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Social Media Coordinator

Posted by
Generation USA
|
Miami, FL
New
|
Published 8 days ago

ABOUT GENERATION

Generation is a nonprofit that transforms education to employment systems to prepare, place, and support people into life-changing careers that would otherwise be inaccessible. The global pandemic has led to an unprecedented surge in unemployment. Even before the pandemic, more than 75 million young adults were out of work globally, and three times as many were underemployed—and 375 million workers of all ages needed to learn new skills by 2030. At the same time, certain jobs remain in high-demand, and 40 percent of employers say a skills shortage leaves them with entry-level vacancies. To date, more than 38,000 people have graduated from Generation programs, which prepare them for meaningful careers in 14 countries. Generation works with more than 3,900 employer partners and many implementation partners and funders.

Generation USA is dedicated to creating an organization where staff and learners of all backgrounds and identities can achieve their full potential, in class and at work. We envision an organization that dismantles barriers to success for our learners, enables staff to fearlessly be themselves at work, and advances equity in the education and employment systems that we live within.

POSITION OVERVIEW

Reporting to the Lead, Marketing and Communications, Generation USA is seeking a Social Media Coordinator to create and maintain a strong online presence for the organization. You will serve as the day-to-day manager for all Generation USA organic social media platforms and seek out new opportunities, if appropriate. With our strategic goal in mind of training 500,000 students by 2030, this position will play a pivotal role in fostering awareness of Generation USA for the purposes of recruitment and implementing key campaigns for the organization.

This is a full-time and fully remote position.

RESPONSIBILITIES

Organic Social Media (45%)

  • Daily management of all Generation USA social media platforms including Facebook, Twitter, Instagram, LinkedIn, YouTube, and other platforms as added.
  • Create original and engaging text, image and video content using a “social first” approach and relating to our target audience
  • Suggest social organic content campaigns that align with the organizational mission
  • Oversee social media account layout and ensure all links and bios are updated regularly
  • Community management, engagement and escalation on all brand pages and groups
  • Keep apprised of the latest social media best practices, platforms, and technologies
  • Monitor and report on KPIs

Social Listening (25%)

  • Be the eyes and ears of Generation USA on social media platforms
  • Contribute to a database of potential learners, alum or partners to feature in storytelling content based on social mentions
  • Keep updated on and inform team members about industry-related media mentions on social and find opportunities to engage in the conversation

Influencer Activation Support (20%)

  • In partnership with the Lead, Marketing & Communications, strategize influencer marketing campaigns to align with recruitment goals
  • Assist in influencer outreach and campaign activation activities
  • Track and engage with influencer campaigns

Collaboration & Meetings (10%)

  • Work closely with the larger marketing and communications team, as well as other internal teams as necessary, to ensure accurate and timely content
  • Share identified opportunities and content with team members for utilization across multiple channels
  • Attend team meetings and meetings with other teams as necessary to align on strategy and goals

ABOUT YOU

You are a communicator who has a deep passion for social, digital and emerging media. You are skilled at managing digital communities and creating engaging and informative social media content that has cultural and societal relevance. You are collaborative when aligning on goals and strategies and can work independently to implement them. You’re a creative, out-of-the-box, solutions-driven thinker. You are mission-driven, positive, and eager to expand your knowledge. You have an ability to inspire and motivate.

Specific requirements include, but are not limited to:

  • 2-4 years experience in social marketing and communications
  • Excellent and concise written communication skills
  • Demonstrated commitment to equity work
  • Ability to effectively communicate and engage with a diverse audience
  • Proficient in asset creation tools such as Canva and Adobe Creative Suite
  • A technical understanding of social media platforms and organic algorithms
  • Strong attention to detail

Generation is an equal opportunity employer and actively encourages applications from people of all backgrounds. 

“In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.”

ABOUT GENERATION

Generation is a nonprofit that transforms education to employment systems to prepare, place, and support people into life-changing careers that would otherwise be inaccessible. The global pandemic has led to an…

Details at a Glance

  • Time Commitment
    Full Time Schedule
  • Professional Level
    Professional

Location

Remote
Work may be performed anywhere in United States
Associated Location
Miami, FL, USA

How to Apply

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