Director of Marketing

Position/Title:              Director of Marketing

Location: New York/Bay Area

Job Type: Full Time

Please apply using this link: https://bit.ly/3fNF8L2

Summary

At Black Girls Code (BGC), we are passionate about changing the face of tech and making a more inclusive world for girls of color!  We provide amazing job opportunities for growth with competitive salaries and benefits in an exciting, fast-paced, and fun workplace environment.

We have an exciting opportunity for an accomplished and growth focused leader to join our team. As a member of the senior leadership team, the Marketing Director is responsible for managing and directing the marketing team, providing guidance to our marketing department by evaluating and developing marketing strategies, planning, and coordinating marketing efforts, communicating the marketing plans to key stakeholders, and building awareness and positioning the BGC brand to support our fundraising, student participation and volunteer growth goals. The ideal candidate will have extensive marketing experience, comprehensive knowledge of branding building, competency in project and stakeholder management, and is an entrepreneurial-minded leader who is ready to take both the strategic and tactical reins to make an impact in the marketplace. 

Key Responsibilities - following is a list of top function-specific activities that will be performed, either personally or through team members.

• Develops annual marketing strategies to achieve organizational goals; Understands organization's strengths & weaknesses; Analyzes market and competition; Identifies external threats and opportunities; Adapts strategy to changing conditions.
• Holds regular meetings with cross-functional and leadership teams to present marketing & communication reports, resolve challenges, and present possible solutions.
• Identify short-term and long-term scheduling, budget, and resource needs, including the development and management of an annual marketing budget, expenditure spending, and other financial considerations.
• Ensures effective control of marketing results and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets and/ or meet key performance indicators.
• Plans and oversees advertising and promotional activities, and social media marketing strategy and content marketing to support fundraising and program/ event growth goals.
• Oversees and evaluates market research and data analytics and adjusts marketing strategy to meet changing market and competitive conditions.
• Establishes and maintains relationships with media, industry influencers and key strategic partners.
• Establishes and maintains a consistent brand image throughout all communication, program materials and events.
• Acts as the liaison between Marketing, Programs and Development Teams by ensuring timely and ongoing marketing support for program and donor initiatives.
• Displays willingness to make decisions; Exhibits sound and accurate judgment; Supports and explains reasoning for decisions; Includes appropriate people in decision-making process; Makes timely decisions.
• Understands business implications of decisions; Demonstrates knowledge of market and competition; Aligns work with strategic goals.

Supervisory Responsibilities

Manages and directs staff including recruitment, selection and development to achieve Company goals and objectives. Provides ongoing training to ensure the marketing team consistently performs above standard.

Qualifications and Education

Education: Bachelor's Degree (Marketing, Business, or Communications preferred), Master’s degree is a plus

Related Work Experience: Minimum 5+ year’s professional experience in consumer, brand, or product marketing.  Experience working in the nonprofit industry is a plus. 

Skills - To be considered for the Marketing Director opportunity, candidates should possess:

• Successful track record in senior marketing roles and experience running at least a 2+ person marketing team.
• Excellent interpersonal, written, oral communication, and decision-making skills.
• Experience with digital marketing forms, such as content marketing and social media marketing
• Proven ability to plan and manage budgets.
• Proven track record in developing annual operating plans and growing an established business.
• Demonstrable project management experience required; must be able to get things done through others.
• Ability to lead, execute, and prioritize multiple projects and requests simultaneously and strong attention to detail.
• Entrepreneurial mindset, ready to jump into a rapidly evolving start-up environment.
• Self-starter, comfortable with ambiguity and creating new paths without a template.
• Effective time management skills and the ability to multitask.
• High competence in project and stakeholder management.
• Proficiency in Google suite or Microsoft Office programs required (computer systems)

About Black Girls Code

Black Girls CODE (BGC) is devoted to showing the world that black girls can code and do so much more. BGC introduces computer programming and technology to girls from underrepresented communities in technology areas such as web design, robotics, gaming, mobile app development and more. By cultivating the next generation of coders, we hope to grow the number of women of color in technology and give underrepresented girls a chance to become the future leaders in technology and the masters of their technological worlds. We thrive on working in a collaborative, fast-paced environment. We represent a diversity of backgrounds, a wealth of experience and a lot of fun. Black Girls CODE's goal is to provide African American youth with the skills to occupy some of the 1.4 million computing job openings expected to be available in the U.S. by 2020, and to train 1 million girls by 2040.