As the national association of immigration lawyers, AILA is on the front lines of immigration law and policy. Our members practice in every area of immigration law, for example, representing children and separated parents, helping universities and businesses access the talent they need, or helping long-time residents achieve their dream of becoming a U.S. Citizen. We need a digital media presence that will help educate, inform, and inspire policymakers and the public, by amplifying knowledge gleaned from the unparalleled expertise of our members.
The Communications and Outreach Department is charged with promoting the mission of the association and expertise of the 15,000 plus member attorneys to media and the general public. The department staff works strategically to identify media opportunities and to prepare media spokespeople on key immigration issues of national interest. Staff also develops effective outreach programs, tactics, and materials for use in various media markets, assists members in reaching out to local media, and provides members with substantive and rhetorical tools for use in public presentations to multiple audiences and constituencies.
The Digital Media Specialist is responsible for planning, implementing and monitoring AILA's Social Media strategy in order to increase brand awareness, improve Marketing efforts, equip AILA members with resources and increase revenue. In addition, the Digital Media Specialist engages with online audiences through social media and builds relationships with key influencers. The Digital Media Specialist will also manage internal efforts around social media, i.e., working with internal departments to promote content and AILA members to create products that fit within AILA’s communication’s strategy.
Essential Job Duties
· Directly manage AILA’s day-to-day social media activities. This includes planning an editorial calendar and creating content to support that calendar. It also involves fielding inquires across social media platforms.
· Work across departments to develop paid digital media advertising strategies.
· Ensure integration of a social media content plan with overall AILA PR/Communications plan and marketing goals.
· Directly engage AILA members, coalition partners, and other stakeholders via social media platforms, fostering conversations and relationships. Work with Communications & Outreach team members and outside vendors.
· Play a leadership role in working with AILA departments across the entire association on their social media needs/projects.
· Develop and maintain relationships with key influencers. Keep updated/current lists of those influencers across multiple categories.
· Offer digital media training presentations to AILA members.
· Monitor, track, interpret and leverage all social media trends.
· Track and analyze paid digital advertising strategies.
· Analyze and interpret results and actively “listen" to the social media community, regularly report on analytics.
· Develop metrics reports to illustrate the success of various social media efforts.
Required Education and Experience
4-year undergraduate degree in Communications or related field.
Social Media Strategist using social media for brand awareness and impressions.
Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices.
Understanding of Search Engine Optimization and web traffic metrics.
Experience with doing audience and buyer persona research.
Good understanding of social media KPIs.
Familiarity with web design, graphic design and publishing.
Minimum Job Requirements
3-5 years of progressive experience in a PR/Communications environment. Must have proven experience managing professional social media account(s) and a strong interest in technology and its use to increase outreach and online presence.
-Thorough understanding of social media campaigns and ability to apply social media/new media solutions in a non-profit environment.
-Successful record of collaboration and planning / coordinating major projects.
-Capacity to work collaboratively across the organization to create and manage cross organizational, integrated marketing strategies.
-Strong work ethic, high energy, accurate, with great attention to detail and design.
-Solid computer skills in Microsoft Office Suite, Hootsuite, Photoshop, InDesign, WordPress.
-Outstanding writing, editing, proofreading skills.
-Excellent organization and time management skills to balance and prioritize multiple competing priorities.
-Database management proficiency.
-Ability to manage multiple priorities at once and maintain a high level of detail.
-Ability to leverage advanced skills and knowledge.
-Ability to integrate successful social media ideas into the organization.
-Ability to develop and maintain relationships with key social media audiences, i.e., bloggers, influencers, online media.
-Ability to communicate effectively, both verbally and/or in writing, including conducting presentations and trainings for AILA members.
-Ability to work both independently and as part of cross-functional teams.
-Ability to work under tight time constraints.
-Ability to work after-hours and/or weekends, as needed.
Other Requirements (e.g., language requirement, license requirement, certifications)
Bilingual (English and Spanish), a plus.
As the national association of immigration lawyers, AILA is on the front lines of immigration law and policy. Our members practice in every area of immigration law, for example, representing…
We offer a dynamic and collaborative work environment with a competitive compensation package based on your experience and qualifications. Our generous benefits include 100% of an employee’s Medical/Rx, Dental, and Vision premiums, as well as contributions towards dependents’ premiums; a 401(k) with up to 3% matching contribution upon enrollment, employer paid disability and life insurance, commuter subsidy, and on-site fitness room. In addition, we provide employees with flexible scheduling and telecommuting options and plenty of time away from the office to bolster creativity and recharge. Added perks: four-week paid parental leave and a four-week sabbatical every tenth year of service.
The American Immigration Lawyers Association is an equal opportunity employer, and is committed to treating all applicants and employees without regard to unlawful considerations of race, religious creed, color, religion, sex, gender, gender identity, gender expression, sexual orientation, national origin, ancestry, age, marital status, physical disability, mental disability, medical condition (cancer or genetic characteristics), genetic information, military and veterans status, citizenship and immigration status, or any other classification protected by applicable local, state, or federal laws. This equal employment opportunity commitment applies to all aspects of employment, including but not limited to, advertising, recruiting, hiring, job assignment, compensation, promotion, demotion, benefits, training, discipline, and termination.
We offer a dynamic and collaborative work environment with a competitive compensation package based on your experience and qualifications. Our generous…
Please provide a cover letter with your application.
Please provide a cover letter with your application.