Nonprofit
New
Published 16 days ago

Director of Digital Strategy

Hybrid, Work must be performed in or near New York, NY

Details

Job Type:Full Time
Education:4-Year Degree Required
Experience Level:Managerial
Salary:USD $130,000 - $150,000 / year

Description

Our Vision:


Central Synagogue is one of the leading and largest Reform

congregations in the country. Located in Midtown Manhattan, Central’s reach

includes more than 2,800 member families, a livestream community numbering in

the hundreds of thousands, and more than 800 students, from birth to twelfth

grade, in the Nursery and Religious schools.  It has long played a

significant role in the national Reform movement and is known for its

innovation and leadership in worship, leading to a greatly expanded audience

over the last two decades.




Central Synagogue works toward a world in which Judaism is core to the lives of

Central members and Jews everywhere and is a profound and positive force for

humanity. Central continually redefines what it means to be Jewish today, both

within the Synagogue community and far beyond the Synagogue’s walls. The

diverse clergy and professional team work hard, in collaboration with lay

leadership, to build deep and enduring relationships among Central members,

creating a caring, dynamic, and joyful community.  



 



Central Synagogue is an inclusive and welcoming community.

The Synagogue encourages participation from all who seek a connection to Jewish

life and want to be part of its sacred community regardless of religious

background, race, ethnicity, gender, ability, socioeconomic status, political

affiliation, age, sexual orientation, or gender identity. Central is committed

to being an open tent, a place that welcomes all people, including those who

have been historically and institutionally marginalized or excluded from the

Jewish community.   



 



The Synagogue is well resourced, has over 100 staff, and is

governed by a 29-member Board of Trustees.  To learn more, please visit: https://www.centralsynagogue.org/.  



 



Job Summary/Objective:



The Marketing and Communications Department at

Central Synagogue overseas all outreach, marketing and communications related

to members of the synagogue, those who attend its classes and events, and its

large global audience of Reform Jews and other community members. Led by a

Chief of Marketing and Communications, this six-person team is deeply

integrated across all levels of the organization working to launch initiatives,

reach varied audiences, raise the visibility of programs, and convey

mission-aligned messages in a collaborative approach with colleagues and

organizational partners.



 



The role of the Director of Digital

Strategy is to develop and drive the strategy for Central’s digital engagement

effort – one of three key strategic initiatives. This person will work closely with the Chief of Marketing

and Communications, Clergy, lay leaders, and our digital agency, to develop a

work plan, goals, and objectives for immediate implementation. A key priority

for this role will be the strategic amplification of High Holy Day content

(sermons, worship) on Central’s various social platforms and website.



 



This person will be highly

knowledgeable of social media, email marketing and digital strategy. They will

have demonstrated ability to drive measurable impact for medium to large

member-based organizations and passionate about strengthening member engagement.

This person will

own the organization’s social strategy and be responsible for all KPIs (having

had input in determining them). This person is always thinking ahead on behalf

of the organization and making data-informed recommendations for growing

Central’s digital reach.



 



Reports to: Chief of Marketing and

Communications


Hours: Full-time; Exempt and not eligible for OT


General hours are 9:00 am to 5:30 pm, Monday through Friday.

The Director of Digital Strategy will be expected to work additional hours as

needed during the High Holidays each year.



 



Essential Functions/Key Responsibilities:



 



·      

Lead Central’s digital reach initiative (specific

scope of work to be determined with your input) serving the dual role of visionary

and implementer.



·      

Responsible for the successful development and

execution of a social strategy and website strategy with support from five

other professionals on the Marketing and Communications team



·      

Ability to draft successful plans and deliver results.



·      

Ability to make ‘big concepts’ understandable and

actionable for lay leaders, Clergy, and staff clearly.



·      

Ability to articulate goals and drive action.



·      

Responsible for KPIs related to digital reach.



 



Core Competencies:






·       Deep and proven

experience driving successful digital strategy for member-based organizations.



·       Strong knowledge of

industry trends and ever-evolving best practices



·       Proven experience

working with senior leaders on large-scale projects.



·      

Ability to earn trust, inspiring others to seek

your counsel and input.



·       Ability to deliver

results and motivate others to do the same.



·      

Possess

strong judgment. 



·       Highly organized with

strong time management skills



·      

Self-directed, takes initiative and problem

solves with little supervision.



 



 



 



Qualifications:






·      

8-10 years of experience leading digital

strategy in results-driven environment



·      

Experience working within a membership

organization (nonprofit experience a plus)



·      

Experience with Content Management Systems



·      

Experience with Salesforce or similar CRM



·      

Experience with social and digital marketing

tools



·       Change management

experience a plus



·       Flexible schedule,

including ability to work some evenings and weekends, if needed



·      

Familiarity with Jewish customs and communities

is a plus






Other Duties:


Please note that the above is intended to describe the general content of and

requirements for the performance of this job. 

It should not be construed as an exhaustive statement of duties,

responsibilities, or requirements. 

Nothing in this job description restricts management’s rights to assign

or reassign duties and responsibilities to this job at any time. 



 



The expected salary range for this position is $130,000 to $150,000.  Central Synagogue offers an extensive

benefits package designed to meet the needs of our dedicated and diverse

community.  The salary is commensurate

with experience based on several factors, including, but not limited to,

skills, knowledge, training, education, areas of specialization, and depth and

scope of experience.  The above salary

range represents the Synagogue’s good faith and reasonable estimate of the

possible compensation range at the time of posting.



 



Additional Information: 


Central Synagogue requires all staff members (full-time AND part-time) to (a)

provide proof of vaccination and booster against COVID-19 or (b) obtain an

approved exemption as an accommodation. 

If you are offered employment this requirement must be met by your hire

date unless a reasonable accommodation for exemption is received and

approved. 



 



Hybrid Schedule:  One

day remote on either Monday or Friday and four days in the office. 





Application Process:



·      

To apply, please

submit a resume, along with a cover letter and three references addressed to “Chief

of Marketing and Communications” to jobs@censyn.org.



·      

Please reference

“Director of Digital Strategy” in the subject line of your email. Incomplete

applications will not be reviewed. 

Our Vision:


Central Synagogue is one of the leading and largest Reform

congregations in the country. Located in Midtown Manhattan, Central’s reach

includes more than 2,800 member families, a livestream community numbering in

the hundreds of…

Location

Hybrid
Work must be performed in or near New York, NY
123 E 55th St, New York, NY 10022, USA

How to Apply

·      

To apply, please

submit a resume, along with a cover letter and three references addressed to “Chief

of Marketing and Communications” to jobs@censyn.org.



·      

Please reference

“Director of Digital Strategy” in the subject line of your email. Incomplete

applications will not be reviewed. 

·      

To apply, please

submit a resume, along with a cover letter and three references addressed to “Chief

of Marketing and Communications” to jobs@censyn.org.



·      

Please reference

“Director of…

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