Public Relations Manager

Job Type

Full Time


Details: Salary is commensurate with experience and abilities.




900 Pennsylvania Ave SE
United States


Organization Summary:

The Animal Welfare Institute (AWI) is a nonprofit organization founded in 1951 whose mission is to alleviate the suffering caused to animals by people. With headquarters in the Eastern Market district of Washington, DC, AWI employs approximately 25 staff and consultants, with most located at its headquarters and others operating from locations around the country. AWI is program oriented—90 percent of our budget goes to support our programs to protect farm animals, animals in research, companion animals, and terrestrial and marine wildlife via educational programs, strategically crafted campaigns, political advocacy, litigation, and engagement with industry, policymakers, scientists, other NGOs, and the public.


Position Summary:

The role of the Public Relations Manager is to manage external communications in a way that educates and informs the public about AWI’s important accomplishments and presents AWI in a positive light. AWI is lean – you will be a team of one, but will be backed up by some of the most talented scientists, editors, graphic designers, and lawyers you will ever meet.



  • Plan and implement public relations campaigns designed to create and maintain a favorable public image for the organization.
  • Develop specific media relations strategies, seeking high-quality coverage in print, broadcast and online media.
  • Monitor AWI and general animal advocacy media coverage and trends. Disseminate daily summaries of news on companion animals, wildlife, marine, farm, and lab animals, and animals in performance/entertainment. Alert relevant staff members when AWI is mentioned or featured in the media.
  • Utilize existing media relationships and cultivate new contacts; maintain a database of contacts and media outlets for each major organizational campaign.
  • Pitch story and op-ed ideas to reporters and editorial staffs; work with AWI editor and program staff on submissions of letters-to-the-editor.
  • Assist with planning and implementation of press briefings and conferences, or other public presentations, as directed.
  • Monitor for journalists seeking experts to interview for upcoming stories. Coordinate media interview opportunities with journalists on behalf of staff.
  • Work with AWI editor and program staff to create and edit content for press releases, sometimes in conjunction with other advocacy organizations.
  • Collaborate with AWI Website and Communications Coordinator to post and distribute press releases, to draft social media, and on all other aspects of AWI’s public image.
  • Field and craft answers for internal approval to incoming questions from the general public, including students and AWI donors, about various animal welfare topics.



  • Bachelor’s degree in Marketing, Advertising, Communications, Public Relations, Journalism, or a related discipline.


Skills and Experience:

  • Minimum of three years of experience in a public or media relations environment.
  • In depth knowledge of media monitoring tools and news delivery services.
  • Exceptional verbal and written communication skills.
  • Excellent interpersonal skills with ability to develop and maintain a large number of contacts within the print, broadcast, and web-based media.
  • Existing relationships with national and international media outlets and individual reporters desirable.
  • Experience in acting as an organizational spokesperson; comfortable and skilled in both broadcast and print media interviews.
  • Self-motivated to complete tasks with little supervision, but can also work well with the entire AWI staff in its Washington, DC, office, as well as in satellite offices across the United States.
  • Strong organizational and time management skills and ability to prioritize projects and tasks.
  • Demonstrated interest in animal welfare. Knowledge of animal welfare issues a plus but not required.
  • Grace under pressure and strict time limits.
  • Quick and enthusiastic learner.
  • Ability to multitask and manage short and long-term deadlines.
  • Proficient in Microsoft Office Suite.
  • Willingness to be available at odd hours to field media inquiries.


Job Location:

Washington, DC


Benefits include employer-paid medical, prescription, and dental insurance, 401(k) with employer match, paid leave, on-site parking, and IRS commuter benefit program.

Professional Level

None specified

Minimum Education Required

4-year degree

How To Apply

Please send a cover letter, resume, brief writing sample (press release, op-ed, or news article preferred) and a list of media placement samples to with the subject “PR Manager.” The position is available immediately. No telephone calls, please. Due to the anticipated volume of applications, only those applicants moving to the interview phase of the process will be notified.