Social Media Manager, Action Fund

Posted by
Published 26 days ago

The Natural Resources Defense Council (NRDC) is a non-profit environmental advocacy organization. We use law, science, and the support of 3.1 million members and online activists to protect the planet's wildlife and wild places and to ensure the rights of all people to clean air, clean water, and healthy communities. NRDC was founded in 1970 and our staff helped write some of America's bedrock environmental laws, including the Clean Water Act, and many of the implementing regulations. Today, our staff of more than 700 lawyers, scientists, economists, policy advocates, communications experts, and others work across the United States and internationally from our offices in New York; Washington, D.C.; Chicago; Santa Monica; San Francisco; Bozeman, Montana; and Beijing.

Position Summary:

NRDC is seeking a Social Media Manager, Action Fund to work with the Content team in the Communications department in our New York City office. This role is for a communications expert with experience in political social media advocacy and content creation to oversee the NRDC Action Fund (501c4) Facebook, Instagram, and Twitter accounts. The Social Media Manager, Action Fund will ensure that these channel strategies ladder up to NRDC’s larger social media and Communications strategy objectives while delivering on distinct regional and federal political advocacy goals. This position will report into NRDC’s Senior Director of Content and work collaboratively with NRDC’s team of social media experts.


  • Oversees and maintains social posting schedule for NRDC Action Fund Facebook, Instagram, and Twitter feeds
  • Works collaboratively with NRDC’s social media managers across regional and federal campaigns to identify moments of engagement for social audiences
  • Develops and schedules narratives and content for NRDC Action Fund’s key advocacy campaigns
  • Works with NRDC Action Fund communications staff to develop press release, blog, and other materials into concise and compelling social content in collaboration with NRDC’s content team
  • Identifies high-impact opportunities to increase the visibility of NRDC Action Fund’s work and position NRDC Action Fund as a thought leader 
  • Follows social media messaging guidance from NRDC’s senior social media manager to create posts in moments of breaking news and crisis
  • Provides occasional off-hour coverage for key political moments and events 
  • Ensures that NRDC Action Fund social narratives and tactics are aligned with Action Fund positions and strategies and key channel audiences and goals
  • Regularly works with Communications department colleagues who monitor audience data and performance analytics to determine success of social media campaigns in reaching and engaging key audiences for each platform
  • Monitors social media trends and emerging practices to evaluate and recommend new tactics and platforms
  • Directs the work of external vendors 
  • Works with digital advocacy and campaign organizers to develop and run paid ads campaigns for maximum impact


  • At least 3-5 years’ experience creating social media content for a brand or political campaign
  • Ability to juggle multiple projects and priorities at once
  • Ability to distill complex legal and policy text and translate it into simple and compelling messaging
  • Deep knowledge of and passion for political organizing as well as environmental and public health issues
  • Strong communication skills
  • A collaborative, creative spirit
  • Demonstrated awareness and sensitivity to the needs and concerns of individuals from diverse cultures, backgrounds, and orientations
  • Contributes to the creation of a diverse, equitable, and inclusive work culture that encourages and celebrates differences
  • Commitment to NRDC’s values and mission.


NRDC is committed to advancing diversity, equity, and inclusion, both in our work and in our workplace. We believe that celebrating and actively welcoming a diversity of voices and perspectives is essential to solving the planet's most pressing environmental problems, and we encourage applications from candidates whose identities have been historically under-represented in the environmental movement. We are an equal opportunity employer and do not discriminate in hiring or employment on the basis of race, color, religion, gender, gender identity or expression, marital status, sexual orientation, national origin, citizenship, age, disability, veteran status, or any other characteristic protected by federal, state, or local law. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

We offer competitive salaries, excellent benefits, and a supportive working environment. Salary is based on a nonprofit scale and commensurate with skills and experience. Job grade for this role is Solves 2 with a salary ranging from a minimum of $65,000 to a midpoint of $72,500. Internal equity considerations and the average salary of the peer range will be reviewed before making a final offer.

To apply, please visit and upload your resume and cover letter through our online portal. We would like you to upload any additional papers or project work that you think would showcase your abilities. Due to the high volume of resumes, only qualified candidates will be contacted. Please no phone calls, emails, faxes or in-person resume drop-offs. Please reference where you saw this posting. NRDC is an Equal Opportunity Employer.

If you are having technical difficulty while applying, or if you are a person with a disability and you need assistance applying online, please reach out to iCIMS Customer Care by dialing 1-800-889-4422.

For further information about NRDC, please visit

The Natural Resources Defense Council (NRDC) is a non-profit environmental advocacy organization. We use law, science, and the support of 3.1 million members and online activists to protect the planet's wildlife and wild places and to ensure…

Details at a Glance

  • Time Commitment
    Full Time Schedule


$65,000 - $80,000


Temporarily Remote
Work must be performed in or near New York, NY
Associated Location
New York, NY, USA

How to Apply

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