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Communications Manager

Posted by
Snow Leopard Trust
|
Seattle, WA
New
|
Published 14 days ago

Background

Founded in 1981 in Seattle, Snow Leopard Trust (SLT) is a leader in efforts to secure the future of the snow leopard across the 12 range countries in South and Central Asia. SLT has teams in five key range countries that together contain over 75% of the world’s population of wild snow leopards. We work with governments and conservationists in all 12 countries where snow leopards are found—Afghanistan, Bhutan, China, India, Kazakhstan, Kyrgyzstan, Mongolia, Nepal, Pakistan, Tajikistan, Russia, and Uzbekistan through the Global Snow Leopard Ecosystem Protection Program (GSLEP).

SLT is a recognized leader in conservation science and engaging local communities in conservation. Snow leopards live in vast home ranges. While it is important to secure their key habitats through Protected Areas, these are simply too small to conserve populations. Snow leopard conservation efforts must focus on local communities well beyond protected area boundaries. To protect these endangered cats, we work at a larger landscape level, and collectively find ways for snow leopards to coexist peacefully with the people sharing their habitat. This is the focus of our conservation approach.

SLT supports more than 50 team members and graduate students internationally, and our Seattle Headquarters is currently home to eight staff members and provides operational, fundraising, and administrative support to our field operations. We also have another 10+ team members who work remotely and support fundraising, conservation programs, IT, communications, science, research, and other functions.

Position Overview

The primary goal of the Communications Manager is to nurture and grow an informed base of partners, donors, and supporters of SLT in order to increase public awareness about the impacts of SLT programs and partner initiatives. Ideal candidates will have experience overseeing internal and external communications while managing content from a multitude of contributors. The Communications Manager will help build strategy, creating a variety of interesting and compelling communications that speak to a wide audience, and using a variety of channels and platforms to reach different audiences, including but not limited to social media, print media, and news channels. Ideal candidates will also have current knowledge of how to track, grow, and maintain viewership.

Key Responsibilities:

General Communications Strategy Support (30%)

  • Help plan and implement annual communications strategies in support of the organizational goals and objectives
  • Oversee all internal and external communications, ensuring the message is consistent and engaging across all channels
  • Work with the Marketing & Outreach Specialist to expand SLT’s reach in online communications channels, including social media, through the implementation of new and existing communication, outreach, and engagement strategies
  • Develop and execute public relations plans and clear messaging for campaign launches, initiatives, conservation news, and updates on SLT programs.
  • Support the programmatic teams and leadership to develop and hone both reactive and proactive statements around current policies, crises, and any evolving issues
  • Work with leadership to take the pulse of overall organizational activity to identify cross-marketing opportunities
  • Stay informed of developments in the field of marketing and communications within the industry to foster ideas and innovation
  • Conduct ongoing research concerning key business challenges, customer behavior, target audiences, competitive activity, and environmental factors that impact programs and related communication
  • Conduct ongoing research and recommend innovative branding techniques to promote SLT’s mission

Content Management (25%)

  • Manage monthly and annual communications calendars to synthesize blog posts, social media campaigns, press releases and donor campaigns across all functions of the organization with content support from applicable team members.
  • Oversee the workflow and assignments of the various departments to ensure effective collaboration among team members to inspire consistent, quality work
  • Manage content and distribute monthly SLT e-newsletter
  • Coordinate and collate media contributions from science, country program, and operation teams to develop content for public consumption, storytelling, and impact reporting with support from the Marketing & Outreach Specialist
  • Work across functions of the organization to help design campaigns to target specific audiences placing an emphasis on evaluating campaign performance to help with recommendations for future content
  • Maximize content visibility and reach by utilizing analytics tools and with support from the Senior Technology Architect and Marketing & Outreach Specialist
  • Develop and implement policies and procedures for communicating on behalf of the organization that represent the organization’s identity and supports the organization's mission
  • Serve as a point person to support teams with photo and video content needs
  • Train other staff in communications functions as needed

Writing/Content Creation (20%)

