1130 17th Street, NW
The senior communications position is responsible for helping to plan and implement a wide variety of media activities to gain coverage for Defenders of Wildlife and the issues on which Defenders works. The job includes strategizing and implementing media plans and coordinating events; writing news releases, factsheets and other press materials; contacting reporters and broadcast journalists; identifying spokespeople; creating video and podcasts; taking photographs at events, and other activities as assigned by the media director and/or vice president for communications.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
- Writing: Generate press releases, statements, blog entries, factsheets, op-eds, letters to the editor, editorial board memos and other press materials
- Media strategy: Work with program staff and communications team to develop and implement media plans for priority issues and campaigns
- Media relations: Establish working relationships with reporters in beat areas. Call, email and utilize social media to contact reporters to pitch Defenders-related stories; field inquiries from the media and forward reporters’ questions to pertinent program staff members
- Research: Conduct research to develop factsheets, bill summaries, talking points and other media relations and programmatic materials as needed
- Press events: Work with appropriate program staff to coordinate, execute and publicize press events, teleconferences, and other promotional activities
- Advertising: Develop copy and manage design of advertisements; work with vendors to place advertisements; draft copy and coordinate social media advertisements internally, as needed
- Audio/Visual: Coordinate with Marketing to create multimedia content such as videos and photo slideshows to support communications campaign work and Defenders of Wildlife’s brand; take photographs at events, press conferences, rallies, etc.
- General support: Aid in daily communications department work
- Perform all other work-related duties as assigned, including, but not limited to, coordinating focus groups, polling, Twitter outreach, etc.
- Education: Bachelor’s degree (B.A./B.S.) or equivalent in Journalism, English, Communication Studies, Public Policy, Broadcasting or other related discipline (including Biology of Environmental Studies
- Experience: 3-5 years of experience working with news media
- An equivalent combination of education and experience may be accepted as a satisfactory substitute for the specific education and experience listed above.
- Seasoned media professional with knowledge of natural resources and environmental issues and commitment to environmental conservation
- Strong news judgement and proven ability to pitch reporters to achieve coverage
- Ability to manage several tasks at once, use sound judgment, and follow up on prioritized assignments
- Excellent writing and verbal communications skills; working knowledge of AP style a plus
- Experience with Capitol Hill or advocacy a plus
- Work effectively with others on team assignments
- Video production, podcast, photography skills a plus
- Computer proficiency in Microsoft Word and other Windows applications
- Fluency in Spanish a plus
- While performing the duties of this job, the employee is regularly required to use a computer and communicate with others while doing so.
- General office working conditions, the noise level in the work environment is usually quiet.
Minimum Education Required