Communications & Marketing Manager

Job Type

Full Time




New York
United States


As Opportunities for a Better Tomorrow (OBT) celebrates it’s 35th Anniversary, we are looking for a dynamic Communications Manager who can help shape the next phase of our growth and ensure that the organization and its mission are visible at all levels and on all media platforms.

Reporting directly to the CEO, we are looking for a motivated and passionate professional who has demonstrated experience developing key relationships with the media and external partners and who can collaborate with various OBT Teams to create new and innovative communications strategies. The Communications Manager will play an integral role in promoting OBT’s mission and brand on a local, state, and national level and will be responsible for developing a strategic communications plan for the organization, aligned with OBT’s vision for impact, leading its implementation and assessing its effectiveness.

Who We Are and Where We Are Going:

OBT, a premier Workforce Development organization in NYC, is in the process of developing its next phase of growth, focused on expanding employment opportunities for our clients. Founded in 1983, we have established a proven track record as a strong community-based organization. We have assisted thousands of NYC opportunity youth and adults gain critical skills and obtain employment. As a leading Workforce Development training not-for-profit, OBT provides a training program that balances high accountability and high support, with the goal of developing self-sufficiency and providing access to quality career pathways. We are excited to continue to develop on our strong foundation and demonstrated success while meeting the challenges and opportunities of the modern workplace.

Essential Job Functions:

Marketing Strategy Development

  • Develop and implement an organizational strategic communications plan that:
  • increases internal awareness and understanding of OBT’s strategic plan, vision for growth & impact, and inspires members of OBT’s staff to publicly champion the organization’s mission
  • broadens and strengthens OBT’s brand identity across key stakeholders, including donors, elected officials, community partners, and alumni
  • In collaboration with the CEO, create a public relations strategy that allows for OBT leadership to engage and cultivate important relationships with external audiences, including the media, public officials, and community partners
  • In collaboration with the Senior Leadership team, identify organizational and sector-based challenges, and develop responsive communications solutions
  • In collaboration with the Senior Leadership & Development team, develop and implement a robust engagement strategy which engages current and prospective donors and funders, building a dialogue through all communications channels (e-mail, social media, direct mail, face-to-face, and media)

Digital Marketing & Social Media

  • Ensure that OBT maintains an online presence and social media strategy that remains fresh, building upon social media trends, and advances the organization’s mission and needs
  • Work with Development and Marketing teams to develop electronic communications (website, social media, and email marketing campaigns
  • Curate content and increase engagement on OBT’s social media channels
  • Manage and expand OBT’s visual content library, including photos and videos, and acquiring photo releases from participants
  • Use Google Analytics and other tools to measure and report on the performance of all digital campaigns, as well as site traffic/usage activity.


  • Strategically prioritize media opportunities, including support in preparing talking points, speeches, presentations, and other supporting material as needed
  • Lead the organization’s media interactions, with a focus on promoting OBT’s impact
  • Cultivate and manage press relationships to ensure coverage of relevant issues, OBT programming, and special events/projects


  • Oversee the continued development and use of the OBT brand, including the development of OBT branded materials (printed & online)
  • Work with Senior Leadership & Development team to create and publish OBT’s annual report
  • Ensure consistency of all advertising, promotions and communication across platforms


  • Bachelor’s Degree
  • 3+ years’ related work experience
  • Experience in designing and/or executing communications strategies
  • Experience in developing and carrying out successful social media campaigns
  • Strong written and oral communication skills, required
  • Strong attention to detail
  • Proficiency in Adobe Photoshop, In Design, or other image editing and publication software
  • Experience with WordPress and/or HTML, preferred
  • Experience using content management systems and Google AdWords and Analytics
  • Awareness and savvy regarding local economic and education issues; knowledge of workforce development preferred
  • Proven track record in working with reporters to secure press
  • Self-starter who can work independently or as part of a team
  • Experience with planning/and or managing events a plus
  • Ability to prioritize and follow through effectively
  • Desire to consistently connect portfolio of work to OBT’s mission
  • Bilingual (English/Spanish), preferred
  • Must be available to work evenings and weekends as needed
  • Must be willing to travel across OBT sites and attend external events


Why You Should Join Us:

  • Competitive Salary and full benefits
  • Exposure to high-level management across NYC; expansion of network
  • Challenging, entrepreneurial work environment
  • Company events and outings (ongoing professional development; coaching, staff retreats)
  • Passionate and motivated staff excited to propel NYC’s youth and adult communities
  • Equal Opportunity Employer

Level of Language Proficiency


Professional Level

None specified

Minimum Education Required

4-year degree

How To Apply

To apply go to Enter Position code 87R12 when prompted.