Public Relations Specialist

Job Type

Full Time


Minimum: $45,000
Maximum: $60,000



Start Date


Application Deadline



United States


Under the guidance of the Communications Manager, the Public Relations Specialist shall enhance RedRover’s presence in various media outlets and help achieve campaign and program objectives.

The Public Relations Specialist will work closely with team members to ensure integrated communications, fundraising and marketing objectives are on track and messaging is consistent with the organization’s brand.

The Public Relations Specialist is expected to exhibit truly exceptional speaking and interpersonal communication skills and the ability to inspire others and build and maintain excellent relationships to gain local and national media attention for the organization.

The Public Relations Specialist should be a conscientious team-player, and be able to think interdependently, balance and prioritize multiple tasks in a fast-paced work environment while maintaining a positive, professional attitude.

The Public Relations Specialist is expected to maintain a highly organized work environment, strive for accuracy and precision, be able to follow and implement directives; and, at the same time, be independent, self-motivated, take responsible risks, intelligent, able to work with minimal direction or supervision; vigilant and inspired to seek and create opportunities.

The Public Relations Specialist is expected to have strong storytelling/ pitching skills, a good eye for visual art/ graphic design as well as excellent public speaking skills. Ability to speak and read Spanish preferred. Successfully fulfilling the position includes demonstrating a passion for helping animals, children and others of our community.

The Public Relations Specialist should express personal charisma and eagerness to be a compelling ambassador representing the organization’s brand.

As RedRover’s Public Relations Specialist, you are ideally:

 Known for your truly exceptional interpersonal communications and storytelling/pitching skills and ability to work well with others and build relationships

 Creative, strategic individual skilled and energized by various aspects of communications, particularly media relations, with a good eye and/or skills/experience in visual arts

 Highly organized, reliable, self-directed and able to balance multiple priorities in a fast-paced work environment while maintaining a positive attitude

 Self-motivated and inspired to seek opportunities, yet able to follow and implement directives

 Passionate about animal welfare and aligned with RedRover’s values

Specific job functions include:

 Formulate public relations and media plans and strategies, coordinate speakers bureau

 Write and distribute press releases and pitch stories to media

 Use Cision software to create media lists, monitor topics relevant to RedRover and develop and implement strategies to build relationships with journalists

 Maintain media kits, respond to media inquiries and set up interviews for staff

 Serve as Public Information Officer for the organization as needed during RedRover Responders responses and primary spokesperson when the CEO is unavailable

 Identify content marketing opportunities consistent with campaign objectives and brand image

 During natural disasters, help monitor available resources and work with team to create and distribute resource lists

 Provide input and direction on creative work, including organizational use of video and photography; work with staff to secure vendors and creative content assets; manage creative projects where needed

 Work with fundraising and outreach teams to coordinate fundraising and marketing events as needed

 Review marketing reports and utilize data to enhance strategies

 Collaborate on creating creative messaging and campaigns to go out through various channels including social media, email and direct mail, work with communications team to distribute content on social media channels

 Manage Google Adwords account. Regularly maintain ads and key words and track process and impact of website traffic with Google Analytics tools

 Manage social media accounts as directed and measure impact of website and social media outreach

 Act as brand ambassador ensuring graphic style guide requirements are met and align with campaign and organizational goals 


Medical, Dental, Vision, Simplified Employee Pension, Vacation, Sick, Companion Allowance for pets.

Level of Language Proficiency



Professional Level


Minimum Education Required

4-year degree

How To Apply

Please email cover letter, resume and three writing samples or examples of creative work to by September 1, 2018. Position will remain open until filled. Please follow these application instructions carefully as only complete submissions will be reviewed and considered.