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Social Media Manager

Posted by
Active Minds
|
Washington, DC
New
|
Published 15 days ago

Job Summary & Key Priorities 

The Social Media Manager is a crucial member of the Active Minds communications and marketing team, owning pivotal platforms for communicating with an active audience of almost half a million followers. Based in Washington, D.C. and reporting to the Senior Marketing and Public Relations Manager, the Social Media Manager will be a vital contributor to growing and fostering a positive online presence for the organization.

 ABOUT ACTIVE MINDS

Active Minds is the nation’s leading nonprofit organization supporting mental health awareness and education for young adults. Through our presence on more than 800 high school and college campuses, in corporate settings, and with a wide-reaching public audience, Active Minds is creating communities of support and saving lives. Founded in 2003 by Alison Malmon after the tragic suicide of her brother Brian, Active Minds is dedicated to supporting a new generation in ending the silence, helping to make mental health as highly valued as physical health. Through our many programs – including the emotionally gripping Send Silence Packing® traveling exhibit, our compelling Active Minds Speakers, and informative Active Minds @Work sessions – we are changing culture and behaviors related to mental health across the country.

 KEY RESULTS

Social Media Management (60%)

●     Lead, manage, and grow Active Minds’ presence on social media, including research and evaluation of new platforms and roll-out models for the Active Minds national brand.

●     Plan and develop social media content calendars and the related content for all platforms, taking into account organizational goals as well as strategic partnership metrics.

●     Work with Active Minds leadership to develop social media content to position Active Minds as a leader in young adult mental health and to engage their unique audiences.

●     Establish strategic partnership and relationships on social media with brands to reach new and existing audiences

●     Develop shareable and engaging content to increase awareness of Active Minds signature programs, such as our National Conference, Active Minds Speakers, Send Silence Packing, Active Minds @Work, and the Healthy Campus Award.

●     Build partnerships with organizations, ambassadors, speakers, and influencers to expand reach of platforms and programs. 

●     Engage with the Active Minds community and the wider mental health industry on a daily basis to increase brand awareness and trust. 

●     Work with volunteers, including recruited young adult leaders in the Active Minds community, to populate and represent the Active Minds social media platforms.

●     Grow and manage robust paid social media campaigns.

Partnership Development (30%)

●     Participate in and organize industry-focused and partnership-building activities on social media, such as Twitter Chats, Instagram Lives, Facebook Lives, and more.

●     Develop unique social media content for strategic partnership campaigns.

Operational and Cross-Team Coordination (10%)

●     Measure and monitor social engagement and platform growth.

●     Work with the Development team to support or identify opportunities to fundraise on social media.

●     Perform other duties as assigned.

Qualifications:

-      Passion for creating online communities, and creating positive dialogue to change the conversation around mental health for young adults nationwide.

-      Prior experience managing professional social media profiles.

-      Excellent verbal and written communication skills, with the ability to construct messaging to resonate with audiences ranging from young adults to professionals. 

-      Able to prioritize tasks, organize time effectively, and respond to changing deadlines; must have ability to manage multiple tasks at a given time. 

-      Ability to engage with audiences off-hours and on weekends, as required.

You need to have:

-      4-5 years related experience in social media marketing for a nonprofit or similar environment, or a high level of transferable experience.

-      Fully digital literate, including Microsoft and Google products, and online meeting tools.

-      Experience with social media monitoring tools and platforms, and with Google Analytics.


 Active Minds is committed to creating a diverse, inclusive, and welcoming workplace. We are proud to be an equal opportunity employer and we encourage all qualified candidates to apply. It is important to us to reflect the communities we serve. Active Minds thus recruits, hires, trains, compensates, and promotes our staff regardless of race, religion, color, national origin, sex, gender, sexual orientation, disability, age, veteran status, and other protected status as required by applicable law.

Job Summary & Key Priorities 

The Social Media Manager is a crucial member of the Active Minds communications and marketing team, owning pivotal platforms for communicating with an active audience of almost half a million followers…

Details at a Glance

  • Time Commitment
    Full Time Schedule

Location

Temporarily Remote
Work must be performed in or near Washington, DC
Associated Location
2001 S Street NW, Washington, DC 20009

How to Apply

To Apply:

Please send an email to humanresources@activeminds.org with the subject line: “Social Media Manager” with the following attached:

·      Your cover letter that describes what makes you an ideal fit for this role and your experience managing social media

·      Your resume

To Apply:

Please send an email to humanresources@activeminds.org with the subject line: “Social Media Manager” with the following attached:

·      Your cover letter that describes what…

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