Director of Media Relations

Job Type

Full Time


Minimum: $70,000.00
Maximum: $80,000.00
Details: Salary: Commensurate with qualifications and experience.




126 C Street Northwest
District of Columbia
United States


The National Cannabis Industry Association (NCIA), a dynamic and growing trade association advancing the interests of the legal cannabis industry, seeks an experienced and highly motivated senior press and communications professional.

The Director of Media Relations will be responsible for the development and execution of integrated communications campaigns that result in greater awareness and understanding of the cannabis industry and enhance NCIA’s reputation as the authoritative source for cannabis industry information.

The ideal candidate will be familiar with the federal legislative and regulatory process and comfortable at the intersection of government, industry, and public interest.


Responsibilities include development and implementation of long-term strategic communications plan; management of all day-to-day media and outreach activities; identifying and executing visibility opportunities for NCIA and its member companies, cultivating ongoing relationships with bookers, producers, reporters, editors, bloggers, related business and trade publications, and industry analysts and experts; responding to editorial calendars and reporter requests.

Job Responsibilities:

  • Manage NCIA’s media communications plan in support of its mission, strengthening NCIA’s brand, successfully crafting and building support for messages that continue to advance NCIA as the leading industry voice.
  • Develop relationships with reporters, editorial writers, columnists and broadcast media to advance promotion of NCIA and its work focused on changing federal law.
  • Develop and execute strategic communications plans (print, broadcast, periodicals, editorial boards, PSAs, videos, web, social media, and blog outreach) relevant to advancing NCIA’s mission and brand.
  • Work closely with NCIA’s Government Relations team to lead a media strategy that supports our federal lobbying efforts.
  • Serve as a point of contact with media around cannabis industry issues; identify, cultivate and deepen relationships with journalists and media outlets in support of its goals.
  • Provide guidance to NCIA members on effective internal communications strategies and tactics. 
  • Write talking points, event briefings, and press releases.
  • Assist NCIA's Denver-based marketing team in the production of marketing plans, website content, and collateral materials.

Selection Criteria:

  • BS or BA required in communications, journalism, or a related field;
  • Minimum of 7 years experience in senior communications and outreach related to policy, government relations or other cross-cutting issues;
  • Demonstrated experience in the field of communication. Familiarity with marijuana policy or the cannabis industry a plus;
  • On-the-record media experience and management of relationships with journalists;
  • Demonstrated working relationships with Washington, DC, national, and international media;
  • Excellent editing and writing skills;
  • Experience managing public relations consultants;
  • Good organizational skills and ability to manage several projects simultaneously; 


Full health, dental, vision, and life insurance coverage. Generous vacation policy. Employer-matched 401K program.

Level of Language Proficiency

Excellent written and oral communication skills in English required. Fluency in Spanish a plus.

Professional Level

None specified

Minimum Education Required

4-year degree

How To Apply

To apply, please e-mail a resume and a one-page cover letter to Please include the words “Director of Media Relations” in the subject line of your e-mail.

In your cover letter, please specify (1) how you learned about NCIA’s job opening; (2) why you are interested in working for NCIA; (3) your stance on United States marijuana policy and the industry's role in reform and, (4) why you think you would excel in this position. Feel free to include any other information you deem relevant, but please limit your cover letter to one page.

The cover letter and resume should be sent as one PDF document with filename that includes the candidate’s first initial and last name.

Promising applicants will receive an e-mail from us requesting more information and possibly a phone interview within approximately one week of receiving the application. Do not call or contact NCIA further at this stage.

The applications deadline is April 3, 2018. Late applications and applicants that do not completely follow the process outlined above will not be considered.