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Digital Marketing Associate / Webmaster

Posted by

New Jersey State Bar Foundation


New
|
Published 28 days ago

March 1, 2021

Primary Purpose / Job Summary:  Serves as the Foundation’s webmaster and digital marketing specialist.  Manages the Foundation’s website, social media accounts, and online marketing initiatives including graphic design, project planning and technology evaluations.

Reports to:  Director of Communications, Marketing & Social Media

Essential Functions / Role and Responsibilities:

· Maintain and develop the Foundation’s WordPress website including content, graphics, photos and videos

· As needed, and with the support of the NJSBA technology team, suggest, evaluate and implement WordPress extensions/plugins, themes, and other cloud solutions to support current and future NJSBF programs

· Manage day-to-day operations of the Foundation’s website, ensuring the functionality, navigation and overall performance meet the needs of the Foundation.  Update all pages on a regular basis; perform testing and quality assurance of website and web applications; check hyperlinks regularly to ensure validity.    

· Maintain, convert and optimize published documents for online use 

· Evaluate, recommend and implement new features, software and technologies to enhance the website and social media presence

· Assist in developing content for the website and social media, including staging photos, and creating and editing videos

· Recommend, create and manage fillable forms for event registration and data collection.  Ensure data collected is distributed and stored as appropriate.    

· Create and coordinate emails and registrations through Constant Contact including maintenance of lists

· Assist staff and volunteers with Zoom and other virtual conferencing / meeting platforms.

· Work with Director of Communications to implement marketing strategy

Knowledge / Skills / Abilities:

· Web design, website development and best practices, including layout and storyboarding skills

· Experience developing website information architecture

· Photography and videography experience

· Strong experience with content management systems and basic web programing languages, such as WordPress, HTML, CSS and JavaScript

· Experience implementing digital communication strategies and campaigns using tools such as Buffer across social media platforms including Facebook, Twitter, Instagram, YouTube and LinkedIn

· Project management, organization and time management skills

· Ability to collaborate and communicate effectively with both technical and non-technical staff

· Possess a high level of competency with Adobe InDesign and Photoshop, Canva, Illustrator and other graphic design tools to create effective web and social media graphics

Minimum Qualifications / Education Requirements:

· 3 years leading web development projects demonstrating substantial level of the knowledge, skills and abilities listed above

Primary Purpose / Job Summary:  Serves as the Foundation’s webmaster and digital marketing specialist.  Manages the Foundation’s website, social media accounts, and online marketing initiatives including graphic design, project planning…

Details at a glance

  • Full Time Schedule
  • 4-Year Degree Required
  • Professional

Location

On-site
One Constitution Square, New Brunswick, NJ 08901

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