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Social Media Marketing Specialist

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Baby2Baby | Los Angeles, CA
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Job Title – Social Media Marketing Specialist

Reports to – Director, Marketing & Corporate Relations


Organization Overview

Baby2Baby is a non-profit organization that provides children living in poverty, ages 0-12 years, with diapers, clothing and all the basic necessities that every child deserves. In the last 8 years, Baby2Baby has distributed over 70 million items to children in homeless shelters, domestic violence programs, foster care, hospitals and underserved schools as well as children who have lost everything in the wake of disaster. Every year, Baby2Baby serves hundreds of thousands of children across the country.


Position Overview

Reporting to the Director, Marketing and Corporate Relations, the Social Media Specialist is responsible for elevating the Baby2Baby brand and advancing its mission through social media. This individual will oversee day-to-day operations of Baby2Baby’s social media presence including strategy, editorial and content creation with goals of building awareness for the organization and connecting with new donors.  The ideal candidate will be an innovative social media professional who has successfully managed and grown social channels and developed original digital content.


The Social Media Specialist will work Monday-Friday at 5830 W. Jefferson Boulevard, Los Angeles, CA 90016. The work is performed in an office setting.


Duties and responsibilities

  • Oversees day-to-day operations of Baby2Baby’s social media presence, including Instagram, Facebook, Twitter and YouTube.
  • Develops and executes bi-weekly content calendar.
  • Expands Baby2Baby’s social media presence, followers and engagement through creative content and storytelling.
  • Oversees planning for live social content capture at events and develops creative shot lists for social content.
  • Maintains content library and actively collects/produces new assets for use in marketing.
  • Actively reports, tracks and optimizes performance of social media channels.
  • Responsible for all social media budget planning and tracking.
  • Works closely with Marketing Director on other Baby2Baby marketing-related projects.
  • Collaborates on all visual assets for the Marketing Department.
  • Other duties as needed.


Required Qualifications 

  • Bachelor's degree in a related field, preferably Journalism, Marketing, Communications, Public Relations, etc.
  • 3-5 years of experience developing and executing social media marketing strategy.
  • A hands-on social media expert with experience in social media marketing campaign management, day-to-day publishing, editorial, content creation, and distribution.
  • Highly engaged in and active on social media.
  • A keen eye for design and ensuring visual uniformity on our social channels.
  • Proficient in Adobe Photoshop and InDesign.
  • Ability to work in a fast-paced work environment that requires strong multitasking skills, excellent time management, and self-starter mentality.
  • Excellent, creative copywriting and editing skills. 
  • Ability to work independently with an openness to test new ideas.
  • Strong communicator, decision-maker and strategic-thinker.
  • Highly organized with a strong attention to detail and follow-up, and able to work in a team environment.
  • Experience with social media analytics platforms such as Keyhole and Hootsuite.
  • Will require some work outside of a traditional Monday through Friday work week and outside normal business hours.


Preferred Qualifications

  • Experience with SEO and Google AdWords a plus.


Other

Baby2Baby is an Equal Opportunity Employer and is committed to fostering diversity within its staff.

Job Title – Social Media Marketing Specialist

Reports to – Director, Marketing & Corporate Relations


Organization Overview

Baby2Baby is a non-profit organization that provides children living in poverty, ages 0-12 years, with…

Details at a glance

  • On-site Location
  • Full Time Schedule
  • 4-Year Degree Required
  • Professional

How to Apply

Please submit your resume and cover letter detailing your relevant experience to info@baby2baby.org. Resumes without a cover letter will not be considered.

Please submit your resume and cover letter detailing your relevant experience to info@baby2baby.org. Resumes without a cover letter will not be considered.

Location

5830 West Jefferson Boulevard, Los Angeles, CA 90016

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