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Deputy Director, Parent Foundations

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Long Island City, NY
Published 21 days ago

About NYC Kids RISE and the Save for College Program

NYC Kids RISE manages the Save for College Program in partnership with the NYC Department of Education and the City of New York. Through the Program, every kindergartener enrolled in a participating NYC public elementary school (including participating charter schools), automatically receives an NYC Scholarship Account invested in the NY 529 Direct Plan with an initial $100 allocation and up to $200 in early rewards. Their families can open and connect a college and career savings account that they own for the benefit of their child, and communities can contribute to groups of these NYC Scholarship Accounts as both a targeted and universal platform for community-driven asset-building in every neighborhood. This approach draws from a variety of best practices and disciplines across the fields of asset building, child savings accounts, financial empowerment, education, community wealth building, urban poverty, neighborhood effects and social capital research, collective impact, and more. 

NYC Kids RISE is in the fifth year of operations in the geographic area of School District 30 in Queens - one of the most diverse school districts in the country - where more than 13,000 students (~95% of all rising First, Second, Third, and Fourth Graders) have a NYC Scholarship Account with over $7M accumulated to date. Based on the success of the pilot, the Program is in the process of expanding citywide this school year, and this Spring nearly 70,000 new kindergarten students will be enrolled in the Program.  

You can read more about NYC Kids RISE and the Save for College Program and listen to stories from partners who helped build the platform during the pilot phase. Also check out articles in the New York Times, Fast Company, the Wall Street Journal and the NYCHA Journal. Read more about NYC Kids RISE theory of change here in a report by the Urban Institute. 

Learn more about NYC Kids RISE and the Save for College Program at 


The Role of Parent Foundations at NYC Kids RISE

Parents/guardians play an integral role in building financial assets and supporting college- and career-going expectations--both for their own children and across their schools, neighborhoods, and other communities to which they belong. Parents/guardians’ first steps toward these goals, once their child has been automatically enrolled in the program (the “3 Building Blocks), are:

  1. Activating and Viewing their child’s NYC Scholarship Account 
  2. Opening and connecting their own college savings account; and
  3. Depositing at least $5 into their connected college savings account.

These foundational steps ensure that every family has both an NYC Scholarship Account to which NYC Kids RISE and community members can contribute and a family-owned college savings account to which friends and family can contribute. Additionally, NYC Kids RISE seeks to support parents/guardians to save in the ways that make sense for them and in line with their overall financial health. The Parent Foundations team provides direct support to participating parent/guardians to 1) understand the program and its benefits for their children, 2) take foundational steps by educating them about their savings account options and offering navigational assistance for account opening and first deposits and 3) providing information and connections to resources to support families to save regularly.


Deputy Director, Parent Foundations

The Deputy Director of Parent Foundations will build out and oversee NYC Kids RISE’s citywide direct parent assistance strategy using a variety of tools to work directly with parents to support completion of the foundational steps. Through this approach, the Deputy Director will work to achieve key goals including: 1) families understand the program and see it as a tool for their child's future; 2) families complete the 3 Building Blocks and know their have their scholarship and savings accounts; 3) families have the tools they need to save in line with their financial health.


Key responsibilities will include but will not be limited to:

  • Design, plan and implement a series of direct outreach strategies for the Parent Foundations team to engage participating families citywide to support them to take foundational steps and start saving in the ways that make sense for them. This includes but is not limited to:
  • Running neighborhood based clinics
  • Running centralized workshop series
  • Offering 1:1 support to parents/guardians
  • Attending and participating in relevant school-based and community events, meetings and forums as a way to deepen engagement with participating parents, the community and increase visibility for the program.
  • Supporting the execution of community scholarships and using them as a way to make connections with taking the foundational steps.
  • Assist in building and supervising a team of up to 5 staff including up to 4 Community Engagement Associates and 1 Community Engagement Manager to support the planning and implementation of these and other strategies.
  • Cultivate and manage relationships with neighborhood stakeholders such as community based organizations, civic associations, faith and political leaders in order to execute on these strategies.
  • Partner with NYCKR leadership to engage the Office of Financial Empowerment and integrate the Save for College Program and direct parent assistance with foundational steps into the Financial Empowerment Center System.
  • Determine ways to integrate financial capability tools into the delivery of direct assistance to parents so as to best equip them to save in the overall context of their financial health.
  • Manage the NYC Kids RISE hotline, partnership with P311, 311 and potential third party hotline vendors.
  • Work with the communications team to coordinate the email, text messaging and social media strategy for direct outreach to participating parents related to the foundational steps.
  • Support the procurement, training and management of Financial Empowerment Providers deployed in different neighborhoods to support participating families with the foundational steps.
  • Along with all NYC Kids RISE employees, maintaining, and supporting other staff and volunteers to maintain, strict adherence to NYC Kids RISE data security and privacy policies; remaining vigilant on the ways in which NYC Kids RISE can continue to protect Confidential Information (including Student and Family Data); identify vulnerabilities, and proactively problem solve to improve controls and practices; an
  • Along with all NYC Kids RISE employees, participating and sharing in the organization’s work to advance racial equity and anti-oppression in the organization’s and program’s operations and practices; proactively identify opportunities to advance the development of an anti-racist organization; share and solicit ongoing feedback and conversations to advance this work.


Due to COVID-19, the application process for this role will be conducted virtually. The entire team is currently working remotely and depending on the timing of this hire, the Deputy Director of Parent Foundations may begin this position remotely as well. The office is otherwise based in Long Island City (Queens, NY), and the entire team is expected to return to the office in a hybrid model once health conditions allow.

To apply, submit a cover letter and resume and list the name of the position, “Deputy Director, Parent Foundations." The salary for this position begins at $110,000.

NYC Kids Rise is an Equal Opportunity Employer. We do not discriminate in employment on the basis of basis of gender, religion, race, creed, color, national origin, citizenship status, age, disability, marital status, caregiver status, sexual orientation, gender identity or expression, military status, unemployed status, or any other characteristic protected by law.

About NYC Kids RISE and the Save for College Program

NYC Kids RISE manages the Save for College Program in partnership with the NYC Department of Education and the City of New York. Through the Program, every kindergartener enrolled in a…

Details at a Glance

  • Time Commitment
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    Full Time Schedule


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Temporarily Remote
Work must be performed in or near Long Island City, NY
Associated Location
28-07 Jackson Ave, Long Island City, NY 11101, USA

How to Apply

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