Digital Communications Manager

Job Type

Full Time

Published

09/28/2018

Address

7787 62nd Ave NE
Seattle
WA
98115
United States

Description

JOB OVERVIEW

Reporting to the Senior Director of Marketing & Communications, the Digital Communications Manager manages the production of online written and visual content for digital communications and marketing on behalf of Cascade Bicycle Club (a 501(c)3) nonprofit) and Washington Bikes (the affiliated 501(c)(4) nonprofit).


The Digital Communications Manager works collaboratively with the Development team, the Policy team, and the Events team to ensure implementation of effective Digital Communications strategies and tactics. The Digital Communications Manager should have a strong understanding of current digital marketing concepts, strategies and best practices.


CORE RESPONSIBILITIES

Manage Digital Communications planning, implementation and analysis for Cascade Bicycle Club (80%) and Washington Bikes (20%).


Digital Communications Strategy:

  • Manage Cascade and WA Bikes digital channels: social media, email, and website communications
  • Manage central calendar for marketing and editorial planning; work closely with staff and partner organizations to promote Cascade and WA Bikes activities through a variety of channels and activities
  • Generate monthly performance reports on Digital Communications campaigns, strategies and tactics that help optimize and direct our methods
  • Understand and maintain compliance with communication guidelines for c3 and c4 organizations
  • Keep up with digital trends and technologies, such as changes to social media algorithms


Email:

  • Engage Cascade and WA Bikes audience through campaign and transactional email marketing
  • Update email communications strategy as needed by redesigning newsletters, making recommendations for new email service providers, and organizing contact lists
  • Manage and produce Cascade newsletter Braking News
  • Work to minimize list decay and unsubscribes while increasing the productivity of our campaign email sends
  • Develop, evaluate and oversee the implementation of A/B testing protocols and procedures


Social Media:

  • Plan, implement and monitor a social media strategy that effectively balances promotional and engagement needs for both Cascade and Washington Bikes
  • Leverage social media management tool such as Sprout Social to coordinate a collaborative, cross-departmental social media team
  • Ensure clear, consistent social media branding and communication
  • Create and distribute content that educates, engages and entertains our audience and supports marketing goals
  • Respond to follower inquiry posts
  • Train support staff in each department, as needed


Website:

  • Develop and maintain website content as necessary; support department requests
  • Collaborate with Tech department to identify marketing opportunities within the website
  • Monitor and report website traffic activity



ATTRIBUTES NEEDED FOR SUCCESS IN THIS ROLE

  • Positive, can-do attitude
  • Detail oriented and thorough
  • Organized and methodical
  • Flexible and accommodating with urgent/last-minute requests
  • Friendly, approachable demeanor


QUALIFICATIONS

  • Communications or journalism experience performing tasks directly related to this position.
  • Experience managing organizational social media accounts, website content management systems, and mass email service providers such as Constant Contact, MailChimp, etc.
  • Excellent writing and editing skills, especially in a journalistic and conversational style.
  • Ability to work both collaboratively with a team as well as independently.


DESIRED QUALIFICATIONS

  • 2-4 years of applicable professional experience
  • Knowledge of best practices for digital user experience, SEO strategy, and A/B testing.
  • Proficiency with HTML and CSS, Microsoft Office Suite, Adobe Design Suite and/or other graphic design and photo editing software.
  • Perform basic graphic design and photography work, including photo editing and creating compelling images for social media.



SALARY RANGE

$50,750-$65,000 annually. This is a full-time, exempt position.


Due to the large-scale nature of events and their importance to the fiscal well being of Cascade and WA Bikes, staff members are required to work several events a year, a mix of mandatory all-hands events and choice events. This position may also require some evening and weekend work.

 

BENEFITS

Why should you work for Cascade?

  • 100% employer sponsored health, dental, vision, STD, LTD, and Life Insurance coverage for the employee.
  • 12 sick days, 10 vacation days (first year), 2 personal holidays, 10 paid federal holidays, and comp time/flexible schedule.
  • Office-wide winter recess between December 25 and January 1.
  • Matching contributions to a 401(k) after first year of service.
  • Cash incentive for commuting by bike or non-single occupancy vehicles.
  • Free entry and guest pass on most Cascade rides.


Office Environment & Culture

  • Beautiful open office workspace with fresh airflow and bright natural lighting.
  • Option to sit or stand with individual, adjustable motorized desks.
  • Office is located on the shores of Lake Washington with easy access off the Burke-Gilman Trail.
  • Dog-friendly office and family visits welcomed.
  • Talented, energetic, and passionate co-workers committed to the Cascade values of Diversity, Respect, Excellence, Balance, and Fun!
  • Prime opportunities to perform meaningful work making Washington State a better place for bicycling!



TO APPLY

  • SUBMIT A COVER LETTER, RESUME, & THREE PROFESSIONAL REFERENCES ALL IN ONE SINGLE PDF DOCUMENT TO resume[at]cascadebicycleclub.org with “Digital Communications Manager” in the subject line.
  • Please mention how you heard about this opportunity.
  • ************ INCOMPLETE APPLICATIONS MAY NOT BE CONSIDERED.**************


This position is subject to reference checks and the completion of a background check. Cascade will consider qualified applicants for employment pursuant to the Seattle Fair Chance Employment Ordinance and Washington State Fair Chance Act. Position is open until filled.



About The Organizations

Cascade Bicycle Club, the nation’s largest statewide bicycle nonprofit, is 15,000-members and 40-staff strong, and serves bike riders of all ages and abilities throughout the state of Washington. With a mission to improve lives through bicycling, we teach the joys of bicycling, advocate for safe places to ride, and produce world-class rides and events. Our signature programs include the Seattle to Portland, Connect Puget Sound, Free Group Rides, Basics of Bicycling and the Major Taylor Project. Learn more at cascade.org.


Washington Bikes grows bicycling all across the state of Washington every day. We advocate for bicyclists’ rights, endorse political candidates, and hold officials accountable at every level of government, working with them to shape the policies that will make bicycling a safe, accessible form of transportation, travel and recreation. Through our efforts we increase funding to build and maintain bicycle facilities; provide tools for local advocates to improve their communities; and promote the health, safety, and economic benefits of bicycling. Our work and that of our many partner organizations means more people biking all across Washington, the #1 Bicycle Friendly State in America since 2008. Learn more at WAbikes.org.


Cascade Bicycle Club is an Equal Opportunity Employer and does not discriminate on the basis of race, color, national origin, ancestry, sex, sexual orientation, gender identity or expression, religion, age, pregnancy, disability, work-related injury, covered veteran status, political ideology, genetic information, marital status, or any other factor that the law protects from employment discrimination. We strongly encourage applications from people who have historically been underrepresented in the bicycle industry, advocacy and nonprofit work.


Employment at Cascade is of an At-Will nature. Approximately 80% of this role is responsible to Cascade Bicycle Club and 20% is responsible to Washington Bikes. Staffing and support for Washington Bikes is governed by an Administrative Services Agreement between the c3 and c4.

Professional Level

None specified

Minimum Education Required

No requirement

How To Apply

resume@cascadebicycleclub.org

  • SUBMIT A COVER LETTER, RESUME, & THREE PROFESSIONAL REFERENCES ALL IN ONE SINGLE PDF DOCUMENT TO resume[at]cascadebicycleclub.org with “Digital Communications Manager” in the subject line.
  • Please mention how you heard about this opportunity.
  • ************ INCOMPLETE APPLICATIONS MAY NOT BE CONSIDERED.**************

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