Details: The base salary for the job grade of this position is $87,500.00. Any offer of employment will take into account the particular candidate’s skills and experience.
131 West 33rd Street
Title: Membership Director
Supervisor: Managing Director of Development
Location: New York, NY
Last Day to Apply: Applications will be reviewed immediately and will be accepted until the position is filled
The Drug Policy Alliance is the leading organization in the U.S. promoting alternatives to the war on drugs. We envision a just society in which the use and regulation of drugs are grounded in science, compassion, health, and human rights; in which people are no longer punished for what they put into their own bodies but only for crimes against others; and in which the fears, prejudices, and punitive prohibitions of today are no more. Our mission is to advance those policies and attitudes that best reduce the harms of both drug misuse and drug prohibition, and to promote the sovereignty of individuals over their minds and bodies.
The Membership Director will join our passionate, diverse, and creative team at a critical time for the drug policy reform movement in the United States. U.S. leaders are now doubling down on the war on drugs, using it as a tool to stoke fear in society and rally their base, and as an excuse to lock up or deport people of color and immigrants. Tens of thousands of people are dying from opioid overdoses, with little meaningful response by the federal government. At the same time, we are seeing state and local governments taking action, increasingly legalizing marijuana, passing Good Samaritan laws, and even exploring safe consumption sites. Public opinion, too, is increasingly in our favor, with ever larger numbers of people supporting alternatives to current policies of prohibition and criminalization. In this context, DPA’s expertise on drug policy, rigorous analysis, and strong, principled voice stand to make an enormous difference in shaping public opinion and policy, and ultimately making a concrete difference to the lives of millions in the U.S. and beyond.
Over the last 15 years, DPA has expanded from its New York headquarters to a total of eight offices, 80 plus staff, an annual operating budget of approximately $17 million, 25,000 dues-paying members and more than 300,000 online subscribers. It has a solid track record of success at the local, state, and federal levels and consistent visibility in prominent media and policy circles. For more information, please visit our website at www.drugpolicy.org.
The Membership Director is responsible for the planning and execution of all direct-marketing fundraising for the organization. DPA’s membership program consists of over 20,000 people that give upwards of $1,000,000 a year to support drug policy reform through digital and direct-mail channels.
This position reports to the Managing Director of Development and works closely with the Managing Director of Communications. The Membership Director directly supervises a Membership Marketing Associate.
The Membership Director will be responsible for the following:
- Leading the creation of compelling fundraising content, including direct mail appeals, emails, donation pages, social media promotions, and other collateral as needed
- Managing multiple vendor relationships and working collaboratively with DPA’s fundraising consultants to execute all direct marketing campaigns
- Developing, implementing, and regularly updating a small gifts fundraising plan, which includes the budget, outcomes, and short- and long-term calendars of activities
- Tracking, maintaining, and reporting on income and expense projections
- Collaborating with the Director of IT and the Development Operations Manager to manage small gifts data in Salesforce
- Working closely with the Managing Director, Policy and Managing Director, Communications to create mission-driven fundraising content
- Conducting effective audience segmentation, email and web page testing, search engine marketing campaigns, and analyzing and implementing results
- Tracking emerging market trends and best practices, including new technologies and innovative donor acquisition and engagement strategies
- Supervising the Membership Marketing Associate, and fostering their professional growth
The ideal candidate would have the following skills and qualifications:
- Minimum of five years’ experience in nonprofit/political fundraising or marketing
- A strong passion for DPA’s mission to end the war on drugs
- Project and budget management experience
- Supervisory skills and ability to delegate
- Confidence and ability to manage up
- Excellent verbal, writing and interpersonal communications skills; strong attention to detail, ability to write and deliver work product under deadlines, and commitment to high quality standards
- Experience working with Salesforce and Silverpop, or other eCRM or enterprise marketing tools, including experience with a/b testing
- Background in executing direct mail campaigns a strong plus
- Familiarity with HTML, CSS, and web development best practices a plus
Terms of Employment
Preference is given to NYC candidates, however this position could be located in Oakland, CA. Some travel required.
DPA offers a competitive benefits package including health, dental, long-term disability, and life insurance; a generous 403(b) plan; and 25 days paid time off
Minimum Education Required
How To Apply
Please submit your application with resume, cover letter, and brief writing sample at: https://drugpolicy.bamboohr.com/jobs
No phone calls, please. We will only contact candidates who are under consideration.
The Drug Policy Alliance is an equal opportunity employer. We value a diverse workforce and an inclusive culture. DPA encourages applications from all qualified individuals without regard to race, color, religion, gender, ethnicity, personal appearance, political affiliation, family responsibility, sexual orientation, gender identity or expression, age, national origin, marital status, citizenship, disability, veteran status and record of arrest or conviction. We are particularly interested in hiring people who have been adversely affected by the war on drugs.