  • Create engaging and regular content for SLT’s blog with support from the Marketing & Outreach Specialist and other team members
  • Create new content and review accuracy of existing content on all areas of the SLT website quarterly and update as needed in collaboration with other team members
  • Write and distribute press releases
  • Oversee and write/edit/collect content for SLT print newsletter (two editions annually)
  • Provide support to GSLEP and other program offices and team members as needed to create and ensure cohesive messaging

Internal/External Stakeholder Engagement (20%)

  • Identify and secure interview opportunities, and represent SLT when needed or recruit and prepare colleagues for interviews based on topic
  • Manage press inquiries, working closely with the SLT leadership team and cross-functional stakeholders
  • Cultivate relationships with journalists around the world and maintain a database of journalist contacts
  • Serve as a point of contact for all media related inquiries, paying close attention to timelines
  • Seek new methods and creative strategies to increase internal and external awareness of key events and changes in the organization including the launch of new products, special events, local and global community service, and other topics of interest
  • Support team members with special events and projects as needed

Material Design (5%)

  • Create graphic materials to augment campaigns and special projects with support from the Marketing and Outreach Specialist

Experience and Qualifications

  • Bachelor’s degree or equivalent experience in Communications, Public Relations, or Journalism required
  • 6+ years of experience in communications and public relations with a focus in strategy development within the nonprofit sector a plus
  • Committed team player who works well with internal cross-functional and external partners and has experience engaging with leadership teams
  • Ability to interact positively and display compassion with people from varied backgrounds and in sensitive situations
  • Excellent oral and written communication skills
  • Enthusiastic about brand building, storytelling, and campaign development
  • Exceptional organizational and project management skills with strong attention to detail
  • Ability to take initiative with projects and anticipate opportunities and potential issues
  • Ability to manage multiple priorities, create content quickly, and communicate effectively under pressure of time constraints
  • Flexibility, resourcefulness, and ability to thrive in a changing and developing environment
  • Passion for wildlife and community based conservation
  • Strong graphic design and video editing skills preferred
  • Experience with analytics and reporting and analytics software such as Google Analytics preferred
  • Experience with WordPress, MailChimp, Canva, Adobe Creative Cloud, Salesforce preferred

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. This position is primarily a stationary position. While performing the duties of this job, the employee is regularly required to communicate and exchange information. This position will require participation in online meetings beyond regular office hours.

Please note that due to COVID-19, staff are currently working remotely primarily and will continue to do so through July 2021 with the intention of maintaining a flexible work schedule once we phase the reopening of our office. This role may require some in-person training during on-boarding, as well as some time at our Wallingford location to fulfill some of the above responsibilities. When staff return to normal operations, this job may require some in-office presence, during regular business hours.

Snow Leopard Trust values and celebrates diversity in the workplace and is committed to advancing equity through our work. Cultivating a diverse and inclusive staff is a priority. People of color and others with underrepresented identities (including, but not limited to: gender identity, class, socioeconomic status, sexual orientation, age, ability and background) are strongly and sincerely encouraged to apply. Snow Leopard Trust is an equal opportunity employer and values diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Background

Founded in 1981 in Seattle, Snow Leopard Trust (SLT) is a leader in efforts to secure the future of the snow leopard across the 12 range countries in South and Central Asia. SLT has teams in five key range countries that together…

Details at a Glance

  • Time Commitment
    Full Time Schedule
  • Start Date
    August 16, 2021
  • Application Deadline
    July 30, 2021
  • Education
    4-Year Degree Required

Benefits

Competitive salary + benefits, including group health, dental, vision, generous paid leave, and more.

Job offer is contingent upon verification of credentials and other information required by the employment process and may include an oral interview(s), skills test and the successful completion of a background check.

Competitive salary + benefits, including group health, dental, vision, generous paid leave, and more.

Job offer is contingent upon verification of credentials and other information…

Location

Temporarily Remote
Work must be performed in or near Seattle, WA
Associated Location
Seattle, WA, USA

How to Apply

HOW TO APPLY

Please submit both a resume/cv and cover letter to jobs@snowleopard.org as a single PDF document by the deadline to be considered. The deadline for submitting your application is Friday, July 30, 2021. Please do not call regarding this position.

HOW TO APPLY

Please submit both a resume/cv and cover letter to jobs@snowleopard.org as a single PDF document by the deadline to be considered. The deadline for submitting your…

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