SUMMARY: The Marketing and Communications Coordinator will be an active part of the team responsible for achieving audience growth and engagement goals. This position will oversee social media campaign development and implementation; content and asset creation, support fundraising, program, event and brand promotion; event calendar and website management, and market research.
Must possess a deep understanding of how to optimize brand presence and engagement across current and emerging communications and social media platforms. Experience writing email, website, and social media copy are essential.
ESSENTIAL DUTIES AND RESPONSIBILITIES: OTHER DUTIES MAY BE ASSIGNED.
•Oversees and implements drafting, scheduling, and tracking of park-wide marketing efforts, with compelling and engaging content, including monthly e-blasts, social media, blogs, fundraising materials, website, and quarterly newsletters.
•Creates, proofreads, and edits copy for multiple marketing channels, ensuring it is relevant, audience-appropriate, and delivered in a consistent brand voice.
•Ensures consistency of organizational messaging and voice across all channels and marketing materials.
•Implements and oversees marketing calendar, including print deadlines, content dissemination, and asset development (e.g. digital assets, print collateral, social media graphics, PSA’s).
•Coordinates and implements with CDO the Park's advertising strategy, investigating best avenues for advertising dollars, and identifying new opportunities for partnerships to share and amplify promotional messaging.
•Collaborates with park-wide team to generate, collect, compile content, and oversee event calendar and website content updates (e.g. event listings, program descriptions, calls to action).
•Maintains and manages clean and robust audience data (e.g. maintain and keep clean email distribution lists).
•Implements cross-platform event promotion (e.g. posting events on community calendars, building promotional partnerships).
•Evaluates and monitors marketing performance on an ongoing basis by analyzing key metrics and creating clear, actionable reports.
•Manages and cultivates a press list. Distributes press releases/alerts, tracking with follow-up requests and summarizing outcomes.
•Assists with PR events, media appearances, and media advisories.
•As directed by the CDO, performs other duties as assigned to support the overall department and organization.
QUALIFICATIONS AND EDUCATION REQUIREMENTS
•Bachelor’s degree from a four-year college or university with a degree in communications, marketing or related field preferred; or three to four years related experience and/or training; or equivalent combination of education and experience.
•Excellent computer skills with all Microsoft Office programs, Constant Contact, and basic knowledge of Adobe Photoshop/Illustrator.
•Creative problem solving with a positive, action-oriented, results-driven mindset wrapped with a strong sense of professionalism.
•Good relationship-building skills and ability to work with a range of team members across the organization.
•Creative writing for distinct target audience segments and a range of media channels; good editing and proofreading skills; and strong presentation skills.
•Firm grasp of various marketing platforms, channels, and best practices, including social, digital, and email marketing.
•Strong sense of aesthetics and presentation in line with the overall brand.
•Outstanding organizational, project, and time management skills; strong follow-up and follow-through skills.
•Graphic design skills preferred.
SUMMARY: The Marketing and Communications Coordinator will be an active part of the team responsible for achieving audience growth and engagement goals. This position will oversee social media campaign development and implementation…