Digital Content Manager

Position Reports To: Joshua Beauchemin

Expected Start Date: Immediately

Interviews: Rolling until position is filled

Organization History: Founded in 2014, Arts Business Collaborative (ABC) is a technical assistance and research organization improving the quality of life of people of color through STEAM. Leveraging three departmental arms - Grassroots Action Project (GAP), Impact Consulting and the Rising Tides Research Institute (RTRI) - our services and programs address barriers to success for POC-led creative, scientific and professional endeavors by facilitating access to capital, networks, and training. These programs utilize a community-centered, multi-pronged approach to cultivate arts and sciences as a gateway to social and civic engagement, while leveraging innovative business strategies for people of color in order to facilitate the retention of the economic value of their cultural and scientific capital.

While ABC’s budget has grown from less than $200k in May 2020 to over $10M in December 2020 (due to the growth of our sponsored projects and increased support of ABC through the Black Lives Matter movement), we are still a startup in the growth phase. You can read more about our mission, vision, and values on our website: https://www.artsbusinesscollaborative.org/about-us.

Position Description: The primary role of the Digital Content Manager is to collaborate with and disseminate digital content for the Arts Business Collaborative’s 1) Programs, 2) Consulting 3) Fundraising, and 4) Research departments in line with the organization's core values, mission, and goals as well as play an active role in overall community engagement. 

The person ideal for this position is highly skilled in content creation (social media posts/reels, pitch decks, newsletters, video editing, graphics), brand strengthening, and social media strategy. We are looking for an engaging storyteller and creative thinker. Additionally they will have a knowledge of the regulations for appropriate and lawful advertising and marketing best practices. 

The position calls for an excellent project manager, skilled in collaborating with others, prioritizing tasks, and a strategist who is used to planning ahead. As a company devoted to access to knowledge and technical assistance- this role will require a creator skilled in taking learning and technical material and breaking it down in fun visual ways. This is an excellent position for a creative and passionate individual who is well-versed in online media culture and is unafraid to bring new ideas to the table. 

You’ll fit right in if you are:

• Not boring. We’re proud to be weird and so should you.
• Self-managed and self-motivated. We encourage education and coaching as part of our culture of disciplined excellence, and we don’t have time to micro-manage. But we have all the time for questions and supportive camaraderie. 
• Passionate about and active in the promotion of the arts and economic and racial justice. Activists welcome! 
• Ready to rise to the occasion when needed. You do not have a job; you have responsibilities, and we value the difference.
• Highly organized, detail-oriented, and collaborative.
• Not afraid to speak up and share your ideas (note: this does not mean you need to be an extrovert, just someone with a strong sense of self).

LGBTQ+ Black, Indigenous, and Latine people of color are strongly encouraged to apply!

Responsibilities: Duties of the Digital Content Manager Position include, but may not be limited to: 1) Content Creation, 2) Strategy, 3) Community Engagement, 4) Metrics and Evaluation.

Content Creation: 55%

• General: 
• Research topics and content related to ABC needs. 
• Respond to ABC wide visual and design requests 
• Source photography for relevant ABC content
• Pitch creative, engaging ideas for potential content.
• Help maintain consistency in writing style across ABC, adhering to and promoting the organization’s writing style guidelines.
• Helping ensure that all of ABC’s communications support ABC’s mission and vision. 
• Social Media:
• Design, build, and maintain our social media presence.
• Design original social media content, graphics, and videos (Facebook, Instagram, Twitter, Youtube).
• Stay up-to-date with current social media trends, best practices, and current events. 
• Newsletters:
• Create a monthly ABC newsletter.
• Design monthly and campaign related newsletters, coordinating with departmental and fiscal sponsorship leads. 
• Campaigns:
• Help design and execute marketing and fundraising campaigns in collaboration with our fundraising team.

Strategy: 10%

• Collaborate with departments to plan content and maintain an up-to-date content calendar
• Working with your team to brainstorm new and innovative growth strategies.
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Coordinate with appropriate ABC staff and plan for strategic daily/weekly content release across all departments and including fiscal sponsorship related content.
• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Evaluate important metrics that affect our website traffic, service quotas, and target audience.
• Providing strategic consulting to ABC program leaders and teams on ways to improve impact storytelling and advance the organization's growth strategy. 

Community Engagement: 25%

• Support online engagement by monitoring and responding to comments and messages and consistently engaging with followers on all social media accounts. This will include engaging with relevant social media accounts, brands, and campaigns that align with existing ABC initiatives.
• Assist in the development of influencer marketing strategy and build relationships with diverse influencers and allies.
• Maintain the ABC mailing list and CRM. 
• Accumulate departmental and fiscal sponsorship organizational updates for newsletters and campaigns. 

Metrics and Evaluation: 10%

• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Monitor metrics across socials platforms; make recommendations for optimization where appropriate
• Preparing accurate reports on our marketing campaign’s overall performance.

Knowledge, Skills and Abilities:

• Must believe in our mission and vision.
• Must have experience working with LGTBQIA+, BIPOC, or neurodiverse experienced communities and issues.
• Design experience required (experience with Canva preferred). 
• Video editing experience required. 
• In-depth knowledge of various social media platforms, best practices, and website analytics.
• Experience writing marketing materials and for social media channels.
• Knowledge of popular culture and the entertainment industry’s presence and habits on social media (preferred but not required).
• Knowledge of Adobe Illustrator, Photoshop, and Adobe Premiere for graphics and video creation a plus.
• Must have excellent multitasking, organizational, and time-management skills, with the ability to prioritize and meet deadlines.
• Must be a team-player, able to build and maintain collaborative relationships and contribute to a positive organizational culture.
• Must demonstrate professional maturity, discretion and good judgment.
• Must have strong verbal, written, and interpersonal communication skills.
• Must be proficient in G-Suite.
• Experience using Asana, Monday.com, Trello, or another project management application preferred.
• Previous work experience in a non- profit setting a plus.
• Previous experience in fundraising a plus.

Not necessary: We don’t believe you need a degree to be fabulous. It’s classist and we’re over it.

To Learn More: Visit our website at www.artsbusinesscollaborative.org!