Director of Public Relations

Job Type

Full Time




200 Eastern Parkway
United States


As a leading role, the Director of Public Relations is an externally-focused, energetic, polished, and detail-oriented individual who has a key role in crafting and communicating the mission and the vision of the Museum to external constituents through thoughtful messaging.


  • 7 to 10 years' successful experience in media and public relations
  • Proven experience in developing and implementing PR plans with clearly articulated, measurable goals
  • A strategic, proactive approach to media relations and excellent communications and negotiation skills
  • Established constructive and positive relationships with key journalists, influential bloggers, industry professionals, and other leading opinion makers
  • Ability to work proactively with colleagues across the organization to mine, develop, and secure opportunities in targeted top-tier media that raise our profile
  • Demonstrated ability to be resourceful and thoughtful, and to work within budgets
  • Experience in developing crisis communications strategies and plans
  • Ability to interact professionally, collaboratively, and productively with colleagues, senior staff, trustees, and outside contractors
  • Experience effectively managing, motivating, and supervising professional staff
  • Experience using social media and online platforms
  • Excellent oral and written communication and presentation skills, including developing press releases and institutional statements
  • Energetic, organized, and able to manage and assign multiple tasks simultaneously
  • Availability to work evenings and weekends and to travel, as necessary

Additional Qualifications:

  • Relevant experience with the arts and/or the for-profit art world is strongly preferred
  • Computer proficiency (Word, Excel, RE, PowerPoint) and quantitative skills
  • Master’s degree or equivalent combination of education and experience preferred


  • Oversee and direct media relations strategy for the Brooklyn Museum’s extensive exhibitions, collections, public programs, special events, institutional initiatives and more, working in close collaboration with curatorial and administrative staff colleagues
  • Work in partnership with the Chief Marketing & Communications Director, Director and President, and executive team to develop and execute a comprehensive public relations plan that advances our mission by positioning the organization among the media and cultural consumers, and grows the organization’s diversified constituencies
  • Serve as an executive counselor on communications matters, and develop and present proactive, innovative ideas to promote the Museum, aligned with marketing and brand strategies and institutional goals
  • Serve as a spokesperson, when necessary, and guide, oversee, and prepare executives and employees who are representing the organization to the media and other public-facing settings
  • Proactively garner and grow widespread positive media coverage by pitching story ideas to journalists; procure review commitments, provide photos and quotes for placement
  • Research and write materials for press by gathering information from artists, curatorial staff, and other sources
  • Organize and oversee press events
  • Greet and communicate with press at events within and outside the Museum
  • Manage the daily activities of the Public Relations staff; plan, prioritize, and assign tasks and projects; monitor work, develop staff skills, and evaluate performance; meet regularly with staff to discuss and resolve workload and technical issues; develop goals and priorities
  • Serve as an ambassador and advocate for the Museum with press at industry events
  • Working within our organizational budget, develop and manage the departmental budget and any promotional budgets
  • Collaborate and confer with executive staff across departments in order to develop the message the Museum wants to convey
  • Direct responsive communications inquiries
  • Craft and execute urgent / crisis communications strategies and plans, in partnership with Director and President
  • Communicate press exposure to staff and artists

Starting date: Immediate

Department: Marketing & Communications

Reports to: Chief Marketing & Communications Officer

Position type: Full-time

Union status: Non-union

FLSA status: Exempt

Schedule: 35 hours per week, Monday through Friday, 9 am to 5 pm



Professional Level


Minimum Education Required

Master's degree

How To Apply

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