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Director of Marketing and Communications

Posted by

Taproot Foundation New York


New
|
Published 14 days ago

March 1, 2021
February 26, 2021
$85,000 - $90,000Salary Range: $72,000 - $77,000 (for a candidate located in the state of Colorado)

Taproot Foundation seeks a creative, energetic Director of Marketing and Communications to lead the fast-paced Marketing and Communications (MarCom) Team. Taproot helps nonprofits and social change organizations solve critical challenges in their communities by connecting them with marketing, HR, finance, tech, and strategy professionals who volunteer their expertise pro bono. The Director of Marketing and Communications role will guide this mission through a broad range of efforts—from brand building to campaign development including social media to SEO to data analysis—that drive awareness of Taproot and nonprofit engagement in our programs across multiple audience/segments. They are responsible for executing marketing and communication strategies and materials that ensure communication about Taproot’s programs, services, and events to align with the organization’s strategic priorities and mission. 

THE IDEAL DIRECTOR OF MARCOM 

You are a self-starter with a can-do attitude. When it comes to managing and implementing projects, you are thorough, detail-oriented, organized, and deadline-driven. You are a problem solver who loves tackling any puzzle you are given. And if you do not know the answer, you do not wait for someone to tell you. Curiosity is your fuel, so you dig in to figure it out. You are creative, design-savvy, and have your finger on the pulse of the latest trends. You thrive on collaboration but can easily knock out projects on your own with little oversight. More than anything, you are mission driven, and you bring your passion to work every day.

This position reports to our Chief Impact Officer.

Responsibilities include:

• Build the Taproot Brand to be relevant in our dynamic environment and be relevant to our audience segments to drive engagement around Taproot and our mission

• Develop and execute innovative marketing strategies to grow awareness and perception of and engagement with Taproot across multiple channels

• Guide marketing campaign planning process from insight, brief, concept to creative execution and outcomes/KPI’s

• Serve as key liaison with external marketing and advertising partners, both paid and pro bono, leading campaign development from concept and strategy through to execution

• Set campaign KPIs, track performance, and lead post mortem analysis

• Develop and execute a comprehensive communication plan for both our internal team and external audiences including media, partners, teams and other segments 

• Create and manage consistent marketing materials for Taproot Foundation to use with key audiences (funders, nonprofits, professionals, and companies)

• In partnership with the Chief Impact Officer develop and execute on cross-promotional efforts with sector partners

• Develop messaging and communications plan for national Taproot events and engagements, such as the Pro Bono Summit, Pro Bono Week, 9/11 Day of Service and other national engagements as needed

• Create and implement marketing efforts to drive nonprofits and professionals to Taproot’s online marketplace for pro bono service, Taproot Plus. Manage KPI’s in partnership with Taproot Plus team

• In partnership with the Strategic Partnerships and Advisory Service teams support the thought leadership resources and materials that advance the sector including the identification of media and speaking opportunities that showcase the work and Taproot’s leadership

• Manage press inquiries and identify opportunities for press outreach

• Create and manage content for taprootfoundation.org including Taproot’s homepage and Taproot’s blog. Leverage innovative new approaches to content development/social media to ensure Taproot is seen as a leader in the pro bono category.

• Develop and execute on a social media strategy to advance Taproot’s mission and the pro bono ethic. (Current channels: LinkedIn, Facebook, Twitter)

• Create and distribute quarterly newsletters to Taproot stakeholders. Maintain database of contacts, track outcomes and proactively optimize as needed

• Lead a high performing Marcom team with passion, strong communication and leadership. Develop annual objectives for each Marcom member and assess their performance on a regular basis.

• Train, mentor, and onboard new and existing department staff

Qualifications include: 

• A bachelor’s degree, preferably with a concentration in marketing or advertising.

• A minimum of seven to ten years of experience in brand marketing, partnership management, creative/content, consumer insights, and/or innovation.

• Commitment to the mission of social change through pro bono service

• Knowledge and familiarity with a range of social and economic justice issues and comfort level promoting its ideals.

• Strong knowledge of creative and content production workflows for cross-functional projects, including digital, social media, print and events.

• Collaborative, communicative, and organized team player, able to balance long-term strategic projects with daily rapid response requirements.

• Strong written and verbal skills, as well as the ability to make complex policy proposals and concepts accessible and compelling to a variety of audiences.

• Ability to think strategically and make innovative recommendations that drive LDF’s goals.

• Possess a positive attitude toward teamwork and be an advocate for collaboration.

• Strong managerial experience, including experience developing and mentoring a team. 

• Flexible schedule, including ability to work some evenings and weekends, if needed.

• Intermediate level proficiency with MS Office applications. 

• Position type: Full-time, exempt

• Salary Range: Up to $90,000 ( for a candidate located in the state of Colorado only, $72,000 - $77,000),

• Location: San Francisco, Los Angeles, New York or Remote

While this is intended to be an accurate reflection of the current job, management reserves the right to revise the job or to require that other or different tasks be performed as assigned. 



Taproot Foundation seeks a creative, energetic Director of Marketing and Communications to lead the fast-paced Marketing and Communications (MarCom) Team. Taproot helps nonprofits and social change organizations solve critical…

Details at a glance

  • Full Time Schedule
  • 4-Year Degree Required
  • Managerial

Benefits

We offer a full benefit package including Medical, dental, Vision, Life Insurance, generous days off and the opportunity to enroll in a 403(b).

We offer a full benefit package including Medical, dental, Vision, Life Insurance, generous days off and the opportunity to enroll in a 403(b).

Location

Remote
Work may be performed anywhere in United States

How to Apply

Applicants must apply via the Taproot website.

Applicants must apply via the Taproot website.

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