Development Director

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Published 3 days ago

Organization Overview

The Frontline Workers Counseling Project (FWCP) is an award-winning Bay Area-based charitable organization that connects frontline workers with free high-quality psychotherapy and support groups. Early in the COVID-19 pandemic, the FWCP’s founders, Dr. Elizabeth Rawson and Dr. Michael Levin, recognized that frontline workers urgently needed access to psychotherapy and many psychotherapists wanted to help, but there was no platform available to connect them. Further, frontline workers needed a tailor-made solution that took into account the barriers that frequently impede their access to mental health care even during relatively less stressful times. These include: stigma about needing help; reticence to accept help as helpers themselves; concerns about privacy, particularly with insurance-based or employer-based treatment; worry that receiving help could endanger their licensure; lack of time during typical business hours; and shifting work schedules that require a flexible therapy schedule. 

Within a few weeks of the FWCP’s founding in March 2020 as the COVID-19 Pro Bono Counseling Project, the organization recruited more than 300 Bay Area therapist volunteers and created a website that began connecting workers with therapists right away. Within a month, the organization was named by San Francisco Mayor London Breed as a key component of the city’s response to frontline worker mental health. Since then, the FWCP has connected hundreds of frontline workers across 14 counties with thousands of free hours of mental health treatment, raised about $300,000, and entered into a comprehensive fiscal sponsorship with Community Initiatives as the next step toward establishing the organization as an independent non-profit.

Although COVID-19 cases have declined, frontline workers continue to suffer with the psychological consequences of the pandemic while continually undergoing exposure to new stressful and traumatic experiences through their work on the front lines against this and other crises. These and other essential workers need ongoing access to free, confidential, and convenient mental health care in order to relieve their current suffering and reduce their risk for long-term negative mental health outcomes, such as the development of chronic post-traumatic stress disorder. At the same time, our mental health care system continues to challenge frontline workers with a variety of barriers to care, and many workers who want help are not getting it. 

Job Summary

The FWCP is seeking a highly skilled, creative, and strategic development professional to take on the vital and high-impact work of leveraging the organization’s compelling and worthy mission and fundraising success to date to design and implement its first comprehensive, multi-stream development strategy. The Development Director will drive the FWCP’s growth by raising funds necessary not only for the continuation of the current program in Northern California but also geographic expansion that will allow the FWCP to fulfill its mission to serve as many workers as possible. 

The Development Director will oversee all development activities and serve as the lead development strategist and fundraiser for the organization. This position will be responsible for: developing and implementing a general fundraising strategy that incorporates multiple revenue streams; identifying, writing, and managing grants; cultivating relationships with prospective and current major gift donors together with the Executive Director; growing the FWCP’s donor base; collaborating with the Board, staff, volunteer advisors, and consultants; and managing the FWCP’s donor database. 

This is a half-time position reporting to the Executive Director. This position is remote with the possible exception of occasional in-person meetings when needed for donor stewardship or staff collaboration. Therefore location in Northern California is preferred.

Job Responsibilities

  • Develop, implement, and manage a comprehensive and strategic development plan that is aligned with the FWCP’s mission and incorporates diverse funding sources
  • Identify grant opportunities, write grant proposals and reports, and represent the organization in communications with grant-makers
  • Identify prospective major gift donors together with the Executive Director and the Board
  • Create major gift proposal documents
  • Work closely with the Executive Director to organize and support their fundraising efforts including: conducting prospect research, coordinating cultivation meetings, and assisting with preparation for cultivation meetings
  • Design a donor stewardship program and conduct stewardship 
  • Design and implement a donor solicitation strategy 
  • Track, assess, and report on fundraising metrics to the Executive Director 
  • Leverage technology and social media to raise funds, coordinating with other relevant FWCP staff on the design and implementation of online fundraising campaigns
  • Design, plan, and implement fundraising events as needed
  • Participate in the recruitment, selection, and onboarding of any fundraising staff or volunteers
  • Manage and coordinate the activities of any fundraising staff or volunteers
  • Maintain complete and orderly records of donors and fundraising activities utilizing donor management software selected by the project 
  • Other duties as required


  • Minimum 5 years of experience designing and implementing comprehensive nonprofit development strategies
  • Minimum 2 years of nonprofit senior management experience
  • Demonstrated ability to personally identify, solicit, secure, and manage grants
  • Highly skilled, creative communicator and writer with excellent track record of creating compelling fundraising content including grant proposals, social media content, and oral presentations
  • Capacity to build highly effective partnerships with a variety of stakeholders
  • Excellent analytical and creative thinking
  • Exceptional judgment, discretion, and commitment to ethical fundraising
  • Capacity for creating and meeting specific measurable goals, holding staff and volunteers accountable for meeting goals, and reporting clearly and fully on progress toward goals 
  • Ability to thrive in a nonprofit start-up environment that requires adaptability, creativity, self-motivation, and self-management
  • Proficiency in Microsoft Office, Google Suite applications, donor management systems (Neon CRM preferred), and online fundraising platforms
  • Aptitude for learning how to use new software programs when necessary


  • Experience designing and leading a nonprofit’s first comprehensive development plan
  • Experience leading development for a fiscally sponsored project
  • Experience raising funds for organizations that provide mental health, other healthcare, or related social services

Frontline Workers Counseling Project is a fiscally sponsored program of Community Initiatives, a 501c3 nonprofit organization. Community Initiatives is an equal opportunity employer and gives consideration for employment to qualified applicants without regard to age, race, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, marital status, disability or protected veteran status, or any other status or characteristic protected by federal, state, or local law.

As a nonprofit focused on increasing access to care for a population that has been disproportionately impacted by a societal crisis, we recognize the long and ongoing history of systemic inequities in both exposure to traumatic experiences and access to quality mental health care. We believe that attention to diversity, equity, and inclusivity is foundational to any effective mental health program including ours. We are committed to building an organization that is exceptionally inclusive and proudly diverse. Individuals from historically marginalized, oppressed, or underserved communities are encouraged to apply.

Organization Overview

The Frontline Workers Counseling Project (FWCP) is an award-winning Bay Area-based charitable organization that connects frontline workers with free high-quality psychotherapy and support groups. Early in the…

Details at a Glance

  • Time Commitment
    Part Time Schedule
  • Education
    4-Year Degree Required


$40,000 - $50,000Commensurate with experience


  • Competitive salary commensurate with experience (range for this half-time position is $40,000-50,000)
  • Flexible schedule
  • Work from home
  • 401(k)
  • Competitive salary commensurate with experience (range for this half-time position is $40,000-50,000)
  • Flexible schedule
  • Work from home
  • 401(k)

Level of Language Proficiency

Fluent English

Fluent English


Work may be performed anywhere in United States
Associated Location
1000 Broadway, Oakland, CA 94607, USA
Suite 480

How to Apply

To apply, please send your cover letter and resumé to

To apply, please send your cover letter and resumé to

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