Careers through Culinary Arts Program’s (C-CAP) mission is to promote and provide career opportunities in the foodservice industry for underserved youth through culinary arts education and employment.
Founded in 1990 by Richard Grausman, one of America’s most respected culinary educators, C-CAP is a national not-for-profit that works through high school teachers, aiming to prepare students for college and career opportunities in the restaurant and hospitality industry.
Under the current board leadership of acclaimed chef, entrepreneur and restaurant owner Marcus Samuelsson, C-CAP links public high school culinary teachers and their students to the foodservice industry.
Since its inception, C-CAP has awarded $50 million in scholarships, and classrooms have received $3.8 million worth of supplies and equipment.
C-CAP serves more than 17,500 students and 200 teachers annually. With its national office based in New York City, the organization operates in Philadelphia, PA; Hampton Roads, VA; Chicago, IL; Los Angeles, CA; Washington, D.C. / Prince George’s County, MD; and throughout the state of Arizona.
Purpose: Support C-CAP’s overall strategic goals by developing and instituting a dynamic, integrated communications plan. Create momentum and coverage through developing engaging content and collateral that tells the C-CAP story across all communications platforms and media channels to key audiences. Establish a recognizable presence and results in New York and local C-CAP markets through compelling positioning and message development, strong visuals, graphic design and consistency, and brand clarity.
Supervisory: This position has responsibility for managing the communications outreach from the NY office for all C-CAP locations and coordinating the pro bono communications in other locations, where applicable.
Primary Responsibilities include but not limited to:
1. Create a unified and cohesive communications strategy to reach and positively affect core stakeholder audiences.
2. Build a lively, consistent voice, templates, and materials for the organization and ensure that the communication priorities are understood and implemented across all C-CAP locations.
3. Develop a deep understanding of C-CAP programs to create rich and creative content to appear across diverse media platforms, outlets, and channels to generate positive coverage of C-CAP and its initiatives.
4. Create a message framework and prepare key messaging for board and staff. Maintain a disciplined approach to messaging across all communication platforms both external and internal. Through the C-CAP Style Guide, ensure that all communications and graphic design are consistent.
5. Develop a vibrant digital strategy and presence. Focus on online (web, social media, digital communications, video) and innovative avenues optimized for search engines. Monitor the news for opportunities to seize opportunities for greater online engagement. Manage C-CAP’s digital properties (website, social media, blogs, etc.) to ensure they always feature a compelling mix of engaging, relevant content that builds momentum, understanding, and interest in the organization. Carry out the creation, design, content, and distribution of all print and electronic material.
6. Identify, research, and write stories for the media, web, and presentations that can make an emotional connection to C-CAP audiences. Proactively seek ways to tell the C-CAP story and its impact through a compelling approach.
7. Identify valuable media / influencer contacts and proactively develop a C-CAP media list that is current and active. Manage news section on the website.
8. Assess communications efforts through Google Analytics and draw recommendations for strategic growth opportunities that propel the organization forward and increase visibility.
9. Create a year-round editorial calendar by month and quarter with C-CAP strategic goals in mind.
10. Create and maintain up-to-date media contact lists and actively identify and cultivate influencers, according to strategic priorities.
11. Schedule media interviews for C-CAP leadership and maximize media opportunities.
12. Use Google analytics to understand trends, audiences, and opportunities for growth and broadening exposure. Track and evaluate results and outcomes and test the effectiveness of communications strategies and activities. Disseminate regular reports for internal assessment and strategy development.
13. Devise and implement an internal plan for managing digital assets, including the photo archives.
14. Respond to email and social media queries about C-CAP’s work. Attend events to do social media postings.
15. Organize and maintain up-to-date files of coverage on the C-CAP internal team drive.Create an indexed visual library of quality images, including still and video.
Secondary Responsibilities include:
1. Develop presentations about C-CAP and schedule speaker opportunities in front of key stakeholder audiences.
2. Working with the Director of Development, develop recognition opportunities for C-CAP sponsors for their support. Explore effective online campaigns to raise awareness and financial contributions.
3. Solicit the creative contributions of the staff.
4. Other duties as assigned.
· Bachelor’s degree in communications, journalism, or English and a minimum of 3-5 years or relevant experience.
· Passionate communicator with solid writing, web design, and social media expertise, as well as a strong interest in youth and workforce development.
· Proven experience in managing strategy, content creation, and development for digital communications including online campaigns. Knowledge of changing trends in technology and media a must.
· Knowledge of Microsoft office suite and content management systems.
Skills and Abilities:
· A highly motivated team player who is strategic and proactive, and thrives in a team environment.
· Technology savvy with all current communications platforms including search engine optimization and Google Analytics. Ability to track, report, and respond to digital metrics
· Knowledge of design tools (Canva, InDesign, Photoshop, etc.).
· Proven experience in managing strategy, content creation, and development of online content and campaigns
· Possesses a strong sense of urgency, timeliness; understands priorities and follows through.
· Excellent speaking and writing skills with a keen eye for accuracy and detail. Strong copyediting skills and knowledge of Associated Press style a must. Writes quickly, concisely, and persuasively in digital, short- and long-form styles.
· Be an energetic, positive employee, and advocate for C-CAP. Has passion for the job and mission and is creative, innovative, agile, and flexible. Can work independently, anticipate needs, and manage multiple tasks and assignments simultaneously.
· Understanding to think through complex issues and problem-solve to develop strong, clear, and effective messages.
· Ability to work collegially with other staff and partner across locations to achieve common objectives. Discretion, sound judgment, and confidentiality are required. Maintain the highest professional and ethical standards.
· Ability to translate communications and branding concepts to staff and board and effectively communicate and collaborate with program and fundraising colleagues who do not have communications backgrounds.
Minimum Education Required