Under the guidance of the Communications Manager, the Public Relations Specialist shall enhance RedRover’s presence in various media outlets and help achieve campaign and program objectives.
The Public Relations Specialist will work closely with team members to ensure integrated communications, fundraising and marketing objectives are on track and messaging is consistent with the organization’s brand.
The Public Relations Specialist is expected to exhibit truly exceptional speaking and interpersonal communication skills and the ability to inspire others and build and maintain excellent relationships to gain local and national media attention for the organization.
The Public Relations Specialist should be a conscientious team-player, and be able to think interdependently, balance and prioritize multiple tasks in a fast-paced work environment while maintaining a positive, professional attitude.
The Public Relations Specialist is expected to maintain a highly organized work environment, strive for accuracy and precision, be able to follow and implement directives; and, at the same time, be independent, self-motivated, take responsible risks, intelligent, able to work with minimal direction or supervision; vigilant and inspired to seek and create opportunities.
The Public Relations Specialist is expected to have strong storytelling/ pitching skills, a good eye for visual art/ graphic design as well as excellent public speaking skills. Ability to speak and read Spanish preferred. Successfully fulfilling the position includes demonstrating a passion for helping animals, children and others of our community.
The Public Relations Specialist should express personal charisma and eagerness to be a compelling ambassador representing the organization’s brand.
As RedRover’s Public Relations Specialist, you are ideally:
Known for your truly exceptional interpersonal communications and storytelling/pitching skills and ability to work well with others and build relationships
Creative, strategic individual skilled and energized by various aspects of communications, particularly media relations, with a good eye and/or skills/experience in visual arts
Highly organized, reliable, self-directed and able to balance multiple priorities in a fast-paced work environment while maintaining a positive attitude
Self-motivated and inspired to seek opportunities, yet able to follow and implement directives
Passionate about animal welfare and aligned with RedRover’s values
Specific job functions include:
Formulate public relations and media plans and strategies, coordinate speakers bureau
Write and distribute press releases and pitch stories to media
Use Cision software to create media lists, monitor topics relevant to RedRover and develop and implement strategies to build relationships with journalists
Maintain media kits, respond to media inquiries and set up interviews for staff
Serve as Public Information Officer for the organization as needed during RedRover Responders responses and primary spokesperson when the CEO is unavailable
Identify content marketing opportunities consistent with campaign objectives and brand image
During natural disasters, help monitor available resources and work with team to create and distribute resource lists
Provide input and direction on creative work, including organizational use of video and photography; work with staff to secure vendors and creative content assets; manage creative projects where needed
Work with fundraising and outreach teams to coordinate fundraising and marketing events as needed
Review marketing reports and utilize data to enhance strategies
Collaborate on creating creative messaging and campaigns to go out through various channels including social media, email and direct mail, work with communications team to distribute content on social media channels
Manage Google Adwords account. Regularly maintain ads and key words and track process and impact of website traffic with Google Analytics tools
Manage social media accounts as directed and measure impact of website and social media outreach
Act as brand ambassador ensuring graphic style guide requirements are met and align with campaign and organizational goals
Medical, Dental, Vision, Simplified Employee Pension, Vacation, Sick, Companion Allowance for pets.
Level of Language Proficiency
Minimum Education Required
How To Apply
Please email cover letter, resume and three writing samples or examples of creative work to employment@RedRover.org by September 1, 2018. Position will remain open until filled. Please follow these application instructions carefully as only complete submissions will be reviewed and considered.