1875 Connecticut Avenue Northwest
District of Columbia
The Marketing and Communications Manager will powerfully convey the City Year story to a set of diverse audiences in collateral, reports, proposals, and other written communications to help expand CYDC’s base of donors, sponsors and other supporters. The “MarComms” Manager will research and develop a strategy to help City Year DC strengthen its status as a recognized and respected brand in the DC metro area. Qualified applicants should apply and submit a resume, cover letter, one writing sample and your preferred salary. Applications without each of these 4 items will not be considered.
As a member of the Development department, the MarComms Manager will:
- Develop and implement a communications strategy that helps CYDC establish itself as the go-to brand for strategic partners interested in investing in student success, citizen service, and civic engagement.
- Lead the creation of all communications collateral, including multi-media, videos, website, electronic newsletters, event invitations, donor reports, donor appeals, and other items as needed
- Partner with national Marketing/Communications staff to produce a suite of marketing materials and tools to support current and prospective local needs.
- Contribute to writing needs of corporate fundraising team members, creating strong communications that influence and help to ensure renewals of key partners.
- Support individual fundraising team members with writing and communications needs that influence and keep our donors feeling connected and informed.
- Support speech writing for fundraising events.
- Liaise with the Development and Impact teams, CY Headquarters, and other external partners on all Development communications needs.
Brand Management and Marketing Communications
- Gather content that demonstrates the work of City Year DC AmeriCorps members with their students, their impact on school climate, the successes they help students achieve in partnership with teachers, and their plans after City Year
- Create a site database of story leads and acquire necessary permissions to capture and distribute stories
- Identify opportunities to share City Year’s message and increase awareness of our brand in the DC community to a number of different audiences, including traditional and social media and corporations, amongst others.
- Manage the messaging and frequency of posts on all social media platforms, including Instagram, Twitter, Facebook, LinkedIn, and the City Year Washington, DC blog
External Relations & Event Support
- Manage, train, and lead the AmeriCorps Member Communications Team in the production of blog posts, social media campaigns and speaking engagements
- Collaborate with the Development Operations Director and Events Manager to create a marketing, communications, and messaging plan for each site-wide events and donor appeals and other events as needed
- Support media and messaging needs of major organizational events, and collaborate with the Events Manager on the creation of event-specific materials such as collateral, look and feel, speaker invitations, scripts, briefings, and media releases
Organizational Initiatives & Site Support
- Work closely with all departments to ensure external communication and stakeholder engagement are consistent and effective
- Support communications training for staff, corps, and Boards to ensure message alignment with stated goals and ensure all staff and corps members are trained to maintain City Year’s brand and communication standards
- Support development operations during rush periods, including gift processing and other administrative tasks
- Support and attend all major site events, including fundraisers, service days, trainings, and other activities and initiatives
- Partner with City Year DC’s departments and staff to ensure that site-wide goals are met, including, but not limited to, the AmeriCorps member applicant interview process, stakeholder engagement, event and service day participation, and cross-departmental committees
- Attend overnight conferences including Academy, a week-long training conference for all City Year staff held in Boston in July, as well as additional engagement and training activities throughout the year
- Bachelor’s degree in public relations, communications, marketing or related field.
- Understanding of and passion for social justice issues, including education, civic engagement, youth leadership, or other related social issues.
- Excellent and demonstrated written and oral communication skills, with focus on developing messaging that influences and moves people into action.
- Proactive with strong project management skills and attention to detail.
- Previous experience in fundraising, sales, or marketing preferred.
- Experience managing various social media platforms preferred
- Experience with a donor database preferred, such as Raiser’s Edge or Salesforce.
- Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint) and Adobe Creative Suite
- Ability to work periodic scheduled evenings and weekends.
- Able to work effectively under pressure, handle competing priorities and respond to short deadlines with a team and independently.
- Demonstrated ability to develop and manage complex relationships across various levels and functional areas.
- Passion for service and a commitment to City Year’s mission and values.
- City Year/AmeriCorps experience a plus
In order to succeed in this role, an applicant must have the following competencies:
- Relationship Management: Able to cross manage their peers and supervisor against internal project deadlines and initiatives. Balances their own projects against the needs of others. Able to work independently as well as on a team. Understands urgent versus important.
- Executes to Results: Strong ability to create and execute against work plans. History of meeting goals, achieving benchmarks, and holding self and others accountable. Able to identify the information needed to solve a problem, link decisions to potential consequences, and know when to escalate or seek guidance. Strong attention to detail with a focus on results and process.
- Communication: Demonstrated ability to communicate clearly and effectively, both verbally and written tailoring communication for the audience and situation. Empathetic team player who listens well and asks good questions.
- Desire to learn: City Year has a unique service model and organizational culture. Successful applicants will have strong experience and a proven track record of success in the above areas, but must also be willing and eager to continue to learn as well as be self-aware of their areas for continued professional growth and development.
- Relationship Development: uses interpersonal interactions to achieve mutually beneficial outcomes and advance City Year’s mission; demonstrates cultural/diversity competence; builds trust in critical partner relationships, both internal and external to City Year; demonstrates personal presence and confidence when working with partners
Compensation and Benefits
Full time employees are entitled to compensation commensurate with experience. Benefits for full time employees include health insurance with Flexible Spending Account, paid vacation, holidays, parental leave, 401K, and more.
City Year is an Equal Opportunity Employer, committed to a diverse workforce. Individuals from all backgrounds are encouraged to apply, including persons with disabilities and veterans.
Minimum Education Required
How To Apply
Please complete the online application and attach a resume and thoughtful cover letter in the "Resume/CV" field on the "My Experience" page. Internal applicants should apply through cyresource.