LOCATION: Washington, D.C.
CLOSE: Until filled
CONTACT: Jonathan Marrero
SALARY: Commensurate with experience
UnidosUS, previously known as NCLR (National Council of La Raza), is the nation’s largest Hispanic civil rights and advocacy organization. Through its unique combination of expert research, advocacy, programs, and an Affiliate Network of nearly 300 community-based organizations across the United States and Puerto Rico, UnidosUS simultaneously challenges the social, economic, and political barriers at the national and local levels. For almost 50 years, UnidosUS has united communities and different groups seeking common ground through collaboration, and that share a desire to make our community stronger. For more information on UnidosUS, visit www.unidosus.org or follow us on Facebook and Twitter.
UnidosUS is seeking a Digital Marketing Coordinator for its Washington, DC office. This position is housed within the Marketing and Communications department and will report to the Director of Marketing. The ideal candidate will have a strong understanding of advocacy and grassroots organizing and use of digital media as a creative tool for engaging and motivating target groups to take action.
UnidosUS offers a collaborative, team-based environment that fosters a culture of ideas and encourages debate. We approach our work considering multiple perspectives and methods, understanding both the specific issues and the larger interrelated systems.
· Perform daily tasks required of the digital team, focusing mostly on email and mobile platforms, analytics, and serve as a back-up for monitoring and posting to social media.
· Draft action-oriented copy for social media, email, text message, and digital graphics.
· Aggregate stories and draft social media posts that are relevant to UnidosUS’s online audience.
· Work with UnidosUS’ various CRMs and CMSs to mock up email action alerts, text message alerts, as well as blog posts. A familiarity with HTML and CSS is required.
· Manage UnidosUS’ growing database of supporters adhering to list management best practices.
· In consultation with policy teams and Resource Development, develop campaign work plans with benchmarks and tangible goals, evaluation tools and report metrics.
· Setup and track Google Analytics tags and reporting.
· Participate in campaign strategy sessions with Digital team, and others, to brainstorm new and innovative ways to use UnidosUS digital channels to advance the organization’s goals.
· Create monthly and campaign-specific digital media reports with campaign goals and appropriate KPIs in mind.
· Monitor digital analytics.
· Bachelor’s degree with 2+ years relevant work experience required.
· Creative thinker who can conceptualize content and has a good eye for detail.
· Strong understanding of advocacy and grassroots organizing and the use of digital media as a creative tool for engaging and motivating target groups to take action.
· Significant expertise using digital communications, both email and mobile, to advance advocacy or political campaigns.
· Strong working knowledge of Google Analytics, Google Tag Manager, and Excel.
· Strong knowledge of CRM and CMS platforms, Salsa a plus.
· Strong knowledge of SMS/mobile technologies.
· Proficiency with customer management systems.
· Demonstrated news judgement.
· Familiarity with current events and social justice issues and their impact on the Latino community in the United States.
· Basic/intermediate knowledge of HTML/CSS required.
· Expertise working with Latino and immigrant communities.
· Ability to travel occasionally.
· Bilingual (English/Spanish) ability preferred.
Minimum Education Required
How To Apply
SEND COVER LETTER AND RÉSUMÉ TO:
1126 16th St., NW, Suite 600
Washington, DC 20036
Subject Line: Digital Marketing Coordinator
Attn: Jonathan Marrero
No phone calls please!
EQUAL OPPORTUNITY EMPLOYER. All qualified applicants will receive consideration without regard to race, color, national origin, marital status, religion, gender, age, disability, sexual orientation, gender identity or expression, personal appearance, family responsibilities, political affiliation, or enrollment in a college, university, technical school, or adult education.