Director, Digital Marketing Analysis (NAT3032)

Job Type

Full Time




United States


The National Multiple Sclerosis Society mobilizes people and resources to drive research for a cure and to address the challenges of everyone affected by MS. To fulfill this mission, the Society funds cutting-edge research, drives change through advocacy, facilitates professional education, collaborates with MS organizations around the world, and provides programs and services designed to help people with MS and their families move their lives forward. We partner with volunteers to accomplish our work. Staff members engage volunteers through effective and timely communications, facilitating meaningful opportunities, and continually seeking and providing feedback for reciprocal growth and learning.

Job Summary

FLEXIBLE - Society Office Based

·        Lead work across teams and functions to establish a marketing analytics practice to drive performance & effectiveness of integrated marketing plans across all Society strategies.

·        Lead the identification of Key Performance Indicators for campaigns and development of marketing reports and dashboards, collaborating with marketing and development leadership across Bike MS, Walk MS, Challenge Walk MS, DIY, Endurance, Services, and Advocacy.

·        Collaborate with other departments, agencies and analytics professionals to ensure common approaches to Society analytics standards and practices and integration of business insights, customer intelligence across the organization.


Develop Marketing Analytics Practice

·        Lead work across teams and functions to establish a marketing analytics practice to drive performance & effectiveness of integrated marketing plans across all Society strategies.

·        Assess current marketing analytics maturity (in light of, and integrated across revenue data and reporting) to establish a roadmap for the future, and build/develop new capabilities over time.

·        Outline measurement plans and key metrics for comprehensive, multi-channel campaigns tied to key organizational strategies and outcomes

·        Identify trends in the data and build narratives that leadership can use to modify or generate new business proposals, product features, or marketing campaigns

·        Lead the development of reporting standards, dashboards, and review practices, in collaboration with reporting/data analysis expertise in other Society roles

·        Identify the need for and help to select external tools, applications, models, and/or service providers for improved analytics and optimization to drive results


Drive Insights and Analysis

·        Lead efforts with marketing and other functional leads to evaluate and analyze campaign effectiveness and deepen understanding of how our digital marketing, traditional marketing, and person-to-person outreach interact to drive overall outcomes

·        Provide strategic insights and analysis to power data-driven decision-making to inform budgeting, forecasting, and marketing mix that shape the overall performance of Society goals

·        Shape testing strategies to optimize performance throughout the marketing funnel, from top of funnel awareness through acquisition, retention, and loyalty.

·        Collaborate with digital experience team on behavioral insights and conversion analysis to move toward a predictive and prescriptive approach

·        Use quantitative and qualitative methods to identity the "tipping-point" behaviors that best predict engaged, activated, and loyal membership. Enhance ability to measure and/or understand those behaviors as needed.

·        Provide audience segmentation and performance insights

·        Directly manage development and improvement of constituent survey development and insights for events, and collaborate with others on survey best practices.


Data Management and Integrity

·        Work with Society teams (CRM, IT, marketing, development, strategic finance) to manage data collection and analysis processes.

·        Recommend and document practices in maintaining analytic data integrity

·        Ensure optimal tracking across systems and touchpoints, including source codes, segments, data attributes

·        Act as primary owner/administrator of Google Analytics, Google Tag Manager, and other analytics accounts as identified.



Minimum Education:

·        Bachelor of Arts or Science

·        Bachelor's degree with strong academic performance in a quantitative field (Statistics, Mathematics, Economics, or Marketing/Advertising with quantitative focus). Master's degree preferred.


Minimum Experience:

·        8-10 years of experience in a marketing analyst or similar role (business to consumer, direct marketing or database marketing firm /agency preferred).

·        4 or more years of experience leading a marketing analytics program/team.

·        Proven ability to extract strategic insights to impact business performance.

·        Must be experienced in analyzing, and mining insights from online sources, including paid search, email, SMS, advertising, direct mail, social media, and CRM.

·        Extensive attention to detail

·        Excellent quantitative and analytic skills

·        Hypothesis formation and testing methodologies

·        High proficiency in Excel and other Microsoft Office products (Word, PowerPoint)

·        Excellent communication skills with ability to write and present highly complex materials to a wider and less-technical audience

·        Strong work ethic and passion for working with data




·        Extensive experience with digital analytics platforms (Google Analytics, Salesforce Marketing Cloud, Luminate Online)

·        Proficiency with Google tag manager and source code development and tracking

·        Advanced ability to blend complex data utilizing SQL, R Programming, Alteryx, Tableau, and/or Google Data Studio

·        Experience/knowledge of customer research methods such as survey design, development and analysis

·        Widely used ad servers and advertising technology platforms (e.g., Google AdWords and DoubleClick, major demand-side platforms and data management platforms)

·        Offline source measurement (direct mail, traditional advertising) a plus.

·        Commitment to the mission, vision, cultural values, and expectations of the National MS Society

·        (IF APPLICABLE) This position will be required to drive/travel on Society business. Candidate must possess a valid driver's license, proof of insurance and reliable transportation. The Society does run motor vehicle checks for all positions which require driving and the applicant must meet the Society guidelines.

·        (IF APPLICABLE) Availability to work occasional nights and weekends to support events, committee meetings, etc


The National Multiple Sclerosis Society provides a highly competitive, comprehensive benefit package to employees. These benefits include a considerable Paid Time Off Plan; Paid Holidays; 401k Retirement Savings Plan with Society match; Educational Reimbursement Plan; Professional Development Assistance; Commuter Benefit Plan; Comprehensive Health & Welfare benefits including Medical, Dental, Vision, Flex Spending Accounts, Life Insurance, Disability Coverage, Life Assistance Plan as well as additional voluntary benefit offerings.

How to Apply

Please submit your resume and/or cover letter by applying directly to the job posting located on our company website: 

National MS Society

Professional Level


Minimum Education Required

4-year degree

How To Apply

Please submit your resume and/or cover letter by applying directly to the job posting located on our company website: 

National MS Society