor’s degree and a minimum of 5 years of related work experience, preferably in Public Relations, Journalism or related specialty. 

 6. Minimum Position-specific Qualifications

Excellent verbal and written communications and presentation skills, including strong conversational ability and comfort with public speaking. Must be extremely detail-oriented and able to manage multiple projects with ease, while maintaining quality and accuracy, and adhering to set deadlines. Must have experience working with the media. Must have experience in digital and social media, and skill using Mailchimp, Instagram, Twitter, Facebook, and LinkedIn. Familiarity with Microsoft Office software. Demonstrated enthusiasm and knowledge around issues of sustainability and the earth and environmental sciences.

 

7. Preferred Qualifications

Master’s degree preferred. Experience with video and/or podcast production. Preference is given to candidates who have familiarity/experience in higher education, and in climate and environmental sustainability issues.

1. Basic Description

Reporting to the Director of Communications, the Associate Director, Communications and Media Relations, is responsible for creating a strategic media and editorial plan that expands the Columbia Climate School…

Details at a Glance

  • Time Commitment
    Full Time Schedule
  • Application Deadline
    February 26, 2022
  • Education
    4-Year Degree Required
  • Professional Level
    Managerial

Location

On-site
New York, NY, USA

How to Apply

Please submit resume and cover letter at the url above.

Please submit resume and cover letter at the url above.

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