275 7th Avenue
Founded initially after September 11th, 2001, the Restaurant Opportunities Center (ROC) has grown into a national organization with more than 25,000 low-wage restaurant worker members in New York, California, Boston, Chicago, Michigan, New Orleans, Pennsylvania, Seattle, and Washington, DC. In each region, we are organizing restaurant workers, employers, and consumers to win ‘One Fair Wage’ legislation and ballot measures that will raise wages for restaurant workers and eliminate the lower wage for tipped workers, who are largely women.
Over the last 15 years, we have organized thousands of workers to win $10 million in misappropriated tips and wages and discrimination payments for low-wage workers, and significant policy changes in high-profile fine dining restaurant companies covering thousands of workers. We have partnered with 300 responsible restaurant owners to promote the 'high road' to profitability, and trained more than 5,000 restaurant workers to advance to livable wage jobs within the industry. We have also published forty ground-breaking reports on the restaurant industry, obtaining significant media coverage, played an instrumental role in winning a statewide minimum wage increase and paid sick days for tipped workers, and initiated other policy campaigns at the local, state, and federal level. We own and operate restaurants called COLORS that serve as the home base for our workforce-development training and membership programs in New York and Detroit, and will be expanding COLORS to New Orleans, and Oakland.
ROC is hiring a Communications Director who will report to the Executive Director and work closely with the President.
The Communications Director is responsible for all internal and external communications strategy and implementation, including all earned media, social media, digital organizing, website, and database work for the organization. The Communications Director will supervise several staff and consultants in the Communications team.
1. Strategy & General Messaging
A. Develop Communications Plan for national One Fair Wage Campaign that includes: a. Mapping out e-blasts that track our overall narrative arc; b. Responding to key relevant events; c. Promoting key One Fair Wage events in affiliates across the country; and d. Creating an online organizing strategy to build our base of workers, employers, and consumers, and move the public dialogue on the issue. The expected outcomes related to this responsibility include I. a communications plan; ii. Significant media coverage over the next 4-6 months; iii. A clear online organizing plan; and iv. Via online organizing, growth of our three online bases
B. Weekly e-blasts that are timely, relevant to current events, well-written, and always include a call to action.
C. Maintain an organizational calendar
D. Maintain and update website
E. Oversee branding through print and digital communications for the organization, including promotional videos, websites, and reports.
2. Traditional Media
A. Draft press advisories and statements for all local and national events, report releases, and other announcements
B. Supervise PR Consultant Tim Rusch to pitch advisories and statements
C. Maintain a database of all reporters who work closely with ROC
D. Train staff in dealing with the press.
3. Online Organizing
A. Create online organizing plan with initial focus on restaurant workers for use with digital firm, including a plan to monitor the ladder of engagement of online members
B. Partner with Law & Organizing Department to develop plans to transfer online worker members to offline, and same with consumers, and train relevant staff to do so.
C. Supervise firm in carrying out online organizing plan
D. Maintain and grow social media presence
E. Produce relevant videos that can be spread digitally.
F. Track and evaluate social media presence, growth in online organizing presence
4. Data Management
A. Maintain and update database
B. Provide IT support to the organization, including guarding the digital security of the organization, obtaining new platforms such as Zoom and training staff in how to use them, and troubleshooting with staff any technology problem that arises
C. Maintain all google accounts for the organization.
§ Mission Orientation: Personal and professional alignment with ROC United’s mission and vision, with a strong analysis of and commitment to racial, social, and economic justice and familiarity with the progressive field. Knowledge of low-wage worker organizing preferred.
§ Outstanding written and verbal communication skills
§ 3-5 years in a management position
§ Requires exceptional attention to detail and data management skills alongside strong relationship building skills. Ideally brings organizing, campaign, and policy experience.
§ Willingness and openness to learning and grow
§ Restaurant work experience a plus
§ Women, people of color, and LGBT people are encouraged to apply
Salary and Benefits
Salary is competitive based on experience. ROC United’s package includes medical and dental insurance, flexible spending account, and above-market paid-time-off package.
Healthcare and dental plan without employee contribution.
Minimum Education Required
How To Apply
Send resume and cover letter to Saru@rocunited.org. Your email title should be COMMUNICATION DIRECTOR