ABOUT CRADLES TO CRAYONS:
Cradles to Crayons (C2C), founded in 2002, provides children from birth through age 12, living in homeless or low-income situations, with the essential items they need to thrive—at home, at school, and at play. We supply clothing, shoes, diapers, school supplies, and more, free of charge. Our vision is that one day all children will have the essentials they need to thrive.
Two in 5 kids in the United States are currently facing Clothing Insecurity, going without basic essentials like pants, shoes, diapers, and school supplies during their critical development years. Three of the top 10 reasons kids miss school are rooted in Clothing Insecurity—just one example of the significant short- and long-term social and economic costs when these needs go unmet. Cradles to Crayons keeps Clothing Insecurity at the core of our mission and is the only large-scale nonprofit organization to focus on this resource gap. Since its founding, Cradles to Crayons has distributed more than three million customized packages of essentials to children in Massachusetts, Greater Philadelphia, Chicagoland, and nationally, through Giving Factory Direct—a first-in-kind online product donation platform launched in 2021.
Cradles to Crayons takes a three-pronged approach to mitigating Clothing Insecurity:
Cradles to Crayons has earned the highest possible rating from Charity Navigator for 13 consecutive years. Only 2% of charities nationwide have received this distinction. C2C has a budget of $12.9M for FY22.
As Cradles to Crayons expands its work around national advocacy and elevates awareness of the hidden crisis that Clothing Insecurity is in the United States, the External Affairs (EA) team will be developing a new area of national cause-based work to address Clothing Insecurity, an issue that is not currently on the social safety net radar. Reporting to the Senior Director of External Affairs, the Manager, Marketing & Communications is responsible for developing and producing One Cradles to Crayons and End Clothing Insecurity marketing and communications efforts—including content development and design of marketing collateral, website, social media, email communications, digital media, and PR—and oversees the organization’s brand management and creative assets. They will also support strategic marketing initiatives and manage the Cross Market Marketing Team (XMKTG). Additionally, they will work in partnership with external agencies and vendors to support the development and implementation of marketing campaigns.
· Model and lead a positive “One Cradles to Crayons” culture, underpinned by Cradles to Crayons’ Cultural Values and related behaviors.
· Work with External Affairs, Cross-Market Marketing, and external Marketing consultants/agencies to increase national presence and brand awareness for Cradles to Crayons and End Clothing Insecurity.
· Work with External Affairs, OneC2C Leadership, and org-wide staff to recognize internal and external communications and creative campaign opportunities; define and execute appropriate strategies to support them.
· Conceptualize and design flyers, graphics, informational packets, presentations, social media, and other requisite print, online, and media collateral.
· Ensure that internal and external communications and collateral materials are current, effective, and are consistent with Cradles to Crayons’ brand and messaging and End Clothing Insecurity strategic goals.
· Maintain all brand integrity and creative consistency.
· Create and manage an asset library for creative resources; maintain and archive production and raw asset files.
· In partnership with the Senior Director of External Affairs and XMKTG, create and test persuasive, sensitive, and engaging messaging around our mission, Clothing Insecurity, DEI, philanthropy, engagement, and other related messaging.
· Maintain copy and voice consistency, accuracy, and editing for all communications implementations.
· Build practices for and execute dynamic visual storytelling to increase impact and engagement.
MARKETING & COMMUNICATIONS:
· Create and implement email blasts including targeted outreach, annual appeals, and special promotions/notices via Marketing Automation System, based on email strategies designed in partnership with the DMM and GFD leadership.
· In conjunction with EA and XMKTG, conceptualize, write, and edit content for social media platforms; increase awareness of Children’s Clothing Insecurity through building a highly engaged, cause-motivated online national presence; manage cross-market campaigns to strengthen brand awareness and impact.
· In partnership with EA, create, coordinate, and maintain new and updated content for C2C National website, End Clothing Insecurity microsite, and Founder/CEO content platforms, including blogs, testimonials, awards, and news.
· Manage and report out on Google Analytics; identify and leverage trends to expand website engagement.
· Maintain a press archive for print, radio, video, or TV articles.
· Create and manage the marketing and communications plan, and internal and external calendars, in conjunction EA and XMKTG.
· Maintain photo database for use in email communication, social media, and marketing collateral.
· Assist in the planning of existing and new events; assist during events as needed.
· 3-5 years relevant marketing and communications, design, or advertising experience
· Excellent written and verbal communication skills with strong attention to detail
· Proficient in Adobe Creative Suite and other creative platforms
· Proficient in creative campaigning and design/asset/rights management
· Proficient in social media platforms, digital media content, and trackable metrics
· Experience using digital marketing to raise awareness and take action
· Experience in print production and commercial printing
· Experience with Sugar or other email/marketing automation tools
· Experience with Salesforce or other CRM and WordPress
· Experience using Google Analytics
· Experience with video production
· Ability to thrive in a dynamic, entrepreneurial, and collaborative environment
· Can-do attitude
· Ability to juggle multiple projects simultaneously
· Non-profit experience a plus
Cradles to Crayons has a COVID vaccine requirement for all staff. We are committed to a safe workplace and doing our part to address the pandemic.
DIVERSITY IS OUR STRENGTH:
Diversity and Inclusiveness are core values at Cradles to Crayons, and we continuously strive to be a team where everyone feels welcome and supported. It is the policy of Cradles to Crayons to provide equal employment opportunities without regard to race, color, religion, sex, national origin, age, disability, marital status, veteran status, sexual orientation, gender identity, genetic information and/or any other protected characteristic under applicable law. Individuals from underrepresented groups are especially encouraged to apply.
This is an office / work from home remote virtual environment with occasional visits to C2C Giving Factories. There are no hazardous or significantly unpleasant conditions.
In accordance with the Americans with Disabilities Act, it is possible that requirements may be modified to reasonably accommodate disabled individuals. However, no accommodations will be made by Cradles to Crayons which may pose serious health or safety risks to the employee or others, or which impose undue hardships on the organization.
ABOUT CRADLES TO CRAYONS:
Cradles to Crayons (C2C), founded in 2002, provides children from birth through age 12, living in homeless or low-income situations, with the essential items they need to thrive—at home, at school, and at play. We supply…