Search

Job

Marketing Manager

Posted by
New
|
Published 2 days ago

This is an exciting opportunity for an energetic, self-starter to join the team of the Parent Encouragement Program (PEP), a highly regarded nonprofit organization in the DC area that has recently re-positioned itself for increased impact and growth. 

Founded in 1982, PEP’s goal is for all children to have the opportunity to grow up in a supportive family environment where they can thrive, reach their full potential, and become contributing members of society. To achieve our vision, PEP provides parents and caregivers with resources, support and strategies that will help them build strong, harmonious family relationships. We help adults foster the values of mutual respect, shared responsibility, competence and cooperation in young people, preparing them to make positive contributions to their families, their communities and the world at large. 

Since our founding, PEP has served over 50,000 parents and caregivers in the Washington metropolitan region and beyond. PEP’s programs are renowned and award-winning: in 2019, our two online master classes won Telly Awards (which honors excellence in video and television across all screens); our parenting articles have won awards from the Parent Media Association for the past several years; we are regularly called by journalists from the Washington Post, Wall Street Journal, and other media for commentary; and syndicated columnist Carolyn Hax has repeatedly recommended our programs to her readers, citing PEP most recently in March 2021.

PEP’s business model is based on a combination of fee-for-service programs and contributed revenue from individuals, businesses, foundations and local government. PEP is currently embarking on a major gifts campaign to fund our new strategic direction, focusing on growth and increasing parenting education support for institutions serving parents and families, such as schools, child care centers, hospitals, grantmakers, corporate wellness programs, and other nonprofit organizations. 

PEP’s current budget is about $600,000, we have 9 staff positions, and about 50 active parenting educators who deliver our parenting classes and support. With our new strategic positioning, major gifts campaign and opportunities for forming institutional partnerships, we expect to grow significantly in the next 3 to 5 years. The Marketing Manager will play a key role in securing and steering that growth, enabling parents of all walks of life to benefit from PEP’s programs. 

The Marketing Manager will be responsible for the strategy, management and execution of all marketing campaigns at the PEP. The ideal candidate is equally passionate about the mission of PEP and marketing as a means of expanding organizational impact. The Marketing Manager will work closely with staff and consultants to expand PEP’s footprint and overall brand recognition into markets both locally and nationwide.  

 

Responsibilities:

Marketing and Social Media:

  • Work with staff and consultants to develop and oversee a comprehensive, strategic marketing and social media plan for the organization to amplify PEP’s message with target constituents. 
  • Lead, conceive, manage and execute marketing campaigns primarily within the B2B marketplace.
  • Partner with internal resources to create a vibrant presence at key conferences to include: identifying speaking opportunities, conducting outreach in advance of conferences, and conducting thoughtful post-event follow up to maximize ROI on events. 
  • Research and identify key locations where prospective PEP clients gather.
  • Track and report on social media analytics, as needed.
  • Oversee the social media posts strategy and ensure that branding and copy are consistent and in alignment with overall marketing objectives.
  • Oversee social media outreach and, in particular, presence on LinkedIn. Engage with supporters, partners, funders, and the public on social media.
  • Create consistent look and feel for newsletter, social media graphics, flyers, event materials, and one-pagers as needed, and partner with external graphic designers.


Content Creation:

  • Partner with PEP leaders and content experts to generate thought leadership as a means to increase online presence and traffic, including, but not limited to: 1) writing blogs to increase online presence; 2) creating press releases; 3) creating content collateral and lead generation pieces (white papers, lead magnets, tips, quizzes, etc.), enable short- and long-term growth for PEP.


Brand Management:

  • Ensure that branding and copy across all marketing channels are consistent and in alignment with overall marketing objectives.
  • Ensure that marketing materials are of high quality and consistent with brand.
  • Create consistent look and feel for newsletter, social media graphics, flyers, event materials, and one-pagers as needed, and partner with external graphic designers.


Website and Platform Management:

  • Make updates to platforms (WordPress for website; Teachable for online learning platform), add copy, and oversee changes. 
  • Steer major website redesign in FY2022 (starting in fall 2021)
  • Manage and interface with outside web support service contractors.


Email Marketing:

  • Work with staff to plan and execute regular email marketing that drives program enrollment and fundraising.
  • Review Robly metrics and provide suggestions for optimizing and segmenting e-blasts and fundraising campaigns in alignment with PEP marketing goals.


Qualifications:

  • 3-5 years professional experience in marketing, communications or other related field
  • Experience with e-mail marketing, lead generation, social media strategy and general marketing campaign development
  • Bachelor’s degree or equivalent combination of education and experience
  • Proficiency in Microsoft Office, LinkedIn, Facebook, Twitter, Instagram, and Salesforce preferred 
  • Excellent multitasking, research, and organizational skills
  • Flexibility, professionalism, and a positive attitude
  • Personable, good at building relationships
  • Tech-savvy with ability to learn new techniques and programs quickly
  • Strong writer, storyteller, and editor; ability to identify and replicate PEP’s tone
  • Enthusiasm, a passion for parent education, and a sense of humor are a plus
  • Ability to take knowledge and transform it into exciting and compelling messages, and disseminate it to the right audiences through the best distribution channels   


PEP is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender, identity, status as a veteran, and basis of disability or any other federal, state or local protected class.

This is an exciting opportunity for an energetic, self-starter to join the team of the Parent Encouragement Program (PEP), a highly regarded nonprofit organization in the DC area that has recently re-positioned itself for increased impact…

Details at a Glance

  • Time Commitment
    Full Time Schedule

Salary

Salary is commensurate with experience.

Benefits

Benefits include time off for vacation and personal days and federal holidays, and health benefits, along with access to unlimited opportunities to take PEP programs at no fee. This is a full-time position with the possibility for flexible hours and a hybrid work model. Occasional evenings and weekends required. PEP is a family friendly work environment that offers flexibility to working parents and caregivers

Benefits include time off for vacation and personal days and federal holidays, and health benefits, along with access to unlimited opportunities to take PEP programs at no fee…

Location

Temporarily Remote
Work must be performed in or near Kensington, MD
Associated Location
Kensington, MD 20895, USA

How to Apply

·      To apply, please send a resume and cover letter to Kathy Hedge at jobs@pepparent.org

·      Visit www.PEPParent.org for more information about PEP.

·      To apply, please send a resume and cover letter to Kathy Hedge at jobs@pepparent.org

·      Visit www.PEPParent.org for more information about PEP.

Join Idealist

Sign up today to save your favorite jobs and get email alerts when new ones are posted.