Details: Exempt Position—Salary will be commensurate with experience
San Francisco, CA
Director of Sales and Digital Marketing
This position reports to the President. The Director of Sales and Digital Marketing develops and implements sales initiatives, oversees all aspects of ticketing and telemarketing, and is responsible for creating and disseminating digital content, including updates to the website, social media, and electronic communications with constituents. In collaboration with the Director of Communications, the Director of Sales and Digital Marketing develops big picture marketing strategies, participates in the implementation and execution of SFP’s programmatic and institutional marketing plans, and provides front-of-house marketing staffing at performances and events.
Ticket Sales and Operations
Manage all aspects of ticketing including hiring, training, and managing Ticket Services Assistant.
Manage and train other staff members to take and seat subscription orders.
Coordinate performance information and ticket allocations with City Box Office and any co-presenting organizations.
Create extractions and lists for brochure mailings, telemarketing leads, list exchanges, Big List segments, email marketing lists and others as needed.
Manage list acquisition from other organizations and the Big List.
Organize comp tickets and papering efforts as needed.
Manage group sales and online discount offers.
Manage annual subscription telemarketing campaign, including:
Developing overall campaign strategy;
Creating and producing caller leads via extractions from database;
Hiring and training telemarketing callers; tracking caller hours and pay, including incentives and bonuses;
Creating and maintaining spreadsheet of caller sales records and campaign statistics relative to prior years;
Managing input of orders in database;
Determining special offers and repackaging of performances as needed during the campaign.
Website and Digital Communications
Work directly with web designer to oversee and coordinate all content changes and updates.
Strategize, create, schedule and send all electronic patron communications, including special offers, updates and performance notifications.
Lead social media effort on three platforms (Facebook, Twitter, Instagram), coordinating content generation with other staff members.
Work with staff social media team to schedule and implement social media posts and ads.
Track and analyze social media trends and responses.
Performances and Events
Serve as on-site interface with City Box Office.
Set up marketing materials in venue lobbies and information tables.
Provide on-site customer service to patrons and serve as staff representative for SFP.
Two or more years of direct experience in box office/ticketing operations.
Five or more years of progressively responsible experience in marketing/communications for non-profit and/or arts organizations.
Experience creating and implementing social media strategy and content.
Experience managing and supervising direct-report staff.
Working knowledge of ticketing and patron databases.
Extensive knowledge of and experience working with Excel and Mail Chimp.
Ability to analyze data and solve problems.
Creativity and flexibility.
Ability to work collaboratively with fellow team members, internal departments and peer organizations.
Excellent verbal and written skills.
Experience with Tessitura a plus.
Knowledge of performing arts, especially classical music, a plus.
Full benefits package including health, dental and vision coverage, and generous vacation and paid holiday schedule.
Minimum Education Required