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Marketing Director

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Rescuing Leftover Cuisine


New
|
Published 14 days ago

At least $60,000

Rescuing Leftover Cuisine (RLC) is a nonprofit organization committed to fighting food insecurity and preventing food waste. We have cultivated a network of dedicated food rescuers who bring food directly from our donors to human service agencies, letting neighbors help neighbors while reaping the environmental and economic benefits of reduced food waste. Founded in 2013, our simple, but elegant model has saved over 5 million pounds of food with an average of over 200% growth year over year.


COVID-19 has had a devastating effect on billions of people across the world and food insecurity within the United States is at an all-time high. Feeding America estimates that food insecurity within the US has increased by approximately 17 million people, making for a painful total of 54 million people who struggle with food insecurity. Our branches across the country are continuing to rescue excess food and deliver it to our partner agencies to help meet this increased need, but the problem is growing every day. Despite the limitations and disastrous impact of COVID-19, we at Rescuing Leftover Cuisine have been working harder than ever to overcome new challenges and ensure our community remains strong and diligent in the fight against food waste and food insecurity.


We’re looking for a Marketing Director to join our small, founder-led team and continue our impressive growth trajectory. This role involves developing a clear, focused marketing strategy across all platforms that results in increased donations and earned revenue, gained through new food donor partnerships, as well as clarifying and strengthening the overall RLC brand.


Specific responsibilities include:

  • Establish and execute a well-managed, successful marketing strategy across all platforms including, but not limited to, social media, email marketing, and paid digital advertising.
  • Work with other department heads to understand the needs of the organization on an ongoing basis and to set marketing-based goals to meet these needs.
  • Increase fundraising revenue through monetary donations and earned revenue through new food donor partnerships by focusing on improving website SEO as well as increasing website traffic and goal conversions.
  • Manage a graphic designer and one or more interns to execute your vision, develop compelling content for long-term use and as needed, and track and measure results of current and new marketing efforts.
  • Build upon the current RLC brand to develop a clear voice; strong, consistent messaging; and marketing materials, including a new, comprehensive pitch deck; that can be used both internally and externally.


The ideal candidate for this role is:

  • Self-motivated and persistent
  • Energized by new opportunities and challenges
  • Comfortable and experienced in creating engaging content with a results-driven approach
  • Familiar with Google AdWords, Google Analytics, Mailchimp, Buffer (or other social media publishing platform), and comfortable learning to navigate new platforms and databases as needed


You should join RLC because:

  • We’re passionate about food rescue and its potential to eliminate hunger
  • We work hard but we have fun doing it - monthly team-building activities, cooking competitions, and more!
  • We aim high - we’ve grown every year, in terms of both new partners and pounds of food rescued, and we’re projected to continue that growth trend each year moving forward

Rescuing Leftover Cuisine (RLC) is a nonprofit organization committed to fighting food insecurity and preventing food waste. We have cultivated a network of dedicated food rescuers who bring food directly from our donors to human service…

Details at a glance

  • Full Time Schedule
  • Professional

Location

Temporarily Remote
Work must be performed in or near New York, NY

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