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Marketing & Communications Manager

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Published 3 days ago

About Mass Insight

Mass Insight Education & Research is a Boston-based nonprofit serving schools and districts nationwide. We partner with states, districts, schools, and other stakeholders across the U.S. to create equitable K-12 education systems and programs, so that each student is prepared to fulfill their academic potential and life ambitions.

Our Commitment to Diversity, Equity, and Inclusion

We strive to be an organization that lives into its beliefs around Diversity, Equity, and Inclusion (DEI). We welcome and expect our current and future team members to join us on this collective journey. You can find our DEI Belief Statements here.

Position Overview:

The Marketing and Communications Manager will be integral in helping Mi with the development, management, and day-to-day operations of Mass Insight’s marketing and communications initiatives. The Manager will help Mass Insight bring our brand, services, and impact to life in a way that engages and resonates with our intended audiences. This position reports to the COO/CFO and provides great exposure to all aspects of the Organization – program & strategy, policy & advocacy, the office of the CEO, development, and research & impact. Mass Insight is embarking on a new 2-year strategic plan and one of the strategies is “Getting Famous”. The Marketing and Communications Manager is key to meeting the goals of the Getting Famous strategy!

A new Marketing and Communications Manager on the Mi team will be executing on the responsibilities listed below:

  • Plan, manage and spearhead the development and execution of multi-channel marketing campaigns, including branding, inbound marketing, media relations, social media and paid advertising strategy
  • Collaborate with internal program leaders to develop a marketing funnel that integrates fundraising and business development goals
  • Mobilize internal and external resources to develop content aligned with brand strategy and messaging
  • Provide creative and promotional direction on the execution of events, such as in-person panels, virtual panels, Annual Partners in Excellence teacher recognition, awareness events, etc.  
  • Analyze and regularly report marketing campaign data (campaign results, conversion rates, traffic etc.) to help shape future content strategies
  • Oversee contracts with external vendors, including marketing agencies, videographers, and printers
  • Supervise the Marketing & Communications Specialist in the development of content, social media, and marketing collateral


REQUIRED QUALIFICATIONS:

  • At least 5 years of experience in marketing and/or communications (Masters degree in related area can be substituted for 1+ years of experience)
  • At least 2 years of branding experience
  • Demonstrated ability to plan, present, and implement marketing programs
  • Proficiency in marketing analytics and office productivity tools (e.g. MS Office, WordPress, Google Analytics, and Salesforce)
  • Exceptional communication and copywriting skills
  • Strong project management skills and attention to detail
  • Ability to manage multiple projects and priorities
  • Results-driven

PREFERRED QUALIFICATIONS:

  • A Bachelor’s degree in Marketing, Communications, English or related field
  • Experience supervising staff
  • Marketing agency experience
  • Experience in K-12 school turnaround and education reform
  • Interest in mission driven non-profit
  • Proficient at Adobe InDesign


Mass Insight Performance Development Framework

Mass Insight has identified a set of Core Competencies that it expects to see in all staff members. Candidates for the Marketing & Communications Manager position will have multiple opportunities to showcase their skills and mindsets and how they align with the expectations for someone in this role. We leverage what we learn during the interview process to co-create an onboarding and development plan with each new team members.

 Competency & What it looks like

Champions our Theory of Action

  • Understands the elements of our theory of action and how our work advances each element
  • Provides supports and infrastructure for program staff to advance the Theory of Action

Believes in and grows people

  • Understands own strengths and areas for growth
  • Recognizes the unique strengths of team members
  • Builds the skills and knowledge of Mi staff & partners
  • Establishes clear expectations and provides needed support

Promotes diversity, equity, and inclusiveness

  • Understands, anticipates, and plans for the ways that culture impacts our work with both partners and other Mass Insight staff
  • Helps build cultural awareness in other staff
  • Uses knowledge of staff, including their cultural perspectives, experiences, interests, and concerns, to differentiate management;
  • Uses knowledge of self to account for how one’s belief’s, values, biases, and work preferences affect one’s staff
  • Challenges non-inclusive behaviors

Manages projects to impact in spite of ambiguity

  • Completes the required work, even when there are gray areas and obstacles
  • Adjusts work and project schedule and milestones in response to changing expectations
  • Ensures that efforts remain aligned with the project goals

Effectively works as a team player

  • Builds and supports a cohesive team to accomplish project goals
  • Operates with self-awareness and maintains perspective to support the team
  • Addresses team challenges
  • Pitches in to help others when needed to meet team goals
  • Understands role on the team and delivers expected results

Solves complex problems systematically

  • Collects, organizes, and presents information to define problems and serve as a basis for team problem-solving
  • Builds strong project plans
  • Devises solutions to discreet problems within a project

Continuously builds both education & specific subject matter expertise

  • Stays current with trends & changes related to education and marketing & communications
  • Demonstrates a willingness to research, learn and develop new skills.
  • Demonstrates a growing understanding of education reform and Mi’s role

Communicates effectively

  • Presents information to partners and Mi colleagues in a clear and concise manner, both written and oral
  • Demonstrates active listening skills that demonstrate empathy and understanding
  • Matches communication style to the context and need

Facilitates effectively

  • Adjusts communication style depending on the audience and purpose
  • Uses a variety of facilitation tools and protocols to engage groups in learning, problem-solving, decision-making, and action-planning

 

Compensation and Benefits

We’re proud to offer comprehensive benefits to staff.

●     A salary of $65,000-90,000 annually commensurate with experience

●     Excellent health, dental, and vision coverage

●     401k with a company match

●     Tuition reimbursement for continuing education

●     Generous paid time off

●     Flexible work arrangements

Please go here for additional information ​​www.massinsight.org/benefits


To Apply

​​​​Mass Insight strives to build a staff and board that reflect the cultural diversity of the schools and districts that we partner with. Mass Insight is an Equal Opportunity Employer and does not discriminate on the basis of race, color, gender, ability, age, religion, sexual orientation, or national or ethnic origin. BIPOC and other individuals from historically marginalized groups are encouraged to apply.

Please submit a cover letter and resume on one document at: http://www.massinsight.or/our-team/

 

About Mass Insight

Mass Insight Education & Research is a Boston-based nonprofit serving schools and districts nationwide. We partner with states, districts, schools, and other stakeholders across the U.S. to create equitable K-12…

Details at a Glance

  • Time Commitment
    Full Time Schedule

Location

Remote
Work may be performed anywhere in United States
Associated Location
Boston, MA, USA

How to Apply

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