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Product Marketing Manager

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Published 28 days ago

 The Executive Education Department of the

Stanford Graduate School of Business seeks a Product Marketing Manager. The

Product Marketing Manager will be responsible for owning the positioning,

messaging, and branding of various products within the Executive Education

portfolio. You will use your deep knowledge of the product and market,

consumers, and competitors to clearly explain the unique value the product

brings. You will develop compelling content that can be leveraged to nurture

and convert leads and, further, convert them to loyalists. You report to the

Product Marketing Director, and are a key member of the marketing team within

Executive Education.



 



In

this role, you will have the opportunity to help the Stanford Graduate School

of Business reach executive learners around the world and connect them to our

world-class faculty and transformational educational programming. Executive

Education at Stanford is expanding its portfolio of programming and the

audiences served.  This role is a

critical role to help fuel that growth.  



 



Your

primary responsibilities include:



●      

Manage

positioning, messaging, and branding of select programs within the Executive

Education portfolio, including open enrollment, online, and custom programs,

which may be online, face to face, or a hybrid



●      

Create

powerful briefs and develop and maintain relationships with vendors and contacts

whose services will be needed to support content creation



●      

Build

content strategy and calendar to support programs



●      

Develop

compelling content from concept to execution, including  testimonials, videos, infographics,

brochures/booklets, blogs, direct mail, print, program-specific email



●      

Partner

with cross-functional teams on development and execution of timelines for new

program launches and refreshes



●      

Manage

project/program budgets and invoicing



●      

Conduct

market research, including competitive analysis to inform product marketing

strategy



●      

Become

a product expert by directly connecting with the program team and joining

programs to learn about products and users via interviews.



 



To be

successful in this position, you will bring:



●      

Bachelor's

degree and five years of relevant experience; or a combination of education and

relevant experience



●      

Previous

experience in product marketing or brand marketing



●      

A

consumer-centric mindset, empathy, and ability to connect with consumers on

different levels to develop compelling content



●      

Research

and analytical skills



●      

Ability

to flex and prioritize as needed



●      

Excellent

interpersonal, communication and collaboration skills



 



In

addition, preferred requirements include:



●      

Experience

in higher education or with high price, experiences in B2B or B2C marketing



 



Why

Stanford is for You



Stanford’s

dedicated 16,000 staff come from diverse educational and career backgrounds. We

are a collaborative environment that thrives on innovation and continuous

improvement. At Stanford, we seek talent committed to excellence, driven to

impact the future of our legacy, and improve lives on a global sphere. We

provide competitive salaries, excellent health care and retirement plans, and a

generous vacation policy, including additional time off during our winter

closure. Our generous perks align with what matters to you:



●      

Freedom to grow. Take

advantage of career development programs, tuition reimbursement, or audit a

course. Join a TedTalk, film screening, or listen to a renowned author or

leader discuss global issues.



●      

A caring culture. We

understand the importance of your personal and family time and provide you

access to wellness programs, child-care resources, parent education and

consultation, elder care and caregiving support.



●      

A healthier you. We

make wellness a priority by providing access to world-class exercise

facilities. Climb our rock wall, or participate in one of hundreds of health or

fitness classes.



●      

Discovery and fun. Visit

campus gardens, trails, and museums.



●      

Enviable resources. We

offer free commuter programs and ridesharing incentives. Enjoy discounts for

computers, cell phones, recreation, travel, entertainment, and more!


We

pride ourselves in being a culture that encourages and empowers you.

 


* The job duties listed are typical

examples of work performed by positions in this job classification and are not

designed to contain or be interpreted as a comprehensive inventory of all

duties, tasks, and responsibilities. Specific duties and responsibilities may

vary depending on department or program needs without changing the general

nature and scope of the job or level of responsibility. Employees may also

perform other duties as assigned.


Consistent with its obligations under

the law, the University will provide reasonable accommodation to any employee

with a disability who requires accommodation to perform the essential functions

of his or her job.


Stanford is an equal employment

opportunity and affirmative action employer. All qualified applicants will

receive consideration for employment without regard to race, color, religion,

sex, sexual orientation, gender identity, national origin, disability,

protected veteran status, or any other characteristic protected by law.

 The Executive Education Department of the

Stanford Graduate School of Business seeks a Product Marketing Manager. The

Product Marketing Manager will be responsible for owning the positioning,

messaging, and branding of various…

Details at a Glance

  • Time Commitment
    Full Time Schedule
  • Education
    4-Year Degree Required
  • Professional Level
    Professional

Location

Temporarily Remote
Work must be performed in or near Stanford, CA
Associated Location
Stanford, CA, USA

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