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DIRECTOR OF COMMUNICATIONS

Posted by
The Petey Greene Program
|
Princeton, NJ
New
|
Published 19 days ago

BACKGROUND ON THE PETEY GREENE PROGRAM

Founded in 2008, the Petey Greene Program (PGP) supports the academic goals of incarcerated and formerly incarcerated people through high-quality volunteer tutoring programs, while educating volunteers on the injustice manifest in our carceral system. PGP operates the largest multi-state volunteer tutoring program in jails and prisons, recruiting 1,000 volunteers annually through partnerships with 30 universities, tutoring over 2,000 justice-impacted people in 50 correctional facilities and reentry programs, across seven northeastern states. PGP is headquartered in Princeton, New Jersey, and the majority of its 20 employees work remotely. PGP is one of few organizations focused on education at the pre-collegiate level, despite the preponderance of need. 

In July 2020, PGP adopted a new strategic plan, which articulates a shift from only supplementing existing prison education programs, to implementing and advocating for high-quality pre-collegiate education for incarcerated and formerly incarcerated people. To that end, PGP has prioritized several anchor projects for the next two years: 

  • Standardizing volunteer recruitment, training and management across 30 university campuses to ensure the quality and consistency of the volunteer tutoring experience 
  • Expanding justice-oriented volunteer leadership development, elevating and supporting Black volunteers on HBCU and PWI campuses 
  • Implementing demonstration model blended learning programs in prisons, to prove the value of integrating in-person tutoring and teaching with access to online education—not replacing teaching with technology 
  • Preparing justice-impacted people for post-secondary success through the development and implementation of college readiness programming

THE OPPORTUNITY 

The Director of Communications will play a vital role in promoting these projects, and repositioning PGP as an organization pursuing systemic change, with a clear and compelling strategy for realizing its ambitious vision: a world in which all incarcerated people have access to high-quality academic programs; we strive to inspire our alumni—both students and tutors—to become advocates, and to take on leadership roles that reimagine the criminal legal system. 

The Director will play a vital role in establishing and promoting PGP as an important source, and disseminator of information on the need and opportunity to expand high-quality pre-collegiate education for justice-impacted people. They will also elevate PGP as an expert on experiential social justice education for college student volunteers.  

The Director of Communications is a new position for the organization, reporting to the Executive Director, and collaborating extensively with national and regional staff. While the Director of Communications will have no direct reports, the organization has staff dedicating part-time hours to graphic design and social media support. Above all, PGP is looking for an excellent, versatile writer, capable of producing both marketing collateral and journalistic communication. 

RESPONSIBILITIES 

In collaboration with the Executive Director and other senior staff, the Director of Communications will develop, implement, and evaluate an annual communications plan with quarterly deliverables, in alignment with PGP’s strategic plan, which includes the following discrete projects and ongoing responsibilities: 

MARKETING 

  • Develop marketing collateral for key constituencies, promoting the organization and partnership opportunities to diverse partner audiences, including departments of correction; reentry agencies; universities; and volunteers. 
  • Create newsletters, brochures, website copy, and press kits in collaboration with PGP’s in-house design support and PGP staff to elicit content. 
  • Enhance current and former volunteer and student engagement with PGP, elevating the voices of volunteers and students by profiling and promoting their experiences during and after tutoring 
  • Copy edit external communications, and ensure brand consistency

PRESSWORK 

  • Secure local and national press coverage of PGP projects
  • Write and place opinion pieces
  • Secure opportunities for PGP comment on prison education issues, as well as experiential social justice education 
  • Prepare volunteers, staff, and alumni as spokespeople, shaping communications, and providing media training

SOCIAL MEDIA

  • Collaborate with relevant staff to improve PGP’s social media presence, clarifying objectives and engaging target audiences
  • Collaborate with regional teams to create guidelines and establish a system for the operation of campus-based social media accounts, as well as audit and address already existing accounts, to ensure consistency across PGP’s social media

QUALIFICATIONS 

  • Expertise in writing on criminal justice or other social justice issues 
  • Expertise developing marketing materials, preferably for a nonprofit organization 
  • Commitment to the mission and vision of the Petey Greene Program
  • Proven track record of securing earned media 
  • Highly organized, with project management expertise
  • Knowledge of social media trends and strategies 
  • Ability to navigate, in communications, the inherent tension of working to change a system while working within it

Salary is commensurate with experience. Princeton location preferred, but remote employment considered within PGP’s northeast footprint. Interested applicants should send a resume and cover letter, as well as writing samples—including one marketing piece and one opinion piece or article on a social justice issue—to pgpjobs@peteygreene.org

The Petey Greene Program is an Equal Opportunity Employer. People of color, LGBTQ people, women, formerly incarcerated people, and system-impacted people with personal or family history of incarceration, are strongly encouraged to apply.


BACKGROUND ON THE PETEY GREENE PROGRAM

Founded in 2008, the Petey Greene Program (PGP) supports the academic goals of incarcerated and formerly incarcerated people through high-quality volunteer tutoring programs, while educating…

Details at a Glance

  • Time Commitment
    Full Time Schedule
  • Start Date
    September 7, 2021
  • Application Deadline
    August 14, 2021
  • Education
    4-Year Degree Required
  • Professional Level
    Professional

Salary

Salary is commensurate with experience.

Benefits

Benefits: Health, dental and vision insurance, short and long-term disability, excellent parental leave and vacation packages.

Benefits: Health, dental and vision insurance, short and long-term disability, excellent parental leave and vacation packages.

Location

Remote
Work may be performed anywhere in United States
Associated Location
22 Stockton St, Princeton, NJ 08540, USA

How to Apply

Interested applicants should send a resume and cover letter, as well as writing samples—including one marketing piece and one opinion piece or article on a social justice issue—to pgpjobs@peteygreene.org

Interested applicants should send a resume and cover letter, as well as writing samples—including one marketing piece and one opinion piece or article on a social justice issue—to…

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